What are some examples of details that make or break that stand out to you?

In 2015, he took the Take-off Program exam of Fudan University. The written test is 120 multiple-choice questions, one is 5 points, and the full score is 600 points, with a total of three hours of time to answer the questions. There are 120 multiple-choice questions, with 50 math questions in the front and comprehensive and Chinese in the back.

This kind of exam is a race against time, which is generally a process of doing questions when you get the paper, first easy and then difficult, and then checking or something. The long frontispiece at the beginning of the title is generally unreadable, useless, and a waste of time. The 50 math problems are really hard.

Almost half of it was the difficulty of the last multiple-choice question in the math of the college entrance examination, and the other half of the symbols that appeared in it were something I had never seen before. It's probably related to calculus, but I struggled to learn math in high school, and I couldn't touch calculus without taking the college entrance examination. It took an hour and a half to finish the 50 math problems with guesswork.

It's about the same in time. There is no difficulty for me in the later essays and languages, and I can do it in half an hour. And then there's another hour.

I paint it in half an hour and check it. Although I still haven't done more than half of the math, I know that I can't knock it out, so I just scribble. The high school teacher emphasized and emphasized that he could not do it and could not be empty, and the one-in-four probability was correct.

And then there was half an hour, and I was bored. I can't do math, and there is nothing to look at in the comprehensive language. I began to look at the frontispiece boringly.

That's right, it's that long, generally useless frontispiece. For example, you need to use a 2B pencil to paint a card, and you can't mark cheats or something. And then!

Suddenly I saw a sentence that scared me into a cold sweat. The sentence is: "There are 120 multiple-choice questions in this volume, each of which is worth 5 points, out of 600 points."

5 points for a correct answer, no points for a non-answer, and 3 points for a wrong answer. "3 points for a mistake? I guessed at least 40 questions in math, and if I didn't see this sentence, two points would be deducted, and according to the probability, I would probably get 50 points and 90 points.

That means 40 points less! Quickly erased all the questions. If I hadn't seen it, I might not have been able to go to Fudan.

In 1485, King Richard III of England faced an important war that would stake the survival of the nation. Before the battle began, the king asked the groom to prepare his favorite horse. The groom immediately went to the blacksmith and told him to nail a horseshoe to the horse's paw at once.

The blacksmith first nailed three horseshoes, and when he nailed the fourth, he found that one nail was missing, and the horseshoe was not yet secure. The groom reported the situation to the king, and seeing that the battle was about to begin, the king did not have time to pay attention to the fourth hoof nail, and hurried into battle. On the battlefield, the king rode his horse and led his soldiers into battle.

Suddenly, a horseshoe fell off, the horse fell to the ground, and the king was thrown hard. Before he could grasp the reins again, the frightened horse jumped up and fled. As soon as they saw the king fall, the soldiers fled for their lives.

The entire army fell apart in an instant. The enemy took the opportunity to counterattack and captured the king. It was only then that the king realized the importance of the nail.

In this battle, Richard III lost all of England. When I was a child, I thought this story was made up, but I didn't expect it to happen...

How long is a second? That is, the time when the eyes are closed and opened. What can seconds cause trouble?

It almost ruined a company. Procter & Gamble is a large company specializing in consumer goods, and Tide laundry detergent has been sought after by consumers since its launch. However, from the third year onwards, sales of Tide laundry detergent began to decline.

P&G's sales department was puzzled, and in order to find the cause as soon as possible, they thought of many methods, including random supermarket surveys, focus groups, and online registered voting. However, what I didn't expect to help Procter & Gamble find the reason was a complaint from consumers. During a random survey in a supermarket, a middle-aged woman said:

The effect of tide laundry detergent is actually very good, but it is not cost-effective to pour so much laundry detergent every time. Soon, there was an option for "laundry usage" in the online voting. Less than a month after the result, the vote accounted for 70% of all votes.

They hurriedly found out the advertising video of Tide laundry detergent, and after repeated comparisons, everyone finally understood that it was all caused by this advertisement. In the product display, the time to pour laundry detergent is 3 seconds, while other brands of laundry detergent only have seconds! The difference in this second gives people the feeling that the amount of tide laundry detergent is relatively large!

Procter & Gamble's advertising department reacted quickly by shortening the time it takes to pour laundry detergent in the advertising video, and reminding consumers in a conspicuous position on the subsequent factory packaging bag that Tide laundry detergent has the best effect with the least amount of laundry detergent. Soon, the sales of Tide laundry detergent began to pick up again, and a year later, it returned to the leading position in laundry detergent sales.

This incident has given Procter & Gamble a great inspiration: as a business, we must pay attention to all possible inappropriate details at any time, even if there is a mistake like a second, we can't let it go, because the decisive victory is likely to lie in the second! ‍‍

"Four dollars a barrel", once upon a time in the American Standard Oil Company, there was a small clerk named Archibott. When he stayed in a hotel on a long trip, he always wrote the words "Standard oil for four dollars a barrel" under his signature, and signed it on letters and receipts. Just write those words.

As a result, he was called "four dollars a barrel" by his colleagues, and his real name was not called. Rockefeller, the chairman of the company, found out about the incident and said, "I want to meet an employee who has worked so hard to promote the company's reputation."

