How to do campus marketing of beverage products on college campuses?

In the past five years, China's beverage market has become one of the fastest-growing markets in China's food industry.

This? 1. Analyze the beverage products suitable for sale in a specific period.

Take the orientation and military training period of the school season as an example, the weather is relatively hot, and the merchants are more suitable for selling mineral water, fire tea, and sports drinks, among which sports drinks are prepared according to the characteristics of physiological consumption during exercise, which can be targeted to supplement the nutrients lost during exercise and play a role in eliminating fatigue. There are also some students who buy according to their own tastes, so merchants can also take some other drinks to sell on site, and they can also sell their own brand products according to the specific situation.

2. Choose an excellent cooperation team.

It is also important to choose an excellent cooperation team, and it is best to find some companies that specialize in performing campus activities or some students who know about beverages, especially those who have made beverages! Only by actively interacting with students and daring to shout can the team attract the attention of more new students.

3. Carry out campus activity roadshows.

In addition to promoting the brand, the purpose of the beverage in the school season is nothing more than to drive sales and products. At this time, a suitable booth is the most suitable. Choose a location where freshmen walk the most as the venue for the roadshow, preferably close to the venue for military training.

Students are a group that likes new things, so businesses can prepare some creative games in advance to interact with students, instead of just shouting there, sometimes shouting throats without students paying attention.

Fourth, the cooperation between businesses and student associations.

Merchants and student clubs cooperate, which is not only limited to the beginning of the school season, but also can be used as sponsors for students to sponsor basketball games, various large-scale anniversary celebrations and other activities, so that students can help you promote online and offline, transfer users to your brand, and if the drink has new products, students are a good partner.

I used to open a campus coffee shop and wanted to be in the mid-to-high-end market; However, it was later found that brewed drinks such as milk tea for 3 yuan to 5 yuan a cup were more marketable and profitable.

Marketing, to put it bluntly, is to sell the product (it must be legal) in the end by some means. There are many ways to do this.

A product, not necessarily an object, can be a service.

Marketers need to think from the consumer's point of view.

It can be understood that the marketer is the "middleman between the product and the consumer". Both sell the product and make the consumer profit (satisfying the consumer psychology. ）

The main difference in campus marketing is: changes in marketing scenarios.

It's like selling something, one in the supermarket and one on campus. Get more familiar. There is no way but to draw conclusions through practice.