How to attract traffic to a newly opened store? How to do a good job in the drainage of the store?

For novice sellers, there are some topics that will never go out of style, such as "my store has just been open for a week, but there are only a few visitors", "my new store has not even double-digit visitors, how can I effectively attract traffic", "how to operate my store", ......To sum it up: no visitors, no traffic! This seems to have become a frequent thing on the lips of every novice seller when they first operate the store.

Next, I will share my drainage experience.

Method steps.

First of all, it is necessary to make a point clear, a store's products are not more, but in the fine distribution, if you do not have 20 visitors a day now, it is equivalent to starting from 0, you can start according to the following rhythm:

To have 10 products, what we have to do is to distribute these 10 products first; Only if you meet 10 can you report the event, participate in the ** guest, count it in the dynamic sales, etc., if you don't meet 10, these are no fun.

3. Take 7 of these 10 products out and put one on the shelves every day, and you can choose to put them on the shelves half an hour after the peak of your own industry.

Choose one of the 10 products as the main recommendation, and put it on the shelves after the 7 products are on the shelves.

4. The last 2 are fixed and new, and one is released during the peak period every week, and the time of getting on and off the shelves can be adjusted in the later stage of this product, but the others cannot be adjusted.

5 There are requirements for these 10 products, preferably under the same subcategory. For example, if we make denim shorts, then we make all denim shorts, and if we make cotton and linen dresses, we will make all cotton and linen, which is the way to open a traffic entrance. In the later stage, the products of other sub-categories under the main category are slowly distributed and put on the shelves, which is much better than all the products you have at the beginning, and the start is much faster.

6. There are many methods mentioned above, but when doing it, you must combine the actual situation of your own products and categories. There are two most important points: persistence and execution, do the best operation must be able to persist in doing, otherwise it is easy to give up, the execution is in place, you must not fish for two days and dry the net for three days, or just say not to do, so that you will still stride in place after all, and achieve nothing.

I believe that everyone likes beautiful things, if your store decoration is very stylish, compared with other stores, more conspicuous, magnificent, etc., then customers will naturally go to you.

The premise of attracting customers is that there needs to be a customer group, the location of the store is very important, according to the analysis of the best amount in each region, the store itself is also the most important marketing means, the store decoration is the best way to attract customers, followed by the need to do some perceptual preferential activities, so as to attract customers to consume.

According to the off-peak season of the product and the time and quantity of the consumer's purchase, it is a pricing strategy to decide whether to give a discount and how much to discount. Many stores offer "seasonal sales" that fall into this category. This kind of pricing can not only attract consumers, but also effectively adjust the situation that the customer flow is too small in the off-season, so that the store is full of customers.

New store opening discounts must be indispensable, first of all, it is necessary to put conspicuous preferential information on flyers, advertisements and various social networks, such as membership card discounts, three to one and so on to retain old customers.

It can be done through various online channels, online promotion of offline consumption activities, and the promotion of preferential activities are determined according to their own stores. Offline can win the attention of consumers through various coupons and discount activities. ‍‍

As a business, no matter what kind of pricing strategy is adopted, the ultimate goal is to make money, which requires that the formulation of the first product must be based on cost, and it is impossible to sell below cost. Therefore, in order to maintain the advantage of first-class competition, it is necessary to start from the source, direct procurement in large quantities, reduce intermediate links, improve operating efficiency, strive for manufacturers to make profits and other measures, do everything possible to reduce costs, implement small profits and quick turnover, and win at low prices.

Using the resources of the store itself, such as doors, banners, etc., to make a unique and attractive style, once saw a more strange banner on the side of the road, idle and nothing, just want to pull a banner to play, this is very creative.

I think the first thing to do is to do a good job of publicity, first let your friends and relatives help you to promote to the people around you, and then you also need to put some advertising, of course, the most important thing is that the quality of your products must be ***, there are more people who see it, there will naturally be heartbeats, someone will need this product, and slowly someone will buy it.

