3 times price increase in 10 years? Where did the one dollar ice cream go?

Summer is coming, everyone's favorite thing to eat is ice cream, the cool ice cream is really happy to eat in the mouth, but when we go to buy ice cream, the heart is broken, because now the ice cream is very expensive, before everyone buys ice cream may need one yuan, now buy basically can't see one yuan of ice cream, are about 5 yuan or more ** ice cream, one yuan of ice cream is actually there, but in an inconspicuous place, and there are very few types, So you may not notice it sometimes.

1. Today's ice cream can be said to have increased more than 3 times, and many ice creams are nicknamed "ice cream assassins" by everyone.

Nowadays, in addition to the Qiao Lezi series we know or change, ** at about five yuan, if you don't know other ice cream, don't really take it, ** is very expensive, up to more than 50 yuan of ice cream, so to say that the price of ice cream in 10 years has increased by 3 times, the highest is even dozens of times.

Second, the one-dollar ice cream is still in the freezer, but in an inconspicuous position.

Everyone is very curious about the one-yuan ice cream, in fact, the one-yuan ice cream is still in the freezer, but because of the low profit, it was put in the most corner of the freezer, and the easiest place for everyone to get was put a little more expensive ice cream, so we didn't see the one-yuan ice cream, plus the profit may be low, and the owners of the general shops rarely enter the one-yuan ice cream.

3. Another reason why everyone didn't notice the one-yuan ice cream was that there were few types and simple packaging, so everyone didn't notice.

Nowadays, one-yuan ice cream is rare, the most common is the old popsicle, small bean and other ice cream, the previous big head or green tongue has risen in price or is not sold, plus their poor packaging itself can not make much money, I believe that it will soon disappear from everyone's field of vision, so everyone has to hurry up to make money, or when you are old, you may even have to think about eating an ice cream for a long time.

Prices are soaring, that is, wages are not rising", this is the impression that many people have on prices. It is not uncommon for the price of ice cream to triple in ten years. One-dollar ice cream still exists, but only on ice creams such as old popsicles and small puddings.

These ice creams have been squeezed out of the market, and now there are many ** ice creams entering the market, and there are a lot of patterns, so the one-yuan ice cream is gone.

Now there are very few one-yuan ice cream, basically the ** of ice cream is between 20 and 50 yuan, which is particularly bad.

First, it is the first of its own ingredients, traditional ice creamIt has already been mentioned,Its raw materials and packaging costs, as well as storage and transportation costs are relatively low, so it will be lowerIn order to pursue the taste, the product quality of today's ice cream has generally improved, so the cost of raw materials will also riseThis leads to the overall ** will become more and more expensive.

Second, it has increased the cost of research and development, from the current ice cream packaging and raw materialsWe can clearly feel itIt is different from before, and the innovations include the integration of meat floss, seaweed, secret carrot cubes and other particles into the ice cream, plus the appearance of each ice cream is also through innovationFor the investment of molds, most of the funds are also needed.

When the equipment of the ice cream is updated and the packaging is changedSo at this time, the ice cream is bound to be the first, so when we buy a good-looking ice cream, in fact, part of it is to pay for the innovation of the enterprise.

Third, brand promotion, a high-end ice cream, in addition to raw materials and technology, publicity is also essentialIn the past two years, the cost of raw materials and personnel has increasedCoupled with the high cost of publicity, it will also lead to ice cream, **substantially**.

A good ice cream is inseparable from publicity and promotionThen this is also the factor that causes the rise of ice cream**.

In fact, some high-end ice creams are indeed more conscientiousFor example, the use of imported Cilleries, or the use of imported milk powder, in addition, the original fruit-flavored ice cream, may have used fruit flavors in the pastNow I will choose to use imported jams, fruit pieces, etcwill make the **appearance** of ice cream.

Fourth, Internet celebrities bring goods, celebrities bless, Xiaohongshu praises angrily, and Tmall sales lead. After these marketing operations, Zhongxuegao has become the most popular ice cream brand in recent years.

Although 66 yuan per piece of ice cream is not the norm, the average price of Zhong Xuegao's other products is less than 20 yuan. But Zhong Xuegao, who became famous in the first battle, has obviously greatly raised the selling price of ice cream. This year's Double Ten.

