How do you think the community economy will develop in the future?

At this stage, with the development of community scale, the social resources of high-quality online communities have increasingly become the most valuable part of the community, and the number of online communities has been expanding, the process of community commercialization has been accelerating, and the business model has gradually taken shape. Under the exploration of community commercialization, traditional models such as advertising and e-commerce continue to deepen with the development of the community economic environment and community culture, such as membership, brand cooperation, platform building, derivative products and other emerging models also provide more possibilities for the commercialization of communities, and the forward revenue around community content and brands may continue to increase in the future. In the future of community economy, the products and technologies of the Internet community will be used to connect and reconstruct society and economy in the development of human socialization.

The extension of the community to the economy:

The community linked by personal interests and social values forms a platform and mechanism for community economy through the introduction of market mechanisms and interest mechanisms. Luo Ji Siwei, Wu Xiaobo Channel and other personal cultural brands to create communities, and with this brand and value to connect into training, learning and other communities, to form a product and service chain, into a market and business model. Ziqiang School, B12 Building, etc., form an entrepreneurial community with the connotation of entrepreneurial culture and innovation concept, and form a community entrepreneurship model of entrepreneurial cultural exchange, entrepreneurial project platform and venture capital incubation.

There are also many social enterprises that use personal interests and hobbies as a link to find meaning and value through learning and communication, and infiltrate related products and services.

Individuals are very optimistic about the community economy. By 2019, the so-called traffic dividend has been exhausted, no matter what platform it is, the traffic has been divided up by several top accounts, and it is difficult for new entrepreneurs to tap their own traffic, and there is no way to exert their hands and feet. In the early years, I have done it on the knowledge payment outlet, and I know that if the traffic of the platform does not accumulate into its own traffic, users can easily find alternatives, and only by introducing users to their own communities can they promote their knowledge system more systematically.

Therefore, in the second half of the mobile Internet, more and more entrepreneurs began to realize that only by holding users in their own hands can they grasp the initiative and better go to the next step of marketing. The community is born for the accumulation of users, which is also an important reason why I am optimistic about the community economy.

The community mindset is permeating all aspects of business, and the core is a human-centric business logic, rather than product-centric channel distribution. According to our current observations, with the development of the mobile Internet, technology is changing with each passing day, and various companies are using technology to improve business efficiency, such as Didi for taxis; If you order takeout, you can use Meituan and Ele.me; Alipay, WeChat, etc., all of which are quietly building new user consumption habits. It's all about user-centric commerce.

The community business model is still evolving, and I believe that more and more good models will emerge in the near future. What I mean by product-based community refers to the fact that in the process of operation and development, the community combines its own attributes and temperament, and the group members jointly create products and services, and then monetize them within or outside the community. For example, a maternal and infant community usually ** the advantages and disadvantages of diapers on the market, complaining that there is no good diaper, so the community can collect this demand, produce a new diaper brand, and let group members participate in product design, and even crowdfund the production of this diaper from group members.

The Xiaomi community we often mention is a typical product-based community.

The future of the community economy will be more and more accurate, the reason for attracting people to join a community will become more and more single, the community will become a good publicity channel, and the power of the community is immeasurable, it is a group of people with the same goal or interest to gather together to accomplish something.

The community economy is naturally born after the community, although it cannot be said that the community economy has matured, but there are many good models. The more common is social e-commerce, I have products and sell them to you through social channels. He is known for his logical thinking, and his proposition is that the community should sell goods, and of course the goods you sell should be worthy of the value of the community.

Nowadays, e-commerce has also become the driving force for many people to do communities, such as mother and child communities, beauty communities, etc.

I am very optimistic about the development of the community economy. The community economy is still in the dividend period, and it is the best choice for enterprises in terms of attracting new customers, retention, and transformation. And now the capital side is also looking at a lot of community-related projects, so the community economy empowers enterprises, which can bring about changes in new business models and help enterprises find new ways out.

