How high and big is Apple s profit and market now?

The profit margin of Apple's products itself is relatively high, because the domestic mobile phone everyone sells that when they see that configuration, it also has money to make Apple's mobile phone, and the cost of Apple's mobile phone itself is not so high. However, it is more expensive to sell, even if it goes to tariffs and various payments to be paid in cross-border transactions, its profit margin is still maintained at more than 30%. <>

Because Apple has a default rule, that is, any of Apple's marketing product lines, if the gross profit margin is less than 40%, then this product line will be eliminated, because this product line is less than 40%, it is not necessary to continue to do this without making money. Therefore, Apple's profit margin is quite high among the world's mobile phone manufacturers, although the market share it occupies is not much different from other manufacturers, but it has a high profit margin for a single product. The cost of its own products can be evenly shared through quantity, because its system is its own, and the chip is also developed by itself, and it does not need to pay so many patent fees to others.

Apple's mobile phone can be said to be the mobile phone with the highest profit margin among all mobile phones in the world, because in terms of global shipments, Apple's mobile phone only accounts for 10% of global mobile phone shipments, but its net profit can reach about 40%. All the mobile phone manufacturers combined, he can make 40% of the money, and its shipments are less than 20%, so its profit margin is at least three times higher than that of other domestic manufacturers, and it can reach 30% or even higher than 10% on the battlefield. Because the competition of domestic mobile phones is very serious, cost-effective,The profit margin is very limited, but Apple's mobile phone is set so high if it doesn't do this, it doesn't matter if you don't buy it.

Even so, Apple's mobile phone is still very popular in the market, iphone thirteen in the fourth quarter of last year mobile phone shipments, ranked first on the list, even if the iphone13 lowest model is nearly 6000 yuan, but he is very popular, other domestic mobile phones may be cheap only less than 2000 yuan, the profit margin is not as good as other people's shipments. So no matter how people evaluate the brand in private, the business data of other brands is there.

The market share is relatively high, because Apple uses the iOS system, which will not have any content in the mobile phone when deleting applications, so it is liked by many consumers. The annual profit is about hundreds of millions of yuan.

It's about 60%, because it's very popular with people, and a lot of people are using it, and there's a lot of sales in China, so I think it's about 60%.

Now the profit is very high, and the market is very large, because there are many people who support this brand, and there are also many people who use this brand's products.

Apple's profit is not the largest now, but its share of the market is still very high, and there are still many people who buy Apple mobile phones.

Apple's mobile phone is more expensive, not because its cost is particularly high, but because it has a relatively large demand for profits, and it can be said that nearly 70% of the profits in the global mobile phone market are earned by Apple every yearApple's market share in China is not high, but its market share in the global market is quite high. <>

China is also a very important part of the mobile phone market, but Apple's mobile phone market share in China is about 20%, but in the domestic profit distribution, Apple can earn at least 50%. Because Apple's mobile phones are expensive, our domestic mobile phones may cost 1,500 yuan, so the net profit margin for selling 2,000 yuan is very limited, and it is really cheaper. But Apple's mobile phone may cost 3,000 yuan, it can be sold for 6,000 yuan, its net profit is at least about 40%, and its gross profit margin is about 50%.

For example, the recent explosion of iphone13, iphone13, its net profit is also 40%, because it has just begun to rush to the market, it is a new model, the pricing is relatively high, Apple has never worried that its mobile phone cannot be sold because of pricing problems. And the facts have proved that after so many years, although many people complain that Apple's mobile phones are not so good, but from the first quarter of 2012, the mobile phone sales list, iPhone13 ranked first,People don't worry about the problem of sales at all, the first is more expensive, and the profit margin is high. <>

Domestic manufacturers can not be compared with Apple, because Apple itself has a very large international market, even if our domestic market has been robbed of some by other manufacturers, but Apple still occupies about 20%, which is already a large market share, and the market share in Europe and the United States was once close to 80%, or even higher. So they are not worried about the problem of exclusion in our country, and the people's voice has been there for so many years, but the sales volume proves everything.

The reason why Apple mobile phones are expensive is because of the large profits; This is because some of the chips and processes of Apple's mobile phones can be produced in large quantities and belong to themselves, and the technology is very mature and will not consume too high costs.

Apple mobile phones are expensive, mainly because of the high cost; Because relatively speaking, the system of Apple's mobile phone is better in all aspects, and the running speed is also very fast, relatively speaking, the degree is relatively high.

I feel that the profit is particularly large, because if you buy it in the United States, it is not so high** enough to see that in fact, the Apple mobile phone ** is not expensive, the profit is very large, and the cost is also very low.

Mainly because the system has a relatively high performance, and it also has a relatively advanced configuration, so I think it is mainly due to the high cost, so it will be very expensive.

We have two assumptions about businesses. First, let's assume that our business competes in both the apple market (where the company is the seller) and the apple picker market (where the company is the buyer). Recall Chapter 14, where competitors are the recipients.

Since there are many other businesses that hire apples and apple pickers, a company has little impact on the amount it gets for selling apples and the wages it pays for hiring apple pickers. The enterprise accepts the ** and wages determined by market conditions. The only thing it has to decide is how many workers to hire and how many apples to hire.

Second, we assume that businesses are profit-maximizing. As a result, a business doesn't directly fater about the amount of workers it has and the amount of apples it produces. It only cares about profit, which is equal to the total proceeds from selling apples minus the total cost of producing them.

The company's apple supply and worker demand are driven by its primary goal of maximizing profits.

The production function and the marginal output of labor.

In order to make employment decisions, 2:

Businesses must consider how the number of workers affects output. In other words, it has to consider how the number of apple pickers will affect the amount of apples it can harvest and sell. Table 18-1 gives a numerical example.

In the first column is the number of workers. The second column is the amount of apples that workers harvest each week.

It's not exactly a technical issue. Now this kind of involution is purely a vicious involution. It's not something that can be solved with one chip, and even if Qualcomm takes a lead, it won't solve any problems.

You have to think about two things. How many people care about technical indicators when buying a mobile phone? A lot of people don't care about this stuff at all.

And secondly, it is. Domestic manufacturers have exaggerated their marketing skills in recent years, and have long overdrawn the influence of technical indicators. It's useless, because in the mouths of these manufacturers, Apple has been beaten for many years.

Therefore, as long as this marketing method does not change, domestic mobile phones will only become weaker and weaker.

。At present, Apple's mobile phone accounts for 95% of the profits of the global smartphone industry with its market share. It can be seen that the strong profitability of iPhone ensures that the number of orders from upstream equipment companies is maintained at a high level.

2.The iPhone product update cycle is short, and new technologies and processes have generated a large number of equipment update needs.

Apple's mobile phone has a market share of 70%, or even higher, because Apple's mobile phone is very durable, very easy to use, can meet our daily life, and can reduce harassing text messages.

Apple has the highest share in the mobile phone market, and everyone likes to buy this phone, not only out of vanity, but more importantly, because they feel that this phone is faster.

Why is iPhone more profitable than other phones?

In the past, Apple accounted for 100% of the profits, excerpted from the data information on a certain point:

The total profit of the global smartphone industry in a quarter: 9 billion US dollars, equivalent to 100 million yuan. In 2015, the global smartphone shipment was 100 million, which is a rare trillion-level market.

Although Apple's sales have declined, it is still overwhelming compared to other manufacturers. Apple once again validated the power-law distribution with a share of 91%.

Chinese manufacturers, especially Huawei and OV, have soared in shipments, but their bargaining power is not high. Huawei's single-quarter profit is 100 million yuan, and the profits of vivo and OPPO are close to Huawei's, both of which are 100 million yuan. If you look at vivo and OPPO as one, then this is the number one profit in China.

Fortunately, this is not only the case for Chinese manufacturers, but Samsung is also classified as "other". The whole industry is so hard, and manufacturers such as Xiaomi and Meizu can't make much money.

The hidden worries of Chinese manufacturers: the world's largest shipments, but the top few (including Huawei, OV, Xiaomi) have meager profits, and the latter (such as Gree, Hammer) have been losing money. Losing money and making money, and being crushed by apples, this business is not sustainable.

The analysis is as follows:

Jason Dedrick, a professor at Syracuse University in the United States who has written several research reports on Apple's chain, pointed out that China makes very little money on these products. Most of the value of high-end products is earned by processes at both ends, including brand owners, distributors, and retailers.

According to a new report by U.S. market research firm isuppli, chip** makers such as Samsung, Toshiba and Broadcom, which provide key components such as processors and flash memory chips, bear most of the cost of Apple's iPhone 4. More than 10 electronic chips account for two-thirds of the cost of a mobile phone, the report said.

For example, in the production of each iPhone 4, Apple pays Samsung $27 for flash memory and $27 for processors, and German chipmaker Infineon also receives dollars for supplying Apple with chips for ** and data transmission. Other electronic components cost less. The latest addition to the iPhone 4's gyroscope comes from STMicroelectronics, but it costs only dollars.

According to a report by isuppli, the total cost of a $600 iPhone 4 is only dollars.

As one of the most popular phones in the mainland market, the iPhone 4S does not yet have a date list for sale in the Chinese market. Countries and regions that will be listed from the 11th include Albania, Armenia, Bulgaria, El Salvador, Greece, Guatemala, Hong Kong, Malta, Montenegro, New Zealand, Panama, Poland, Portugal, Romania, and South Korea. However, the 4S** in some regions is undecided, including Hong Kong.

Apple's official reference price is $199 for the 16G version and $299 for the 32G version, which is in line with the current selling price of the previous generation iPhone 4. According to the previous pricing strategy of Apple products, the new product will replace the previous generation**, and the previous generation will be reduced in price. The current price of the iPhone 4 in Hong Kong is HK$4688, equivalent to 3834 yuan, which is also the lowest cost in the current parallel channel in Chinese mainland**.

According to the statistics of the official website, the average price of iPhone 4S parallel goods sold in the past week was 6408 yuan, referring to iPhone 4S in the United States, Canada and other regions**, parallel traders can get a profit of about 1500 yuan by selling 4S during this time, such profits are also the main reason why a large number of parallel traders are looking for channels to buy iPhone 4S in foreign markets.