What are the six major crimes of Mengniu Yili on the Internet?

The six counts of substandard product quality", "adding chemicals to milk", "lowering inspection standards", "squeezing dairy farmers", "deceiving consumers", and "putting the best products in Hong Kong and Singapore are not in China" are collectively known as the six major crimes!

The first is that the quality of the product is not up to standard, the second is that too many chemicals are added to the milk, the third is that the inspection standards are lowered, the fourth is the dairy farmer who presses it, the fifth is to deceive the consumer, and the sixth is that there is no milk taste.

The six major crimes include the addition of harmful substances to milk, milk product quality problems, providing false information to consumers, lax inspection standards, exploitation of dairy farmers and other employees, and suspicion of regional discrimination.

First, under the promotion of Mengniu, the name of fresh milk can no longer be used in the outer packaging, second, Mengniu Yili also added melamine, third, the melamine incident was used to reduce dairy products, fourth, the quality problems were exposed and comments were banned, fifth, Yili also had cross-provincial pursuits, and sixth, the president said that the best products would be put into the Hong Kong and Singapore markets.

Mengniu has long said that what is sold to Hong Kong is better than that of the mainland. Web Links.

Competitor relationships.

Yili is a joint stock of Inner Mongolia Yili Industrial Group, headquartered in Hohhot, Inner Mongolia Autonomous Region.

Mengniu is Mengniu Dairy.

Group) shares, headquartered in Shengle Economic Park, Hohhot City, Inner Mongolia Autonomous Region and Lingel County.

Mengniu is a leading dairy company in China, founded in August 1999, focusing on the development and production of dairy products suitable for the health of Chinese people, and is one of the top 10 dairy companies in the world. Since its establishment, Mengniu Dairy has formed a product matrix series with liquid milk, ice cream, milk powder cheese and other products.

Compared with Mengniu Yili, Mengniu is the industry leader.

As leading enterprises in the domestic dairy industry, Yili and Mengniu compete fiercely with each other. Yili's more successful marketing has helped Yili achieve its goal of surpassing Mengniu from lagging behind Mengniu, thus becoming the true king of dairy products in China. Mengniu and Yili are the two largest dairy producers in China, and their influence in the world's dairy industry is becoming more and more obvious.

In recent years, Mengniu and Yili's operating income has always been among the top 20 dairy companies in the world, and according to the plans of the two companies, Mengniu and Yili will further promote their development in China and the world market in the future. As can be seen from the ranking of Yili and Mengniu's operating income in the world's dairy enterprises, 2011 was a distraction for the two dairy companies.

Operating income

Before 2011, Mengniu's operating income was higher than Yili's, and after 2011, Yili's operating income was higher than Mengniu's. In recent years, the gap between Mengniu's operating income and Yili's operating income has gradually widened.

To analyze the changes in Mengniu's operating income and Yili's operating income, especially Mengniu's operating income, from higher than Yili's operating income to lower than Yili's operating income, as well as the gradual widening of the gap between the two companies' operating income, we can start from the perspective of the market share of the products of the two enterprises.

In China, more and more companies are becoming Tetra Pak customers. With the rapid development of Yili, Mengniu, Guangming, Want Want, Yinlu and other brands, Tetra Pak has attracted more and more attention as an integrated service provider of packaging equipment and materials to help them create good results. Products such as Tetra Fino, Tetra Brik and others are also seen by consumers as a guarantee of beverage safety and nutrition.

Since entering China in 1972, Tetra Pak has supplied thousands of bottling lines to local milk and beverage customers, and more than 30 years of experience and continuous investment have finally paid off.

People around the world consume 14 billion litres of water, milk, juice and other liquid foods every day. Over the years, Tetra Pak has been committed to ensuring that safe food is accessible everywhere, developing packaging that preserves the original taste and nutritional value of the product, so that large quantities of liquid food can be distributed to consumers in good condition. Tetra Pak offers a wide range of products, with no less than 12 packaging systems for pasteurized and aseptic products, which are basically divided into two categories: carton and plastic.