If a small store wants to stand out from the crowd, highlighting the selling point is the key. Many products with good quality do not sell as well as those with average quality, because they only focus on the characteristics and do not pay attention to the selling point. Especially for products with the same function, you have one family and another, and what the merchant has to do is to give customers a reason to consume.

It can be promoted for a fee, and the advertising design is more attractive. Just opened a store, advertising can not be less, and the later stage will be fine.

There is no problem with product quality and market recognition, and drainage is nothing more than a deep understanding of human nature!

A good plan must be based on the real benefits of customers, natural fission!

The methods to attract customers into the store include optimizing the store, holding **high-group activities, carrying out promotional activities, using social **, providing high-quality services, and cooperating with surrounding businesses.

1. Optimize the store

Plan out a clear area within the store. The right lighting can highlight the characteristics of the products and enhance the shopping experience of customers. Choosing a color palette can make your store look more appealing.

Products should be classified according to category, color, size, etc., and should appropriately display the characteristics of the product. The exterior of the store should be kept clean and tidy. Providing a comfortable shopping environment can increase customer satisfaction and shopping experience.

2. Hold ** activities

By setting clear goals, choosing the right way, setting the right time, designing appealing promotional materials, providing excellent customer service, and sharing information about your event, you can successfully host an event, attract more customers, increase sales, and build brand reputation.

3. Carry out promotional activities

By choosing the right promotion method, designing attractive promotional content, developing a detailed promotion plan, establishing partnerships, and evaluating the effectiveness of your promotion, you can successfully run promotional campaigns, increase brand awareness, attract potential customers, and increase sales.

4. Make use of social networking**

Using social media is a very effective way to promote your store. Stores should choose a social ** platform that suits them, publish high-quality content, interact with fans, use ads and various features, and constantly analyze and optimize the promotion effect to increase brand awareness and sales.

5. Provide high-quality services

Providing quality service is key to attracting and retaining customers. Stores should improve service quality by training employees, responding quickly to customer needs, visiting customers regularly, providing offers and rewards, and listening to customers' voices to improve customer satisfaction and loyalty, so as to achieve sales and brand growth.

6. Cooperate with surrounding businesses

Partnering with nearby merchants is an effective way to improve your store's performance and visibility. Stores can establish cooperative relations with surrounding merchants through exchange of cooperation intentions, promotion cooperation, preferential reciprocity, customer circulation, etc., so as to jointly improve performance and brand awareness.

The first one is called explosive drainage. You take out 20% of the product in your product, don't make money, or even lose a little money to sell it, but this product, you don't take this kind of useless product with leftovers, but a practical good product, or even a popular product as a drainage, the customer naturally knows that your product is super affordable, and you don't say much that he will naturally recommend his relatives and friends to you.

The second is called the diversion of different industry alliances, which is to find something that is not very related to your industry, but the customer group is the same, such as yoga studios and beauty salons, and the customer groups of the two are not all the same.

The third gift drainage, as long as you enter the store, you can give you a small gift, a small thing, but this small gift must be something that your precise customer group needs.

The fifth one is called the drainage of value-added services for different industries, what does it mean? That is, you go to find other shops around you, such as opening a restaurant, you go to a clothing store, a beauty salon, look for these, find them to cooperate, you say I will do value-added services with you, this is different from the cross-industry alliance we talked about earlier.

New store. It is divided into online drainage and offline drainage.

2.Through the layout of the community in advance, fission propagation and drainage.

There are many ways to do this, but they don't necessarily work for everyone.

In fact, now to open a physical store, it is best to systematically learn some of the knowledge system of marketing operations, otherwise in the later business process, it will be a little late to learn when encountering difficulties.

Even if there is a good business model, product features, and advanced concepts, it is easy to be in a competitive disadvantage.

Some people think that dismantling is a very tall thing for operation, or a more complex thing, and they don't want to waste time learning, in fact, operation is to study the combination of human nature and marketing, and to learn systematically with heart, plus their own understanding, no matter what project they do in the future, it will be easier to get started.

In the future, if you don't know how to operate, no matter whether you do projects online or offline, it is easy to fall into the dilemma of making sustainable profits.