SEO learns how to optimize the user experience

User experience is to analyze some of the user's behavior data, you can analyze the page that the user enters through some statistical platforms, such as Umeng, etc., you can analyze the user's preferences, bounce rate and stay time can see the user's liking to eat, click on the map to see where the user's needs are, etc., collect these data and then optimize the product layout page to the interactive addition, then the user experience will definitely be well improved, in fact, it is all according to the user.

1. Access speed.

**It is best to open within two seconds, if it is too slow, the customer must close and leave directly, and do not open it at two ends in three days, so when buying space, you must first have a good space provider.

Second, the first style design.

**Style is**coat,Including all the elements on the web page (layout,color master,text, etc.) after the composition of the visual impression,Maybe customers will often say I want a refreshing style、Korean style、European and American style, etc.,These kinds of have been well known**impression,has become our main **design style!

1. Color matching.

First of all, it is necessary to consider whether the color matching is in line with the ** positioning, and the main color + auxiliary color should not exceed three colors. With appropriate color brightness and brightness, to ensure the browsing comfort of the viewer, the color matching gives people the first feeling is very important, the quality of the color matching determines how long the user can stay on you, this, we can take it into account when doing the best planning, we must clarify the target customer group, so as to analyze, such as: the main users of the group are those, the main characteristics of these people, what kind of needs these people have, etc.

2. Page layout.

The overall page layout should be simple and clear, focused, and the section planning should be clear and lush. Combined with the marketing goals of the enterprise, the information that the target customers are most interested in and has the most sales power is placed in the most important position.

3. Structure.

Fourth, the content.

It is an eternal truth that content is king. The content should be detailed, truthful, readable, and helpful to customers.

6. Page size.

The design of the page size should be designed with the general situation in mind to ensure that a large number of people can browse normally. Generally 1000 wide is about the same.

1.**Access speed and stability.

2.** User page views (PV).

3.User exit rate Bounce rate.

4.User dwell time.

The comprehensive value composed of the above four types of data is used to determine the user experience.

I once wrote an article about user experience, which has information about user experience, so today we are talking about improving user experience, so how to improve, let's take a look at how to operate:

1.Visual senses.

The visual sense is not to say how gorgeous and fancy we are, we must do the first directory and classification structure is clear, the color matching is in line with the user's vision, not dazzling, not dazzling, if the user first arrives at you, from the visual point of view, then the user will give a positive affirmation and next time will remember to come again, starting from the aesthetics of the first is a good start, half the success, then we need to continue to do a good balance in our layout and beautification, This will also increase our chances of returning heads.

2.Access speed.

**The access speed is an eternal law, before my blog was placed on the domestic web host, the result of that speed is fast, slow, and often convulsions, there are various problems, forced to helpless, directly turn to the country to buy hosts, so that the access speed has stabilized, although occasionally there will be a little problem, but the probability is particularly small, many people ask me why I don't put the country, but all webmasters know one thing, the domestic record is difficult, and the speed is extremely slow, I have a few domain names to record, It's been almost a month and a half now, and there is basically no news.

3.Construction of high-quality content.

A** can attract users the most is not only the aesthetics, but more importantly, high-quality content, high-quality content generally contains value, usually for users of valuable content** they will often visit and learn to charge, on the other hand, the collection and pseudo-original content may not be able to attract users, or even only attract a small number of users, which makes **user bounce rate higher, one of the reasons for low PV.

4.Solid popularity.

Usually, it needs to have a certain popularity to allow more users to maintain long-term attention, otherwise users come to visit but find that there are few people, then a psychological hint given to users is that they are not popular or have nothing to participate in the discussion, which will largely cause users to lose.

5.Empathy.

In order to do a good job, we must often empathize, for example, typical representatives here are: Meizu, 360's Zhou Hongyi, Tencent's Ma Huateng all pay attention to user experience and become users to experience every product of their own company, which makes ** good, and the product has a greater reputation.

The purpose of using SEO optimization is to get more traffic, and getting more traffic is just to get more customers, since it is ultimately for customers, so you should improve the user's experience at the beginning, SEO can not be optimized for ranking, or optimized for improving user experience. The most basic principle of SEO is to improve the content, relevance of users, and practicality of users, that is to say, the user's behavior is the most practical standard.

The basic principle of UEUO is people-oriented, and the promotion of UEUO must also be based on this principle, so only when you have a good grasp of UEUO can you start your **optimization. As search engines pay more and more attention to user experience (UE), and the most important point in such a shift is to give high weight to original articles and link quality, the phrase "content is king, link is king" has been ingrained in the hearts of all ** builders. Therefore, the importance of UEUO for SEO is obvious, and since search engines value this, SEO should strive to do UEUO well.

SEO and UEUO are effectively combined to optimize at the highest level.

Friendly site navigation A friendly site navigation is one of the important factors affecting user browsing and operation, users need to have a clear understanding of their location every time they enter a page, and know how to return to the previous page or return to the home page. Potatoes.

2. Meaningful directories and file names.

3. Necessary interactions.

Sometimes interaction with users can enhance their good impression of **, and give users a platform to express their hobbies and expectations, otherwise your ** is just a cold tool.

Fourth, update the original content every day.

If you're filled with outdated useless information for a long time, or information that can be seen everywhere, and there is no innovative content of your own, then it is difficult for users to read and be interested in reading the massive amount of information. Therefore, insisting on updating every day, and it is an update of practical original content, no matter what type of branch is good.

SEO optimization believes that the measurement of user experience should be done as follows:

1. Click-through rate (CTR).

There are several experiments on CTR vs. SEO rankings. The conclusion is that when a page is clicked on by different users, the SEO ranking of the page will be improved, but if the click is done by a robot, or if it is too simplistic (e.g. from the same IP, same region) it will not work. In addition, the effect of clicks on SEO rankings is time-limited and will fade away with the decline of clicks and time.

It makes it very difficult for hackers to cheat.

When a page has achieved high SEO rankings, it will naturally achieve a high CTR, and a high CTR will promote high SEO rankings. This CTR tendency inertia favors pages that have already achieved high rankings and becomes unfair to competing pages, on the grounds that even pages of the same quality generally have lower CTRs due to lower rankings. So search engines will introduce some mechanisms to try to dilute this CTR tendency inertia.

2. Dwell time

Long web content should help with dwell time, but too long content can be offensive for readers to jump out. One of the balances is to use Accordion to hide the details so that the reader can only keep the content when they need it. Another way is to add value, for example, adding a small program to calculate the monthly contribution to a real estate** can increase the length of stay.

3. Bounce rate

Bounce rate is one of the more controversial signals that search engines consider. But it's a common sense that there's no reason why a low bounce rate doesn't mean that readers prefer the page (six factors that reduce bounce rate). Of course, different types of ** have different reference indicators for bounce rate, for example, blogs that provide solutions to problems generally have a higher bounce rate, because readers will naturally quit when they find the answer.

**Viewers generally look at multiple product pages, so the bounce rate is low.

4. Direct traffic.

When a user searches, they directly type ** to make direct traffic. Search engines see this as a brand search (i.e., the searcher has already heard or knows about it). The more brand searches or direct traffic there are, the more popular the page is, so the higher the user experience score.

SEO optimization doesn't happen all at once. As long as your goal is to improve the user experience. Continuously improve the quantifiable UX data mentioned above, and SEO rankings will naturally improve in the long run.