Summary:In my opinion, these rising costs are certainly understandable, but there are some,For example, there are a lot of "Internet celebrity ice cream".In fact, its cost is relatively not so high, but the use of marketing to create heat, like this kind of ice cream, sooner or later will be eliminated by the market, because you can create heat, then the next one can also use this method to replace you.

Friends, how much do you think is a good ice cream? In my opinion, about 10 yuan should be more reasonable, and more than this **, it is a bit of a gimmick greater than the actual value.

Eating ice cream this summer is destined to cool down, and the high ** will hurt so much that the heart is cold. So what is it that makes us feel that ice cream freedom is about to become the new kind of wealth freedom? Let's take a look!

1. It's not expensive and you can't make money

Objectively speaking, China's economy has developed rapidly in the past ten years, and prices have been the highest. Whether it is raw materials, labor, craftsmanship, transportation, sales or store rental costs, the cost of making ice cream has increased. If it is still sold for five cents or two pieces of land as before, the merchants generally can't make money, so who will do a loss-making business?

In addition, the attraction of ice cream to consumers lies in deliciousness, quenching heat and thirst, and in the previous era of material scarcity, there were not too many consumer goods that could replace ice creamBut now that milk tea, coffee and other cold drinks are frequent, the competitiveness of ice cream has declined. Merchants will change their marketing strategies and enter the high-end market.

Second, small profits do not sell much

Small profits are not necessarily more sales, but more sales must be a prerequisite for small profits. In fact, ice cream is not as profitable as imagined, because ice cream is a low-frequency consumer product, and the attributes of the season determine its low-frequency consumption characteristics. Ice cream in my country except for the Northeast I know is in the summer**, and the sales time is only about 4 or 5 months, which affects the sales of ice cream to a certain extent, so I want to make moneySmall profits will slowly turn into "big profits".

3. Changes in the nature of the store

It is not so much the change in the nature of stores as the disappearance of many street shops and the increasing number of convenience store chains. There are more and more chain convenience stores in many big cities and small counties, and they generally do not sell ice cream that is not cost-effective. Collectivized and corporatized convenience stores have seized the market share of a large number of self-employed retail grocery stores; Large supermarket chains have seized the market share of small local supermarkets; For ice cream manufacturers, signing contracts with convenience stores and supermarkets can give full play to the advantages of channels, and consumers of these two commercial entities are more likely to accept higher **.

4. Marketing

First of all, the phenomenon of making everyone feel that ice cream is "expensive" should be started by Zhong Xue's "Internet celebrity ice cream" with an average price of 15 yuan. Its unique shape, publicity using "the best quality raw materials" and online publicity have captured a lot of consumers. More and more Internet celebrity ice cream has appeared on the Internet, and this kind of Internet celebrity ice cream is under the banner of "expensive and high-end", so that many Internet young people are willing to pay for it.

In fact, for several years, there were ice creams that were not popularized, such as Häagen-Dazs. So why do people feel the price of ice cream now, most of the reason should be the marketing involution, ice cream ** rising boat.

5. Summary

Wumao's ice cream is a childhood memory for many peopleWe can also understand ice cream ****, but it shouldn't be soaring。In fact, there are still a lot of people-friendly ice cream, you can search for words such as "Northeast Big Board" on the Internet, check it, and don't limit your eyes to Internet celebrity ice cream. Finally, I hope we can all look at the "sky-high" ice cream correctly, for various reasons we can't decide the ** of ice cream, but the decision to buy is in our own hands.

Ice cream is divided into freshly made ice cream and packaged ice creamGenerally speaking, the unit price of freshly made ice cream will be more expensive than that of packaged ice cream. But there are also cheap ones, such as KFC and Golden Arches' 5 yuan 2 ice cream, IKEA 1 yuan 2 yuan ice cream, these are all merchants' drainage money, basically not much money or even money.

So why nowWrap ice creamWill it get more and more expensive?

First of all,Let everyone feelIce cream is "expensive"., it should beZhong Xue's high average price of 15 yuan "Internet celebrity ice cream" started。Zhongxuegao's light milk and cocoa velvet tile ice cream are on Tmall Double Ten.