So he invited Archibald to dinner. Later, Rockefeller stepped down, and Archibald became the second chairman, which is a thing that anyone can do, but Archibald is the only one who does it, and he is unwavering and happy. Among the people who laughed at him, there must have been many talents and abilities above him, but in the end, he was the only one who became the chairman. ‍‍

I remember one time I did quite well in my high school math exam, and I estimated that I could score more than 130 points, but I didn't know that I forgot to write my name until the day the teacher sent the test paper, and the teacher was very angry and treated my score that day as a zero. We have to know how to pay attention to details.

1. Difficult things in the world must be done easily; The big things in the world must be done in detail. - Lao Tzu.

2. Husband's misfortune often accumulates in the slightest, and the wisdom and courage are mostly trapped in drowning. - Ouyang Xiu, "Preface to the Biography of Lingguan").

Misfortunes are often caused by the accumulation of the smallest undesirable details, and even the most intelligent and courageous people indulge in some bad habit and are deceived by it and end up in poverty.

3. "If you don't act carefully, you will be tired of great virtue." That is to say, if you don't pay attention to the subtleties, you will inevitably damage your moral cultivation and make big mistakes.

3. Don't take evil as small, don't take good as small. ——Liu Bei's testament to his son Adou.

4. One misstep becomes a thousand years of hatred.

5. If you don't sweep a house, how can you sweep the world.

6. Mount Tai does not reject fine soil, so it can become its high; Rivers do not choose a trickle, so they can be as deep as they are.

7. The embankment of a thousand miles collapsed in the anthill.

8. If you don't accumulate steps, you can't reach thousands of miles, and if you don't accumulate small streams, you can't become rivers and seas - Xunzi's "Persuasion".

9. If you make a mistake, you will lose the whole game.

10. Take a son and move the overall situation.

In fact, sometimes there are many details that determine success or failure, for example, when breeding, if you don't pay attention to disease prevention and control, then it may all be finished.

The food party that arrives on time at 23:00 every day, Xiao C is my former student, and there is a set of secret recipes to make beef jerky at home, and everyone who has eaten it is full of praise. Xiao C, this kid is very honest, he wants to do business but can't pull it off, so he is ready to start testing the water from the circle of friends, and he is not too embarrassed to shout.

So they came to me to find a marketing remedy. I was right and told him about his own personality. Give him a suggestion.

You don't know how to shout, you don't want to swipe the screen like a micro-business, and you can't do it. All you need to do is post 9 pieces of your beef jerky on Moments at 11 o'clock every night when all the night owls start to feel hungry. Without further ado, just leave a link for easy purchase.

He persisted for two months, and now his monthly income alone has exceeded five figures.

For nearly 10 years, I have been touring restaurants all over the country to give lectures on "Catering Details Determine Success or Failure", and every time I go to a city for a restaurant training, I will naturally talk about "the power of a detail", and the power of details is really infinite! During the period, he also deliberately gave a classic example, which is that in a Hunan restaurant in Zunyi City, Guizhou Province, the manager only said two words to the guests: 1

Dear Sir: Good afternoon! Have a seat!

2."Dear Sir: Hello!

Do you want to order food? When he spoke to the guests, he just added the simple and ordinary word "respectful", and as a result, he brought 40 people to the restaurant to make a reservation! It's clear that the devil is in the details.

I just finished the second exam, and I once again felt that the details determine success or failure Practice hard before the exam, and the test scores are all 100 points, full of confidence. On the day of the test, at the halfway point of the first lap, I suddenly put out a fire (which never happened to me), then fire, fire, fire, and fire, and then ...... fireAfter a few times, my score was already below 80 points and I failed, but I still didn't find the reason, and I was very frustrated......It wasn't until the second lap that I suddenly found that the handbrake didn't ...... after completing the two eventsOh my God, let go of the handbrake ......In the second round of the exam, I passed the exam!

I remember when I went to secondary school, I remember when I did CNC technology, the exam to the last level, when the actual operation of parts, the last step was missing, did not get the first place, and then I found that the details, as long as you change a key number, you can be perfect, but unfortunately the work is ignored.

Because of the error of one unit, the Hubble telescope was repaired many times in order to make it useful and costly.

I remember that in the past, when I took exams, I always lost marks in math because of some small details.

When I was looking for a job after graduating from college, I didn't get accepted because I didn't put the broom at the door in the trash.

A classic example of the details determining success or failure is the incident in which the US Space Shuttle** caused the death of all the astronauts, and the main reason was a very detailed mistake.

The failure of the O-ring at the tail of the solid rocket thruster on the right side of the sealing seam, causing pressurized hot gas and flames to erupt from the seals of the adjacent fuel tanks, causing structural damage, a major detail that can be said to have caused huge losses.

Small things are done as big things.

Haier led by Zhang Ruimin is now very loud, but the original Haier management was a mess, and the first system formulated by Zhang Ruimin after he became Haier was "no open defecation", which shows Haier's past situation.

In 1985, Haier embarked on internal management, compiling a 100,000-word Quality Assurance Manual, and formulating 121 management standards, 49 work standards, and 1,008 technical standards. Zhang Ruimin set out to tidy up the interior of the enterprise, and was willing to spend a lot of effort and a lot of money, and did small things as big things, so that he had this day's achievements.