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The world's earliest advertising was carried out through sound, called oral advertising, also known as selling advertising, which is the most primitive and simple form of advertising. As early as the early days of the slave society in ancient Greece, people openly advertised and shouted rhythmic advertisements by selling slaves and livestock. The streets of ancient Rome were filled with the cries of vendors.
In ancient times, Carthage, the most developed area of the vast Mediterranean region, was once famous for the countless cries of the city.
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The word advertising is Latin for I shout. Legend has it that when merchants in ancient Rome were scrambling to do business, they used to hire people to shout in the streets and invite everyone to buy goods at the merchandise display. People call this practice "advertising".
With the development of products, there are more and more types of advertising. The billboard on Broadway in New York, USA, was once the world's first billboard. The first newspaper in the world to carry an advertisement was the London newspaper in the United Kingdom.
The word advertising is Latin for I shout. Legend has it that when merchants in ancient Rome were competing to do business, they often hired some people to shout in the streets and invite everyone to buy goods at the merchandise display. People call this practice "advertising".
With the development of products, there are more and more types of advertising. The advertising trap on Broadway in New York, USA, was once the world's first billboard. The first newspaper in the world to carry an advertisement was the London newspaper in the United Kingdom.
The history of advertising in our country can be traced back 3,000 years. During the Yin and Zhou dynasties, there was a man named Geber who sold his horse to a man named Pengxian. The transaction is recorded in the form of an inscription on a bronze vessel cast specifically for inscriptions.
Zhou Li records that all transactions must be "sued to the scholars". By the time of the Song Dynasty, there had been graphic advertisements in China, that is, trademarks. According to the record of the Song Dynasty painter Zhang Zeduan's "Qingming Riverside Map", there are more than 30 billboards such as various banners and vertical signs on the cross street near the east gate of Bianliang City.
A silver plaque of the Song Dynasty needle workshop in the collection of the Shanghai Museum has the words "Please recognize Bai Fu'er as a memory" for advertising. Later, with the invention of printing, newspapers and printed advertisements appeared. Up to now, advertising has spread to all corners of human life.
Mainly TV commercials, newspaper advertisements, radio advertisements, etc.
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Origin of advertising: The word advertising is a foreign language. It is first derived from the Latin advertere, which means to notice, induce, spread.
In the Middle English era, it evolved into advertise, which evolved to mean "to draw someone's attention to something", or "to inform someone of something in order to get someone's attention". It was not until the end of the 17th century that large-scale commercial activities began in England. At this time, the term advertising became widely popular and used.
At this time, "advertisement" no longer refers to a single advertisement, but to a series of advertising activities. The noun advertise, which is the concept of static things, is given a modern meaning and transformed into "advertising". The word for advertising in kanji originated in Japan.
The development of advertising: With the improvement of communication effect and the enhancement of audience acceptance, online and offline integrated marketing with the Internet as the core is increasingly favored by advertisers. According to the survey, at present, social, search, vertical, portal, and **five categories** have gradually become the most common combination elements in integrated marketing, and the proportion of advertising demand in these fields is more than 60%.
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