The sharing goal of the community economy introduces the interests and hobbies of the community into the value goals of the economy and society, and personalizes, makes the goals personalized, interesting and processual, so that the abstract and rational social values are reflected in the specific health, entertainment, beauty, intelligence, leisure, learning, social and other life services and life products, so that personal interests, hobbies and ideals are reflected in the specific production process.

The era of cross-border robbery by the community has come, and the next 50 years will be the era of the community. CharacteristicsI think the most important point is altruistic thinking, to bring value to others first, and Qian Shun to bring it. I am optimistic about the future of the community economy.

At this time, I think it's the right time for the physical community, but its threshold is actually higher than that of the pure online community, the first thing is to solve the traffic problem, **next, whether your location is enough**, or whether you can use online, cross-industry cooperation and other forms to reverse the flow of your entity, if you can, this thing is feasible.

With a community mindset, you don't need to go into the village, what you have to do is build a village like this and attract people to it. Why are they here? Therefore, you have to attract them with "common good", and things gather like and people by groups.

Professor Zeng Ming's above passage is a good illustration of why community economy is the future. From supply less than demand, to supply more than demand, to meet material needs, to meet spiritual needs, to the new consumption era, consumption differentiation, personalization, differentiation, our marketing methods are also constantly changing.

What does this indicate? It shows that the demand for good products and services is strong, not only to meet the functional needs, but also to meet the emotional needs, and at the end of the purchase, it is the recognition of values and self.

Therefore, the community Li Que economy is such a business model. After the decline of the traffic dividend, we need to build new private domain traffic to grow.

So, how does the business model of the community economy work?

First of all, determine the purpose of the user's community, why do people only want to stay and be active in certain communities for a long time?

1) What fundamental problem does it solve that makes users jump in at first glance? (Instrumentality) (2) How to not only let users join, but also encourage users to bring in their relatives, friends, classmates and colleagues? (viral).

3) How to attract users and their friends to use it today, tomorrow, the day after tomorrow, or even every day? Or buy it today, buy it tomorrow, buy it the day after tomorrow, or even buy it every day? (Long Connection).

Secondly, according to the characteristics of user behavior, it can be analyzed that users will join the community when they have the following demands: (the community can be divided into six modes: honor-driven, event-driven, interest-driven, relationship-driven, interest-driven and region-driven).

1) Help: For example, when you need help, you can get answers in real time, such as the actual benefits that users want to get, and solve the actual problems at the moment. For example, what are the good places to eat, drink and have fun nearby, etc., profit-driven.

2) Show off: Driven by a sense of achievement, especially in front of acquaintances who know how to serve and filial piety. Honor-driven.

3) Look for empathy: emotional needs, and get affirmation from others through interaction. Interest-driven, relationship-driven, region-driven.

4) Sharing: Altruistic behavior, honor-driven.

5) Management and Reserve Potential Relationships: Profit-driven.

6) Shared long-term goals and values: Community culture, which may be a combination of honor, events, interests, relationships, interests, and geography.

Finally, according to each appeal or a mixture of demands, different community operation strategies are formulated. The core principle of community operation is ecological organization, which requires enterprises to clarify the mission, vision, and values of their products or services, establish simple rules, and gather a group of people with the same values to participate in the operation, that is, the recipient of value and the producer of value.

The ideal community is one that is both warm and rational, using emotional intelligence to manage relationships, and using data to quantify heat. Everyone grows together with the community to form a closed loop.

Summary. Hello dear to you for this question why the community will achieve good economic benefits: first.

First, the trend of the fan economy era used to be the era of product economy, good products are scarce, there is a good product, and then go to the major newspapers and magazines, each David TV can go to the crazy bee wave to advertise, many products may sell very well; With the development of the mobile Internet, especially the WeChat platform, users are more likely to accept personalized, unique, self-involved, and well-experienced products, that is, the brand is required to be personified, no longer a cold brand, but a personal brand with a sense of human touch and participation, which is more in line with the trend of the times, and why the community will achieve good economic benefits.

