A few questions about marketing, marketing questions?

1. The publicity catalog is also a form of marketing, each enterprise has its own VI system, in fact, if you look closely, it is not difficult to find that each product has different styles of publicity elements, mainly according to the marketing points defined by the characteristics of the product, and in different applications (such as advertising, single page, poster) The main elements inside are unified, just a change in size, so the catalog not only shows the marketing of the product, but also contains the VI of the brand.

Differences: Today's products are very homogeneous in terms of function, but merchants will not divide their products with other brand products.

Coupons: These are the ones you said you used to attract new customers and maintain old customers.

3. I think you have a problem, loyalty is based on both sides, you are not loyal to customers, and in turn you want customers to be loyal to you? Do you think you can talk about the past?

It can be judged from the use of the membership card: frequency of use; the amount spent; cumulative consumption, etc.

1. To meet the customer's "desire for new things", from a psychological point of view, customers often need to highlight their talents through the promotion of the merchant (simple problems are linked to the characteristics of the product).

2. Cultivate potential customer groups (interpersonal groups of original customers), and promote and increase visibility in disguised form while issuing exquisite or affordable membership cards.

3. While promoting new products and raising the first grade, it does not reduce the original consumption limit.

1.There is also the issue of cost.

2.There are also propaganda enterprises.

3.In addition, when the company encounters a crisis, we will continue to support it as always.

Over the past 20 years of reform and opening up, China's economic system has gradually transitioned from a planned economy to a market economy, and the market has gradually changed from a seller's market to a buyer's market. In the face of a buyer's market, a small number of people have turned pressure into motivation, reformed the system, innovated technology, and innovated products, and won the initiative in the fierce market competition, but many more have not changed their concepts, followed the old road, and failed to meet the needs of the market economy, and the abnormal phenomenon of "being better than three years and not surviving for five years" has emerged. There are many reasons for this.

Marketing is the main reason for this. Through many observations, I would like to talk about my own shallow views.

First, the current problems in marketing.

First, there is no change in the concept of marketing. In today's era when the planned economy is deeply rooted, some state-owned enterprises still pursue the traditional concept of production, product concept, and sales concept for the buyer's market, but in the current market economy period, due to the oversupply of commodities, the problem of "difficulty in doing business" has emerged in the buyer's market. There are also those who are caught off guard by the buyer's market and blindly sell products with the crowd, with the result that either there is a large backlog of product inventory, or a sharp increase in receivables, and difficulties in capital turnover, so that most of them fall into a state of suspension or semi-shutdown.

Second, the lack of high-level marketing management leads to the inability of other departments other than the marketing department to give full play to the marketing function. At present, the vast majority of senior managers pay more attention to marketing work, but this "attention" has obvious locality, uncertainty and non-process, not systematic, not comprehensive, not in place, resulting in the absence of senior management. The absence of top management poses a number of harms.

First of all, the marketing advantages of other departments are not fully utilized. Each department and individual has its own marketing function, but in the absence of top management, only the marketing department plays a role. In this case.

From the core of marketing, marketing is to meet customer needs, create customer value, and then achieve profitability and sustainable development, so marketing requires all business activities of enterprises to focus on customer needs. This involves the market feasibility analysis before product research and development, such as whether the product has market space, market segments, etc., many companies are patting their heads out first, and then thinking about sales; In addition, the positioning of products, many companies also think that their products are how they sell and boast, and they blindly position themselves without knowing the real thoughts of customers; Another example is product packaging, product pricing, product channels, after-sales service, etc.

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Hello, please wait, we are inquiring about you, about marketing questions, the answer is product sales.

Is marketing consumer-centric or competitor-centric? There is currently no consensus in the marketing community on this issue. However, it has attracted the interest and attention of more and more experts and scholars.

In the past various marketing treatises, almost without exception to meet the needs to define the marketing category, the world's marketing authority, the United States Northwestern University professor Philip Kotler in his classic work "Marketing Management" in the book "Marketing Management", the definition of marketing is expressed as"It is a social process in which individuals and collectives obtain what they need by creating and exchanging products and values with others. "And pointed out:"To put it simply, marketing management is demand management.

Most people will think that marketing is easier, because marketing does not require too much financial and human resources, as long as there is sufficient market research, product upgrading and iteration, and integrating consumer demand and social culture into product design and brand building, excellent enterprises can be born. Technology research and development not only requires a lot of capital, but also has to go through a long process of technology, productization, mass production and marketization, and each stage is full of uncertainties. You probably won't be able to wait for the day when the technology will translate into market results, and you'll fail because of lack of funding.

But back today, that expectation is the polar opposite. China's high-tech industry is thriving, with aircraft, satellites, rockets, aircraft carriers, semiconductors, the Internet of Things, artificial intelligence and other technologies leading the world, but there are no world-leading brands in the marketing-oriented consumer goods industry, and China's food, beverage, clothing, beauty and other markets have long been led by European and American brands.

So his answer is that C is correct.

Marketing mainly studies the basic theories and basic knowledge of management, economics and modern marketing, masters the qualitative and quantitative analysis methods of marketing, is familiar with China's marketing guidelines, policies and regulations and understands the conventions and rules of international marketing, and has the ability of marketing research and marketing, marketing planning and execution, public relations and negotiation.

I think there are many problems in marketing that are worth studying in depth, after all, the market is unpredictable, so many factors are uncontrollable, but risks can be avoided through human prediction.

One, the business is using a skimming pricing strategy. Second, the premise of deciding to adopt this pricing method is that this commodity is tight, and the elasticity of demand is several times or more than ten times higher than its value, such as some so-called special dishes, high-grade fruits and precious flowers. This snack has the functions of nourishing the skin and keeping the body slim.

Marketing, also known as marketing, marketing or marketing, MBA, EMBA and other classic business management courses include marketing as an important module for the management and education of managers. Marketing is the activity, process and system that brings economic value to customers, customers, partners and society as a whole in creating, communicating, disseminating and exchanging products. It mainly refers to the process of marketing personnel carrying out business activities and sales behaviors for the market.

Its characteristics are: 1. The first purpose of marketing is to create customers, obtain and maintain customers;

2. From a long-term perspective, we should consider how to effectively defeat competitors and be invincible

3. Pay attention to market research, collect and analyze a large amount of information.