1. Jingdong 618 and other shopping festivals became an instant hit, and the unit price of customers reached more than 100 yuan.

Its unique shape, publicity using "the best quality raw materials" and online publicity have captured a lot of consumers. The demand for consumption upgrades,So that many consumers are no longer satisfied with the traditional manufacturers of those "flavorful" products。Later, small and medium-sized manufacturers such as Zhongjie 1946 and Zero Penguin continued to imitate Zhong Xuegao's playing style, and more and more ice creams with a unit price of more than 10 yuan appeared on the market.

SecondlyConvenience storesThe rise of the is tooOne of the promoters of "expensive" ice creamone。As a seasonal consumer product, ice cream has always had low unit price, low gross margin, and homogeneous competition, but convenience stores need personalization to attract consumersHigh gross profit to support the requirements of store operating costs, so convenience stores represented by Lawson and ice cream manufacturers try to promote the hype of Internet celebrity ice cream, such as the smash hit double egg yolk ice cream.

Finally,StillReasons for competitionThe domestic low-end market has been occupied by some small manufacturers for a long time, while the mid-end market is divided by Yili and Mengniu, and the mid-to-high-end market has manufacturers such as Heluxue, Baxi and Nestle. There is only Häagen-Dazs in the high-end market, and Häagen-Dazs often exceeds 30 yuan**, which discourages consumers, and the products are not new, and there are only a few options for a long time

It can be said that consumers have been suffering from "no choice" for a long time, and there is a reason why Internet celebrity manufacturers represented by Zhong Xuegao have sprung up with high marketing expenses.

I think that not only the price of ice cream is getting more and more expensive, but also the price of any of our daily necessities, as well as the price of vegetables and fruits, are getting more and more expensive, because our living standards have improved! This is normal!

1. Prices**.

2. Ice cream shape, the packaging is more exquisite, and the cost is increased.

3. Brand effect.

The above is my answer, I hope it will be helpful to you.

The profit of 1 yuan ice cream actually exceeds that of ** ice cream, which shows that most of everyone is buying cheap ice cream, rather than choosing the so-called ice cream assassin. The cheapest and most common ice cream should be the old popsicle or the small pudding, both of which can sell hundreds of ice creams in a day, and they are only the sales of a cold batch shop. Although the price of each ice cream is very low, but the number of sales is large, and the profit naturally becomes very high in this case, on the other hand, the ice cream assassin is almost in a state of no one's interest.

When you go to the supermarket to buy ice cream, you may also be willing to buy some more ice cream for one yuan or two yuan, so that you can buy a large box of ice cream for a few dozen yuan. However, if you choose an ice cream assassin, you can only buy one ice cream for a few dozen dollars, and after eating it, it will be gone, and I don't think this ice cream is any different from ordinary ice cream. Therefore, the public may be more inclined to accept cheaper ice cream, which means that the sales of ice cream for one yuan and two yuan are many, many times higher than that of ** ice cream.

Especially in the summer, when you need to eat ice cream or cold drinks almost every day in hot weather, sales will naturally become higher and higher. If you eat ice cream every day, you may not be able to afford it at all, and you are reluctant to eat it, so you will choose ordinary cheap ice cream. Moreover, the total profit of cheap ice cream is more than that of about 5 yuan ice cream, which shows that everyone is more accepting of this cheap and common ice cream.

And the people who eat ice cream are also different, and if you are an adult, you may not eat ice cream every day. It is understandable that they choose a more expensive ice cream if they eat it once in a while, but children have to eat ice cream every day, so parents will definitely buy cheaper ice cream for their children, otherwise it will be a big expense to eat ice cream. Therefore, it is believed that this is an ordinary affordable ice cream to teach ** ice cream a lesson, and this phenomenon means that the market for evaluating ice cream is larger.

This shows that the profits of the ice cream market are really very high, whether it is the best ice cream or the low-cost ice cream has a high profit.

The profit of one yuan of ice cream actually exceeds the first ice cream, which shows that the profit cost of ice cream is very low, and ice cream has been loved by people in recent years, and food safety issues should be paid more attention, once there are various food safety problems, the impact on the body is also very serious.