Does the anchor need to bear the risk of product problems when bringing goods?

In the current Internet era, anchors have become a way for people to buy goods, more and more people for convenience, in order to be cheap, but also with the idea of supporting the anchor to start ** Internet celebrity live broadcast, a large number of Internet celebrity sales of goods, and many Internet celebrities will also price one or two thousand items on the spot to hundreds or even dozens, fans began to follow the trend to buy, however, is the real thing really the same as what you see in the live broadcast? <>

So far, "live webcast" is still the most popular way, presumably everyone knows the previous ** first sister Wei Ya and lipstick first brother Li Jiaqi, their sales of each live broadcast are constantly increasing, and sales are constantly creating new records. In the face of such a hot means and such a big benefit, many Internet celebrities have crossed the border to bring goods, and the number of Internet celebrities with goods is really growing, but it is precisely because of this that the quality of the things bought from the anchor is not as good as day by day, they only pay attention to the benefits they have obtained, and do not do the best in the product, which inevitably causes dissatisfaction among many consumers, but because the purchase channel is not as guaranteed as before, Tmall, Jingdong, etc., it is also very difficult for consumers to protect their rights. <>

I believe everyone knows the overturning scene of the Internet celebrity Li Jiaqi when he brought the goods to the non-stick pan, when introducing the product, his assistant beat the eggs into the pot, but the eggs always stuck to the bottom of the pot, this live broadcast caused a lot of heated discussions among netizens, after that, the pot company responded, this is not a problem with the pot, it is a problem with the method of beating eggs, but the question of this product, as well as the quality of other goods.

However, for this kind of promotion**, does the anchor with the goods need to bear the risk of product problems? <>

It is understood that if there is a quality problem or damage problem in the product purchased through live broadcast, it is necessary to directly find the actual sales store after-sales solution, but it does not mean that the anchor does not have any responsibility, because they have also carried out publicity and inducement in the process of selling goods, and the advertising law applies, so they must also comply with the relevant provisions of the law for advertising publishers, and bear the corresponding legal responsibilities.

It is absolutely necessary to bear the risk of goods, and the anchor bringing goods can be equivalent to saying that he is a seller, and the seller must bear the risk.

I think the anchor needs to take the risk of the problem when bringing the goods, because the anchor should determine whether the item has a quality problem before bringing the goods. It has to be accountable to the customer when it sells the item. It's a matter of good faith and it's a matter of abiding by the law.

Therefore, I think that the anchor must take the risk of the problem with the goods.

I think it's needed, because the anchor brings the goods because everyone believes that he accepted his evaluation, so he will buy it, and if there is a problem with the goods, then the anchor must be responsible.

Because many anchors now rely on word-of-mouth to sell goods, of course, they need to bear the risk of product problems, and if they don't need to, there is no protection for consumers.

If there is a problem with the live streaming product, will the anchor be liable? What is the relationship between the anchor and the merchant.

Of course there are risks. On May 1, the Measures for the Supervision and Administration of Online Transactions were officially implemented. According to the new policy, live streaming goods** must be kept for 3 years, and products sold through live streaming will strengthen the accountability of anchors.

In addition, according to the provisions of China's criminal law, live streaming with fake goods can be sentenced to up to ten years in prison. Therefore, live streaming is risky, and you need to be cautious when entering the industry.

But then again, there's no risk in what you do. The important thing is to abide by the rules and have a bottom line, so naturally there will be no problems. It is recommended that before live broadcasting, you must strictly control the products and do not bring three no products.

Inferior products or some products that often overturn. If you can't make up your mind, you can take a look at the car index**, which is a software that specifically queries which products are easy to overturn, which is very easy to use and useful.

Many consumers like to consume in the live broadcast, on the one hand, because compared with the traditional static product introduction page, the live broadcast can better display the characteristics of the product, and you can also interact with the anchor to learn more about the characteristics of the product, and the more important reason is that the live broadcast will create a "substantial discount", so that consumers feel that they can buy the product at a lower **, and what they buy is earned.

However, like traditional e-commerce, live-streaming e-commerce also has product quality problems and false advertising. In 2019, a leading e-commerce anchor "overturned", and the non-stick pan of a certain brand recommended by him stuck to the pan in the process of frying eggs during the live broadcast. Some netizens also reported that the things they bought in some live broadcasts were different from those introduced by the anchor.

According to the report of the China Consumers Association, shopping in the live broadcast of e-commerce scattered filial piety, there are still situations where customer service cannot be found when protecting rights, or the operator cannot be found.

The scale of live e-commerce is getting bigger and bigger, and it is also more and more in need of standardization. The first thing to clarify is the role of anchors in e-commerce. Does the anchor bring the goods, does it belong to him as an operator to sell the goods, or is it just to advertise to other operators?

Different angles mean that the legal status of anchors in commodity trading is different, and different laws must be applied to supervise them.

Make it clear that the problem with the goods is related to the anchor.

In this Internet-dominated era, bringing goods has become a new marketing model. The emergence of this model can be said to have produced a revolution in commercial marketing, which not only attracts the attention of merchants, but also is loved by consumers. However, with the passage of time, many problems have arisen with goods, and at this time, the question of whether the problem of bringing goods is related to the anchor is particularly important.

First of all, we have to admit that the anchor plays an important role in the process of bringing goods. As a "leader" of the delivery platform, the anchor's influence is huge, and they can drive a large number of listeners to buy the goods they promote. Therefore, it is natural for streamers to be responsible for the products they promote.

If there is a problem with the goods they carry, then they must take responsibility accordingly.

Secondly, we also have to admit that anchors get various forms of income, including advertising commissions and so on. These are attractive to anchors, but in order to earn more commissions, some main chain broadcasters often choose to recommend poor-quality products to earn more commissions for themselves. In this way, the interests of consumers are harmed, and this situation is also related to the anchor.

Of course, it is undeniable that there are also some anchors who have high requirements for the quality of the products they recommend and pay attention to the interests of consumers, which is very worthy of recognition. These streamers can help consumers better understand the characteristics and quality of products, and help consumers better grasp shopping signals.

Finally, I want to emphasize that both merchants and anchors should pay attention to the interests of consumers in the process of bringing goods. If there is a problem with the product, both the merchant and the anchor should be responsible for it, rather than pushing the responsibility to the consumer. The interests of consumers are the most important, and this is what many people should pay attention to and serve.

To sum up, the problem with the goods must be related to the anchor, and the anchor is also responsible for it. At the same time, I also hope that merchants and anchors can pay attention to the interests of consumers, truly serve consumers, and let consumers buy with peace of mind and satisfaction in shopping.