A brief introduction to Nike s history in English

Since you're in Baidu, why not go to Nike?

Nike was formerly Le Cordon Bleu Sporting Goods. Hu Mo was the founder of Le Cordon Bleu Sporting Goods Company in 1971.

In order to expand its Asian market and improve the company's image, it was decided to change the company's name. Employee Jeff Johnson meets ancient Greece in a dream.

The legendary goddess of victory, Nike, was inspired by the goddess in his dreams, so he proposed to use Nike as the new name of Le Cordon Bleu, and Le Cordon Bleu officially changed its name to Nike.

Nike was formerly Le Cordon Bleu Sporting Goods. In 1971, Phil Knight, the founder of Le Cordon Bleu Sporting Goods, decided to change the name of the company in order to expand its Asian market and improve the company's image. Employee Jeff Johnson met Nike, the goddess of victory in ancient Greek legend, and the goddess inspired him in the dream, so he proposed Nike as the new name of Le Cordon Bleu, and Le Cordon Bleu officially changed its name to Nike.

Nike trademarked that famous hook-like graphic that was Nike paid $35 from a pant to open the Atlanta.

I bought it from a student of the Department of Design. The hook-like shapes that people see today are much smaller than they used to be, but they express a stronger sense of speed and excitement.

Nike's English name is Nike, and he entered the Chinese market in 1980 and established the first Nike production liaison office in Beijing, the capital of China. A lot of managers have settled in the representative office to help Nike promote in China. <>

Nike is a very well-known sports brand, and now it has been exported to all over the world, and sponsors many well-known sports leagues, and many well-known athletes around us, they are the spokespeople of Nike, such as Michael Jordan, the very familiar basketball god, Kobe Bryant, known as the Black Mamba, Bryant or LeBron James. They have their own signature shoes, and they are also valued and noticed by Nike. It is not easy to be selected by Nike to be the spokesperson, and many Chinese stars and athletes have also won such honors before, but because of his boycott of China's Xinjiang cotton at the beginning of the year, he was spurned by consumers, and these stars have terminated their contracts with Nike, resulting in a gradual decline in the brand's domestic marketing.

That can be a well-known old sports brand, he definitely has the right to speak in the field of sports, not only in terms of trend orientation or brand clothing design, etc., to be ahead of many domestic independent brands. It stands to reason that he has a huge number of fans in China, and if he can put Chinese consumers in a very important position, he will definitely be able to become an excellent sports brand in the future. But they want to consciously grave their own development path to be cut off, which is also what many fans did not expect, and in recent years, the sneaker culture created by Nike has caused many young people to be contaminated with bad habits, they began to compare with each other and even consume ahead of time, which has brought a huge burden to their families and lives, so such things cannot be paid for by Nike, but he definitely has an inseparable responsibility.

I believe that all Chinese consumers have lost confidence in the Nike brand, even if he makes great efforts and changes, there is no way to redeem the good wishes that stay in the minds of consumers, and now even if everyone is willing to support domestic sports brands, they are not willing to spend a penny on Nike, and I hope that all well-known brands in the future can not take the road of self-destruction of Nike, only in this way can we usher in glory in China's development.

Nike's full English name is Nike, Nike first entered the Chinese market in 1980, established the first Nike production liaison representative office in Beijing, the capital of China, and then began to continue to attract investment and open stores, and gradually developed into today's huge scale.

Nike's full name in English is Nike, and Nike officially entered the Chinese market in 1980 when it set up a marketing liaison office in Beijing.

Nike's full name in English is Nike. Nike entered China in 1980.