Hello dear to you for this question why the community will achieve good economic benefits: first.

First, the trend of the fan economy era used to be the era of product economy, good products are scarce, there is a good product, and then go to the major newspapers and magazines, each David TV can go to the crazy bee wave to advertise, many products may sell very well; With the development of the mobile Internet Yousen Kuanqi is WeChat platform, users are more accepting of individual, unique, their own participation, experience of the wild and resistant products, but also Song Chunchun is to require the brand to personify, no longer a cold brand, but a personal brand with a sense of human touch and participation, more in line with the trend of the times, second: the underlying logic of ecology The space we live in has at least two parallel universes: one is the physical world that we can see every day, projected into the ecology, It is the surface logic of ecology:

The scene in the collapse is all the chaos of the ecology, and there is no meaning without the scene. The second is the corresponding digital world, which is projected into the ecology, which is the underlying logic of the ecology: complex networks.

In fact, life is full of complex networks, and the underlying logic of urban systems is a huge complex network, as are biological ecosystems, and the Internet ecosystem is no exception.

Clause. 3. Establish a circle In this era when people are burning with group sources, the operation of circles is becoming more and more important. Interacting within the circle, outputting content, and getting feedback is the most direct and fastest.

The reason for the success of many celebrities in building their personal brands is that they have a group of true fans. Fans are willing to do more meaningful things with them, and they are more willing to help you spread your personal brand. Even when you move from online to offline, you can have fans in various places to respond and land offline.

For example, you can set up your own Hailbridge community, often output some content in the community, publish some activities, and interact and communicate with your fans offline, which will also deepen your sense of connection with your fans and strengthen their sense of belonging.

1.First of all, let's understand what is community economy!

Explanation: Community economy refers to the Internet era, a group of users with common interests, cognition, and values gather together to talk about Wu Ying. The swarm effect occurs, and the interaction, communication, collaboration, and infection occur together, which has a value relationship that feeds back to the product brand itself.

007 If you don't write, you will be out" belongs to the interest community, everyone works together, communicates, communicates, encourages each other, and grows together!

007 is out if you don't write" has exceeded 2,000 people in just half a year, and the development is quite rapid! The core of operation is decentralized operation, and at present, resource integration should be carried out to realize the realization of community economy, so as to promote the community to continue to grow and continue to develop.

In order for the community economy to realize its due business value, it must first have a hierarchy, that is, to solve the problem of the existence of the community. First of all, we must ensure that we have a community, a vertically subdivided community organization with certain characteristics, that is, a community, and only on this basis can we achieve further business operations and upgrade to.

The current version of the exit has been launched, which represents the beginning of the "007 out of the show" to realize its own business value, and the premise of upgrading to is that in such a community, it can find potential operation objects, or potential users of future business operations, and can achieve a certain business closed loop.

I believe that in the "not out" version, if you don't write, you will be out, which is equivalent to a plate, and in the future, it will definitely iterate out of the game, not out of the game, not out of the game if you don't get up early, and so on, which will affect more people, change yourself through participation, find like-minded people with you, influence each other, and make progress with each other!

When the iteration is released, I believe that the outgoing version has its own commercial value and its own brand! So the question is, how to better integrate resources or create greater business value!

Community is a common form of group of people at present, and the exertion and mining of its commercial value directly determines the success or failure of future business competition.

How to better resource whole orange source!

First, the "Thousands of Cars and Thousands of People" activity is a good case of commercial value realization!

Second, 007 comrades-in-arms Jinma used the community economy to realize a good value.

Three, a comrade-in-arms in class 15 sells bird's nest! You can carry out the nationwide investment promotion in the 007 community, not only your own business is very big. You can also help other comrades-in-arms start their own businesses!

I hope that the comrades-in-arms will give more opinions and think together!