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This will be different according to different brand companies, and some can be used universally.
The general situation is that according to the multi-marketing agency, a set of accounts in the management, the headquarters will be the franchise store as a correspondent unit management, the franchise store and the headquarters direct procurement-sales relationship documents can quickly make documents (collaborative function), but the report is only in the headquarters, in the subordinate marketing agencies do not have financial statements.
If the franchisee needs to issue separate reports, you can consider establishing multiple sets of accounts, but there is no synergistic relationship between different sets of accounts.
Advantages and disadvantages of applying for a membership card:
Nowadays, many consumer establishments want customers to be able to apply for prepaid cards, mainly because of the cash flow. Especially similar to beauty salons, gyms, barber shops, hotels, restaurants, etc. The reason why many people have applied for stored-value cards and end up spending is not finished, and the corresponding merchants have closed down, because many merchants have no own funds in the early stage of opening stores.
Raise funds for opening stores through private loans or financing, and raise funds through friends to apply for cards in the later stage to repay the financing in the early stage. But there is one of the biggest problems, that is, enterprises or stores need working capital, and at the same time, they need to pay labor wages for fixed expenditures, which will form a huge demand for funds in the future, but because of the funds cashed out in the early stage.
In particular, most of the funds from stored value cards have been used to repay the loans for the opening of the business, so it is still difficult to solve the cash flow of enterprises. In addition, the economic environment is not good, and many stores have no income if they can't do business, so they sit on the road and eventually go bankrupt.
However, because the amount of money that people put into their prepaid cards is generally not particularly large, and there will be no warning before the store closes, it is all suddenly closed, and many bosses have lost contact. Therefore, from the current point of view, although the state stipulates that the corresponding funds should be recoverable, a large number of customers will not ask for this funds.
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Membership cards can be used universally.
Membership card features of franchise stores:
Since the reform and opening up, in the modernization process of China's retail industry, franchise stores are breaking through the scope of business stores belonging to a certain industry and developing to format stores, and showing such several diversion characteristics.
Divert to supermarkets and convenience stores. For example, wet markets, grain stores, grocery stores, coal stores, etc. are classified as supermarkets or convenience stores. This development has changed the nature of these specialty stores as part of a comprehensive business with a focus on food.
Through the upgrading of a class or a type of commodity, through excavation, development and innovation of traditional business characteristics and service characteristics, improve the degree of exclusivity of goods suitable for the specific needs of consumers, and introduce a chain management mechanism, open franchise stores, and form a trend of large-scale operation of franchise stores and franchise stores. It can be said that the third development model represents the basic direction of the development of China's franchise stores, and has great development potential.
Develop to large-scale stores. These franchise stores have been rebuilt, expanded, and rebuilt to become commercial buildings that match department stores. In addition to maintaining certain professional characteristics, the business content also has the characteristics of department stores, such as many professional stores in Nanjing Road in Shanghai and Xidan and Wangfujing in Beijing have been transformed into such commercial buildings.
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Nowadays, many small and micro merchants have planned many drainage activities in order to increase the popularity of their stores. Although the popularity was very fast at first, the churn rate of customers was also very high. Therefore, physical merchants hope to retain customers through membership cards, and let's take a look at the handling of membership cards.
1. Types of membership cards.
Before talking about how to apply for a physical store membership card, you need to understand the types of loyalty cards available.
1.Membership Management System + Physical Card.
The membership system is a set of membership management software integrating member management, member marketing and member consumption. Many merchants who use physical membership cards adopt the method of membership system + physical card binding for membership management.
2.Membership Management System + E-Card.
The e-membership card has all the functions of a physical membership card, and with the e-membership card, the merchant does not need to make a physical card, which can reduce costs. Customers can bring their mobile phones to make purchases and complete the checkout process.
2. Membership card processing.
1.Physical membership card processing.
The handling process of the physical membership card is to first need the customer to select the membership card type, and then determine the card sample, the production quantity, the card number segment, and the card sample text to confirm the order, and the factory arranges the production, which is generally mailed to the customer within 10 working days.
To apply for a physical membership card, you also need to purchase a membership management system, taking the retrospective management system as an example. First buy a set of repeat customer membership management system + card reader + magnetic stripe membership card, ** almost a few hundred yuan to get it.
When the customer enters the store to apply for a card, connect the card reader to the computer, log in to the repeat customer membership management system on the computer, and then put the magnetic stripe card on the card reader, and find the member on the system to bind the magnetic stripe card for recharge and deduction.
The next time a customer comes to the store to make a purchase, just swipe the magnetic stripe card on the card reader.
2.Electronic membership card processing.
A membership management system is also required to apply for an electronic card, otherwise there is no way to achieve multi-terminal management. Let's take the repeat customer membership management system as an example. First buy a set of repeat customer membership management system, find the member registration code in the system, and print it at the front desk.
When the user enters the store and scans***, fill in the information to automatically register as a member, and at the same time, the electronic membership card will automatically appear in the member management system of returning customers who are concerned by the member's WeChat, and the member information will be synchronized to the member management system.
3. Membership management system.
Whether you use a physical membership card or an electronic membership card, merchants need to use it in conjunction with the membership management system.
The Repeat Customer Membership Management System has been committed to the research and development of member management software, and has mature technical support.
Repeat customer membership management system.
The system has the following advantages:
1.There are basic versions, retail versions, and advanced versions, which are designed and developed in full accordance with the needs of merchants to ensure that the needs of small and micro merchants are met to the greatest extent.
2.Provide upgrade and maintenance services for merchants, and the system is continuously optimized and upgraded to keep up with the pace of merchant demand development.
3.Diversified software development in retailers, fresh fruits, catering, beauty salons, clothing, shoes and hats and other industries.
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There are some shops where you can go in and experience it once.
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