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How many hairs are on the head, maybe there are a few Li Ning.
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Li Ning's nationality is the People's Republic of China.
According to the latest information, Li Ning, a member of the Zhuang nationality, was born on March 10, 1963 in Liuzhou City, Guangxi Zhuang Autonomous Region, and his nationality is Chinese. And the rumors on the Internet that Li Ning has emigrated are wrong. Li Ning has never immigrated, nor has he changed his nationality, and he has always been a patriotic Chinese citizen.
So why do some people say that the Li Ning brand is a foreign product? Actually, this is a misunderstanding and smear. It is reported that Li Ning Group has hired a Japanese person as an executive director, named Qian Wei, who is currently serving as the co-chief executive officer and executive director of Li Ning Group.
Because of this, it was misunderstood and smeared that Li Ning was controlled by foreign capital. In fact, Li Ning's is indeed a Chinese brand and a Chinese company.
Li Ning Company is a professional sports brand company founded by Mr. Li Ning in 1990, and its innate sports genes and brand spirit of "anything is possible" have always run through the development of Li Ning brand for many years. Originating from China, the Li Ning brand is striving to become a world-class professional sports brand with fashion.
Li Ning Company Profile:
Founded in 1990, after 30 years of exploration, Li Ning Sporting Goods has gradually become a leading international sports brand company representing China.
Li Ning Company adopts a multi-brand business development strategy, and in addition to its own core Li Ning brand, it also owns the Lotto brand, Aigao brand and Xindong brand. In addition, Li Ning Company controlled Shanghai Double Happiness and acquired Kaisheng Sports with all empty capital.
On February 27, 2020, Li Ning brand announced that Hua Chenyu was the spokesperson of Li Ning sports fashion products.
On March 26, 2021, Li Ning Brand announced Xiao Zhan as its global spokesperson.
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01 China Li Ning is a Chinese brand. Li Ning Company is a professional sports brand company founded by Mr. Li Ning in 1990. As one of the leading sports brand companies in China, it has well-established brand marketing, R&D, design, manufacturing, distribution and retail capabilities.
Li Ning Company is mainly engaged in professional and casual sports shoes, clothing, equipment and accessories of Li Ning brand. The Chinese brand Li Ning is a professional sports brand company founded in 1990 by Mr. Li Ning, the "Prince of Gymnastics", headquartered in Tongzhou District, Beijing. Li Ning has well-established brand marketing, R&D, design, manufacturing, distribution and sales capabilities, mainly dealing in professional and casual sports shoes, clothing, equipment and accessories under the Li Ning brand.
It has established a huge retail distribution network and a first-class chain management system in China, and has continuously improved its e-commerce status and built an e-commerce ecosystem. Li Ning Company was listed in Hong Kong in June 2004. With the brand slogan of "everything is possible", Li Ning is a professional sports brand that truly represents China, the first sports delegation to sponsor the Asian Games in China, the first Chinese sports brand to appear in the NBA in the United States, and the first Chinese sports brand to sponsor top foreign sports teams.
It marks a new stage in the development of China's sporting goods industry. Li Ning intends to become an internationally competitive sportswear brand. As a sporting goods company, Li Ning Company uses sports to stimulate people's desire and strength to make breakthroughs, and is committed to the creation of professional sporting goods, striving to make sports change life and pursue higher-level breakthroughs.
Adhering to the corporate philosophy of "Winning Dreams", "Honesty and Trustworthiness", "Our Culture", "Excellence", "Customer Orientation" and "Breakthrough", we strive to build Li into the world's leading sporting goods company.
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