In the ambient carton business, Tetra Pak is a world leader. The products offered include Tetra Brik, Tetra Top, Tetra Fino, Tetra Revia, Tetra Brik, Tetra Prisa and Tetra Brik. At the same time, Tetra Pak's aseptic processing and distribution equipment are also very popular.

Today, there are countless products that can be packaged in Tetra Pak packages, such as ice cream, cottage cheese, anhydrous food, fruits, vegetables and pet food.

Niu Gensheng, the boss of Mengniu, used to be an employee of Yili Nuclear Potato, and now Mengniu and Yili are in competition.

The boss of Mengniu is called Niu Gensheng, who was a vice president of Yili before he resigned, and later Niu Gensheng chose to go it alone and founded the current Mengniu, and it took a short time to grow and become a well-known brand in China.

Mengniu is exported to Mongolia, Southeast Asia, Saipan, Hong Kong and Macao in the domestic market. In the past 7 years, they have created the world-renowned "Mengniu Speed" and "Mengniu Miracle".

Yili's development process can be said to be a historical microcosm of China's dairy industry from small to large and from weak to strong. From the "Hohshi Huimin District Cooperative Dairy Farm" composed of only 95 professional cattle raising households in the 50s of the last century, Zhehu has developed into a pivotal leading enterprise in China's dairy industry today, and Yili's legendary development history of more than 60 years has not only become a banner of China's dairy industry, but also created China's "liquid milk era".

Mengniu's boss used to be the vice president of Yili, but now it has become a competitor.

The boss of Mengniu Company is called Niu Gensheng, who used to be the vice president of Yili Company, and later "went to the sea" to work alone, and is now in competition with Yili Company in the industry.

Niu Gensheng served as vice president of production and operation of Inner Mongolia Yili Group in 1992;

At the end of 1998, he was dismissed from the position of vice president of production and operation by Inner Mongolia Yili Group;

In 1999, he founded Inner Mongolia Mengniu Dairy (Group) Co., Ltd. and served as chairman and president;

In August 2009, he resigned as chairman of Mengniu Group and became a full-time philanthropist.

Founded in August 1999 and headquartered in Shengle Economic Park, Hohhot City, Inner Mongolia Autonomous Region, Mengniu Dairy (Group) Co., Ltd. is a key leading enterprise in national agricultural industrialization and a leading enterprise in the dairy industry.

Mengniu is a leading dairy manufacturer in China, focusing on R&D and production of dairy products suitable for the health of Chinese people, and is one of the top 10 dairy companies in the world [4]. Since its establishment, Mengniu Dairy has formed a product matrix series with liquid milk, ice cream, milk powder cheese and other products, and has star products such as Trensu, Chunzhen, Youyi C, Future Star, Guanyi Milk, and yogurt, constantly innovating for consumers' happiness.

Inner Mongolia Yili Industrial Group Co., Ltd. (hereinafter referred to as Yili Group) has a large scale and a sound product line, ranking first in the Asian dairy industry.

1. The top 8 dairy companies in the world are China's dairy products that meet the standards of the Olympic Games and provide services for the 2008 Beijing Olympic Games; It is also a dairy enterprise in China that meets the standards of the World Expo and provides services for the 2010 Shanghai World Expo.

In 2017, Yili Group achieved a total operating income of 100 million yuan, setting the best result for Asian dairy enterprises, ranking first in the global dairy industry and ranking first in the Asian dairy industry for a second time.

Under the strategy of "global networking", Yili has achieved an international layout. As a leading enterprise in the industry, Yili Group has long been in the leading position in the market for many of its products, and its overall turnover is far ahead of the industry, and it is one of the top eight Asian dairy enterprises in the world.

The current chairman of Yili Group is Pan Gang.

The relationship between Mengniu and Yili is like KFC and McDonald's, and similar to Pepsi and Coca-Cola.

Mengniu Yili Background and Relationship:

Mengniu and Yili are the two giants of China's dairy industry, which can be said to occupy half of China's dairy product market. Most of the other dairy brands have geographical limitations, and there are obvious differences between the north and the south in terms of popularity, but Mengniu and Yili have a high reputation throughout the country, in addition to benefiting from advertising, there is also a large scale of enterprises and good product quality.

Brand History: Mengniu is much "younger" than Yili.

