What is e commerce? I want to read. What do you study?

E-commerce is nominally about cultivating compound talents, which is in line with the awareness gap between the Internet and traditional industries.

Official: E-commerce is a new interdisciplinary discipline integrating computer science, marketing, management, law and modern logistics.

Reality: Chinese universities, you know! Out of touch with society, the cultivated e-commerce talents cannot meet the actual requirements. So a lot of people who are e-commerce majors have changed careers. The vast majority of people are at a loss after graduation.

Suggestion: Read a more professional bar, there is a technology, the society is not afraid.

E-commerce is mainly to learn the basics of e-commerce (introduction), commodity information collection and processing, content, construction and management, network customer service and management, network marketing, transaction management, e-commerce comprehensive training and other courses.

Students majoring in e-commerce mainly learn the basic theories and basic knowledge of computer and business administration, receive basic training in the development, application and management of e-commerce system engineering, and master the basic ability to analyze and solve e-commerce problems.

E-commerce mainly studies the basic knowledge and skills of computer science, marketing, management, economics, modern logistics, etc., and uses the Internet to conduct various business activities, including online marketing, online customer service, online advertising, online surveys, etc.

For example: the planning of preferential activities in stores such as Tmall and Jingdong, the first-class sales and after-sales of various commodities, the advertising and promotion of Moments and Weibo, and the analysis of data such as product sales and attention.

The employment direction can be engaged in the design, construction and promotion of enterprises and institutions and network maintenance; Can be engaged in network business activities, network marketing and planning, logistics management, etc., as well as engaged in e-commerce teaching at all levels of schools.

What is the main thing to learn about e-commerce?

After the college entrance examination of thousands of troops, many students have been admitted to the university of their choice. The busy and fulfilling high school life is temporarily over, and we are about to welcome a new beginning, that is, college. After the intense college entrance examination, the first thing we have to do is not to choose a school, but to choose a major.

As the saying goes, choosing the right major is more important than taking a few more points, and the major can run through the four years of college, and it will also affect the future employment direction, which can be said to be the most important. With the rapid development of the Internet in recent years, many majors have become popular, and some emerging industries are gradually being accepted by people. If we take a closer look, we will find that e-commerce is the preferred major for many students and parents, so what exactly is e-commerce?

The rapid development of science and technology has made our lives look new. Nowadays, our lives are inseparable from the Internet, and even the simplest travel is inseparable from the Internet. We enjoy the convenience that the Internet brings to me, but we are also influenced by the Internet, and the number of Internet users is still doubling year by year.

This also further shows that China's e-commerce is developing rapidly, which also makes the demand for e-commerce talents in the entire talent market even greater. E-commerce itself is a relatively broad discipline, which not only contains technical knowledge, but also business marketing and other content. However, if e-commerce is subdivided, it can also be roughly divided into three categories according to the direction of employment.

They are technology, general management, muffled and marketing.

The most important thing about e-commerce is e-commerce technology, which can also be experienced in all aspects of our lives. When we surf the Internet or play games, it is easy to see creative web pages, which are all due to the technical staff. Technical work can be divided into the front desk and the back office, which is generally the basic requirement for the production of web pages, that is, the use of software such as PS and AI, and the work of the front desk will be a little easier, so basically it is done by girls.

Then the background work is the development of web pages, which requires certain basic knowledge and programming, which has a very strict test of technology.

During your undergraduate years, if you're majoring in e-commerce, there are a lot of foundational subjects you'll want to take. There are more than a dozen basic subjects to master, such as the basics of computer networking, network marketing, web design, and so on. The early learning is basically the introduction of some software and the design of web pages, although they are the most basic, but this is also the most important.

If you are engaged in the e-commerce industry in the future, this will also be used the most. In short, e-commerce is also a new type of marketing model, in the face of this network era, there are still great advantages in choosing e-commerce. The prospects of the e-commerce major are very good, so it is necessary to have a clear positioning for the future employment direction, so as to be able to better employment.

There are six professional directions for e-commerce: design and programming, network marketing, network product planning, enterprise informatization, personal network entrepreneurship and bank card research and development, SEO optimization and operation direction, e-commerce majors in different colleges and universities The courses required are also different, some colleges and universities focus on e-commerce network technology, computer technology, and some colleges and universities will focus on the business model, which is mainly reflected in the departments where this major is located, and some are in the School of Management, some will be in the School of Information Science and Technology, some will be in the School of Software, Business School. In this way, there will be certain differences in the expertise of students trained in each institution.

2. What are the employment directions of e-commerce?

After graduation, students majoring in e-commerce can be engaged in the back-end operation of the bank (network operation), the web design, construction and maintenance of enterprises and institutions, or the maintenance of the network, the maintenance of content and network marketing (including international), the marketing planning of enterprise goods and services, or engaged in customer relationship management, e-commerce project management, the planning and operation of e-commerce activities, the development and maintenance of e-commerce systems, and the teaching of e-commerce in schools at all levels.

Graduates of e-commerce majors are mainly engaged in network marketing, network customer service, e-commerce project operation, etc., and college students can also engage in first-class marketing in the call center.

E-commerce is mainly engaged in platform color processing, word processing, image processing, processing and other work 2, enterprise network marketing business (representative positions: network marketing personnel): mainly use ** for enterprises to develop online business, network brand management, customer service and other work 3, the content of new network service providers (representative positions: