What do you think of TES player jackeylove becoming a friend of the Dior brand?

Anyway, this is also a kind of performance of keeping pace with the times and pioneering and innovating. Now some players in League of Legends are more popular, and Dior, as a well-known luxury brand now, cooperating with League of Legends players can increase the popularity of both parties and open up some broader markets.

In fact, this is also a performance to attract consumersIt's not that cooperating with League of Legends players is simply developing friends in different circles, Dior's products have always sold better with products such as perfume and lipstick, so it seems that it is still a girl's money to make money. So this time I may plan to develop some male friends, this time Ah Shui was chosen will not be an accident, because on the one hand, Ah Shui is one of the best eye-catching players in the League of Legends circle, and on the other hand, the Dior item worn by Ah Shui is a sportswear, which also shows that Dior actually wants to open up the market in this area.

Dior's cooperation is also full of sincerity, the announcement time of this cooperation is 11:18, friends who are familiar with Ah Shui should know that this number is actually Ah Shui's birthday, Dior's official behavior of taking care of a person is really rare, at least many celebrities do not have such treatment, and it can also be proven,This time, Dior really wants to open up the market for League of Legends or sports.

League of Legends, as a type of competitive sport, is also a type of sportDior's ambition to find a friend in this area is self-evident. Now many brands are looking for League of Legends athletes as good partners or spokespersons, one reason is that the evaluation and reputation of League of Legends in China are relatively good, and the other reason I think is also the regulation of the market, not only looking for those stars to endorse, but also choosing some players that everyone favors, and fighting a good battle with consumers in terms of proximity.

It can only be said that this is a very good thing, which shows that esports stars are being recognized by more and more people.

It can only be said that the current e-sports stars are not inferior to those entertainment stars, so it is understandable that they can get big-name endorsements.

TES player Jackeylove became a friend of the Dior brand, in fact, he took a fancy to the traffic brought by JKL himself. Brands are willing to focus on the pan-young e-sports group, which is also the trend in the past two years. E-sports fans have spending power, and they can spend a lot of money on games, and this line is really hot for brand sales, and it sells super well.

For men, the investment is definitely not a loss.

This is normal. Everyone has an impact on a brand after becoming famous, and the two promote each other and help each other.

I think it's good, it's very harmonious, it's a good thing, there's nothing bad about it.

Everyone is aware of the importance of registered trademarks, so now not only companies need to register trademarks, many individuals will also consider registration, but many trademark applicants will be asked for individual licenses when applying in their personal names, why? Because if you apply for a trademark as a natural person in China, the trademark will not be accepted.

With the development of the market economy, in order to encourage mass entrepreneurship and innovation, the current policy trend is moving towards streamlining administration and delegating power. According to the Notes on Trademark Registration Applications for Natural Persons issued in 2007, the scope of goods and services for which a natural person applies for trademark registration shall be limited to the scope of business approved by the natural person in the business license or relevant registration documents, or to the agricultural and sideline products that he or she operates. On March 14, 2016, the Trademark Office of the State Administration for Industry and Commerce issued a notice stating that it would no longer examine whether the scope of goods or services declared by individual industrial and commercial households when applying for trademark registration within their approved business scope.

In other words, when a natural person applies for trademark registration, the restrictions on the class can be relaxed; However, the requirement to have the qualification of a business entity has not changed.

However, in this process, there is a problem of the proliferation of preemptive trademark registration by individuals, many people have registered their trademarks, but they don't use them, and others on the other side want to use them, but they can't register them. This has resulted in a waste of many trademark resources, and even contributed to some unfair transactions in the trademark market. In order to curb this phenomenon, the Trademark Office of the State Administration for Industry and Commerce issued the Precautions for Natural Persons in Handling Trademark Registration Applications in 2007, which stipulates that natural persons who wish to register trademarks must apply in the capacity of individual industrial and commercial households, rural contracted business households or other natural persons who are legally permitted to engage in business activities, and provide the corresponding licenses, contracts or registration documents.

It takes about 1 year for a trademark to be successfully registered if it goes smoothly. If there is an uncertain situation such as rejection or opposition in the middle of the process, the time will be longer. However, with the number of applications doubling year by year, the success rate of trademark applications is declining year by year.

Therefore, if an enterprise wants to continue to operate for a long time, brand awareness must be established as soon as possible, and trademark registration is required"Fast" "Accurate" "Ruthless", avoid letting your brand run naked in the market, and avoid the brand you worked so hard to create to make a wedding dress for others.

A trademark is a brand.

But a brand doesn't have to be a trademark.

There is a difference between the two, after the general registration of the trademark, the name of the trademark becomes a brand and can be well protected, and the brand is easy to be infringed if it is not registered.

A trademark often refers to the registered trademark of an enterprise, which is a sign used for identification that has been approved and registered by the Trademark Office, so that the registrant enjoys the exclusive right to use the trademark in the market and is protected by law. The meaning of the brand is more extensive, it can be the name of the company, it can also be the registered trademark of the enterprise, and the brand is the holographic condensation of the sum of all the intangible assets of the brand body.

Therefore, we can know that a trademark is a part of the brand, but the trademark is not equal to the whole brand. For example, "Haier" is both a trademark and a brand, and the value of the "Haier" trademark is expressed as exclusive right and monopoly in the legal sense, while the value of the "Haier" brand is expressed in the market share and excess profit margin of the brand. In addition to this connection, the difference between a trademark and a brand is that:

1) The ownership of the registered trademark belongs to the enterprise, and the brand belongs to the consumer. When consumers no longer value your brand, it's worthless.

2) Trademark is a legal concept, while brand is a market concept. A registered trademark grants an enterprise the exclusive right to use the trademark, and the enterprise protects the legitimate rights and interests of the trademark right owner through legal procedures such as the establishment, transfer, and dispute arbitration of the trademark right.

3) The brand is greater than the trademark, and the trademark is the basis for creating an advantageous brand, but in addition to the application and operation of the trademark, the brand building also includes the guarantee of product quality, the commitment of high-quality service, and the integration and communication of a variety of high-quality efforts.

Brands and trademarks can't be simply equated! Only a trademark that has been used on goods or services operated in the market and is known to consumers can be called a brand, even if only one consumer knows it. If the trademark has been kept in a drawer and has never been used on the goods or services operated in the market, even if it has been successfully registered, even if many people know it, it is just a symbol drawn on paper, and it is definitely not a brand.

Therefore, a trademark is just a shell, while a brand has a soul. A trademark with a soul is a brand.

A logo is not the same as a trademark.

However, it can be used as a trademark or to apply for a registered trademark.

Brands are not trademarks!

Brand is a collective concept, a market concept, which includes not only the name of the brand (the legal form is the trademark), but also the total impression of the goods or services, as well as the sum of cognition and evaluation. The general definition of a brand in the theoretical community is: a brand is a name, term, mark, designation or pattern, or a combination thereof, that is used to identify a product or service provided by a company to a certain group of consumers and to distinguish it from the product or service of a competitor.

The brand concept often contains a unique brand culture, such as Haier's "sincerity forever" values, Marlboro's masculine image, etc., it is these unique brand personalities that constitute the brand's lasting market charm. However, the brand is "intangible" after all, and the trademark is the carrier through which the brand can be materialized. Kotler, the father of modern marketing, defined in "Marketing" that a brand is a specific set of characteristics, benefits and services that sellers provide to buyers for a long time.

A trademark is a legal concept that is used to distinguish the signs of goods or services**, and it is necessary to obtain the exclusive right to use a registered trademark in order to be legally protected. Trademarks place more emphasis on the protectability of the sign itself, and its role is mainly reflected in the legal framework.

Therefore, a trademark is the legal expression of a brand, and a brand has a richer connotation than a trademark.

A brand is not necessarily a trademark, but a trademark can become a brand, a trademark is the identity card of the product, and the brand is the coat of the product.

Brand and trademark are a pair of concepts that are easily confused, and some companies mistakenly believe that a product becomes a brand after trademark registration. In fact, the two are both related and distinct. Sometimes, the two concepts can be substituted equally, while sometimes the two concepts cannot be confused; A brand is not exactly the same as a trademark, and a trademark is not exactly the same as a brand.

Trademark refers to the combination of words, graphics, letters, numbers, three-dimensional signs and colors, as well as the producers and operators of the combinations of the above elements, distinguish their own goods or services from other goods or services. When a trademark is used, it should be clearly indicated with "R" or "Note" to refer to a registered trademark.

Brand is a collection of concepts, mainly including brand name, brand logo, trademark and brand character.

It is recommended that you go to the store and ask for the specific situation, if it is fake, you can return it.

In terms of logical relationship, there is a trademark first, and then there is a brand, and the brand is a trademark registered and authorized with a certain regional popularity.

A brand must be a trademark, but a trademark is not necessarily a brand.

Trademark registration is really important, and it is mainly reflected in the following aspects:

Trademark use one: the pass in the market Trademark is the essence of corporate brand culture, and the establishment of corporate brand image is the core of the enterprise's struggle. Only goods that have applied for a registered trademark in the relevant country or region can be stationed in large supermarkets and supermarkets in that country or region.

For the administrative department, through the management of trademarks to supervise the quality of goods and services, for the quality inspection, health inspection, bar code to create the necessary conditions.

Trademark function 2: the flag in the business war The battle flag symbolizes the indomitable spirit and the spiritual power to charge into battle. The battle flag represents the soul of an army, and planting one's own flag after capturing a position means that it has been occupied, which is glory.

Trademark Role 3: The Highlight of Assets As an intangible asset, a trademark can also be converted to realize its value through transfer, license to others, or pledge.

Trademark role four: the identification code in the eyes of consumers Commodities in the market to accept social inspection and supervision, to participate in the competition, this market competition is the competition of commodity variety, quality, quality and other performance indicators, and this information is transmitted to consumers through the bridge of trademarks.

Trademark role five: the carrier of corporate reputation Trademark is not only a sign to distinguish goods and services, but also a symbol of the reputation and competitiveness of the enterprise, and the specific expression of corporate reputation is the satisfaction that the goods marked by the trademark bring to consumers.

Trademark role six: the employee's medal A good trademark brand can bring employees a sense of honor, achievement, responsibility, belonging, mission and growth. The feelings of consumers determine the degree to which the brand of goods and services is recognized and accepted by the society, and the feelings of employees determine the cohesion and sense of honor brought by the trademark brand created by the enterprise to the employees of the enterprise.

In other words, a brand is a relationship in the final analysis, and a branded relationship is a special type of loyalty and trust relationship.

Trademark function 7: a transfer station for enterprise financing The pledge loan business of exclusive right to use a trademark is to use the ownership of the enterprise trademark as a pledge, and the value of the enterprise trademark is confirmed through a third-party evaluation, and the bank adopts a flexible mortgage and pledge model to issue a loan for a certain percentage of the value of the enterprise trademark for enterprises with financing needs.

Trademark role eight: the shield in the brand dispute trademark is like a shield in the war, who holds the trademark has the exclusive right to use the trademark who is the owner of this "shield", registered trademark, enjoy the exclusive right, not only can protect their trademark rights and interests from infringement, when necessary, can be injured to the invading "enemy army".