Inner Mongolia Yili Group was formally established in 1993, but its predecessor, Huimin Milk Factory, was born in 1956 and has a history of more than 50 years. Mengniu was founded in 1999, although it has only been more than 10 years, but since its establishment, the performance has been very remarkable, and it is definitely a rising star in China's dairy industry.

In terms of milk source: Mengniu and Yili are indistinguishable.

Yili Group has milk source bases such as Tianshan in Xinjiang, Hulunbuir in Inner Mongolia and Xilin Gol, all of which are distributed in the internationally recognized high-quality dairy cow breeding zone with medium temperate monsoon climate (40-47 degrees north latitude).

Mengniu has a number of large-scale modern pastures across the country, and the raw milk from these pastures accounts for two-thirds of Mengniu's milk source, and its core milk source base is also located in the "** grass zone" near 40 degrees north latitude. Recently, Mengniu Group's "Mengniu Alala" infant formula milk powder was officially renamed "Oushi Mengniu", according to the official website, the Golden Jiazhi series and the excellent series use "high-quality milk source in the core area of China's dairy capital", while the Platinum Jiazhi series uses "100% Nordic imported milk source", but there is no clear statement.

In 1978, Niu Gensheng joined the work. He started as a bottle washer in Yili Group, served as workshop director, factory director and other positions, and achieved the position of vice president of production and operation in Yili. Erie once remembered his splendor; Here, he has won the first prize of Hohhot Science and Technology Contribution to the City, the title of Hohhot Special Model Worker, and was selected as the "First Top Ten Young Entrepreneurs of Hohhot" and other honors.

In 1999, in view of the fact that Comrade Niu Gensheng, vice president of production and operation of the company, was no longer suitable for the position, the board of directors of the company decided to dismiss him. Niu Gensheng founded Mengniu Group in 1999, and as a rising star in the dairy industry, "Mengniu" has achieved rapid growth with excellent marketing methods. In 2002, its sales exceeded 2.1 billion yuan, and its ranking among the national dairy enterprises jumped from 1116th to 4th.

In 2003, with the help of the excellent marketing of "Shenwu Liftoff", "Mengniu" doubled its sales again to nearly 5 billion yuan. At present, Mengniu Group is preparing to go public in Hong Kong, and Niu Gensheng owns 10% of the shares of "Mengniu", making it its largest single shareholder. Niu Gensheng has been the sales director of Yili for a long time, and through his experience in Yili, he has actually mastered the largest sales network in the country.

Summary: Niu Gensheng came out of Yili.

I think the relationship between Mengniu and Yili is the relationship between peers and competitors. They are not at all. is a boss.

Niu Gensheng, the executive director of Mengniu, was originally the vice chairman of Yili, but Niu Gensheng stopped working in Yili and started anew.

A group of people who began to fight the country were divided into two, Zheng Junhuai and Niu Gensheng led a group of people, making the original Yili company become the current Yili and Mengniu! Basically, the original Yili executives all went to Mengniu! The current top management of Yili are all rising stars!

I also understand a little, in good conscience, I will take pure milk as an analogy with you, what do you mean by pure milk? Pure milk is the milk produced by sterilization and sterilization, I want to ask, why Mengniu is fragrant, this fragrance comes from **, only the addition of certain additives can be so mellow and heavy. Anyway, it's up to you how you choose.

Mengniu's boss, Niu Gensheng, was Yili's vice president for the last century.

At that time, Yili's boss Zheng Junhuai and Niu Gensheng were incompatible, and one mountain could not tolerate two tigers, and Niu Gensheng was forced to leave Yili.

It seems that in 2004, Mengniu was listed in Hong Kong. At that time, Yili caused Zheng Junhuai to be imprisoned because of the MBO scandal.

That's pretty much it. What happened next is clear to everyone.

Mengniu is doing a good job in market PR. But it shouldn't work anymore...

To put it the other way, it was many years after the existing Mengniu that there was Yili, and over the years, who has been making Mengniu's reputation Blessed people know that Mengniu's milk has always been the best and blessed.

It's a marketing ploy to make customers think they're competing, and the product is easier to sell, just like Zhou Yu playing Huang Gai.