What is the concept of marketing and what are the concepts of marketing

The concept is as follows: Marketing is also known as marketing, marketing, or marketing. It refers to the process of individuals or collectives trading the products or values they create to obtain what they need and achieve a win-win or multi-win situation.

It has two meanings, one is verb understanding, which refers to the specific activity or behavior of the enterprise, which is called marketing or marketing operation; The other is noun understanding, which refers to the discipline that studies the marketing activities or behaviors of enterprises, which is called marketing, marketing, or marketing.

The concept of marketing has two meanings:

1. Verb understanding, refers to the specific activities or behaviors of the enterprise, which is called marketing or market operation;

2. Noun comprehension refers to the discipline that studies the marketing activities or behaviors of enterprises, which is called marketing, marketing or marketing.

1. Marketing refers to the fact that enterprises discover or tap the needs of quasi-consumers and many businesses, and promote, disseminate and sell products from the overall construction and the creation of their own product forms, mainly to dig deep into the connotation of the product itself, to meet the needs of quasi-consumers and many businesses, so that consumers can deeply understand the process of purchasing the product.

2. Marketing is often the responsibility of a department in the enterprise organization, which actually has advantages and disadvantages. Advantage: It is convenient to concentrate the group of marketing training to specialize in marketing; The cons:

Marketing should not be confined to one department of the enterprise, but should be reflected in all the activities of the enterprise.

Data development: 1) Many people are accustomed to calling the marketing link corresponding to sales as planning, but planning is really a very broad concept, which is not as accurate as the word marketing-market. We produce what the market needs, this statement is absolutely true but not complete. The market is not a fixed and isolated thing, and there are infinite possibilities for demand.

Based on the market, it is true to reduce some blindness, but only with a market view, it is far from enough to do a good job in marketing in the real estate industry. Marketing definitely involves product production and cost control.

2) In the consumer goods industry, the technical research and development of products and the organization of production have been fully matured, and the relationship between marketing personnel and production links is relatively simple, which can basically be simplified to an internal order relationship. In most consumer goods industries, the production cycle is short, and production can be flexibly adjusted to meet the needs of the market at low or even zero cost. This is not the case in the real estate industry, compared to the ever-changing market demand, the production process of real estate is a dinosaur that is difficult to adjust the direction in time.

One or two bedrooms are mainly small units, and after half a year, the market changes and requires them to be changed to large units, at which time the construction drawings have entered the implementation stage or even been capped, and the high conversion cost is unimaginable in other industries.

3) On the one hand, marketers should accurately demand and minimize variables; On the other hand, it is necessary to know the production process well, and adjust the positioning and strategy according to market information in time before the key nodes; On the one hand, it is necessary to pursue higher sales as much as possible in similar products in the market**; On the other hand, it is necessary to have a full understanding of the cost composition and the market of the main expenses, and fully consider the cost changes brought about by choosing different product directions; There are also problems that are difficult to say will not be encountered, such as finding a relatively low-cost product modification feasibility plan after the wood has been completed. Therefore, real estate marketing is inseparable from production.

Merchandising or selling is just one part of the marketing process. The "marketing" of marketing refers to activities such as planning, organizing, coordinating, controlling, and making decisions, while "marketing" only refers to listing, offering, promotion, etc.

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I have a classmate who studied marketing, and one day I was very confused, and I wanted to ask her, I said, what are you doing in that major? Then she told me a story and said, "When I was young, we probably all had this experience, and we got a lollipop at the same time as other children, but what about the one you get, it's not the flavor you like, and you want to exchange it with someone else, and then you will observe whose hand has the lollipop that you like, and then what?" You need to analyze who among these people will prefer the taste of your hand?

Once you've identified the target, you need to convince the person to trade with you and finally achieve the goal," she said, and it was a simple marketing process, and it dawned on me after listening to it.

It feels like watching everyone need different things and taking what they need."

Marketing refers to the process by which a company discovers or discovers the needs of prospective consumers, so that consumers can understand the product and then purchase the product. Marketing is also known as marketing, marketing, or marketing. Classic business management courses such as MBA and EMBA all take marketing as an important module for management and education of managers.

Marketing is the activity, process and system that brings economic value to customers, customers, partners and society as a whole in creating, communicating, disseminating and exchanging products. It mainly refers to the process of marketing at the same time to carry out business activities and sales behaviors for the market, that is, the process of business sales to achieve transformation.

MarketingThe concept is the activities, processes and systems that bring value to customers, customers, partners, and society as a whole in creating, communicating, disseminating, and exchanging products. It mainly refers to the process of marketing personnel carrying out business activities and sales behaviors for the market. It is the business philosophy of the enterprise to promote customers to consume the products and services provided by the enterprise by providing them with products and services that can meet the needs of consumers, and then realize the business goals.

and strategic management activities.

The connotation of marketingMarketing is a kind of enterprise activity, which is a purposeful and conscious behavior of an enterprise. Meeting and guiding consumer needs is the starting point and center of marketing activities. Enterprises must be consumer-centric, consumer-oriented, and respond correctly to the changing needs of consumers in the face of the changing environment.

Segment and select the Japanese standard market, identify and develop products suitable for consumers, and develop corresponding sales mix strategies. The day of the company's marketing campaign is to achieve the desired goals of the business. Different enterprises have their business environment, development period, and product life cycle.

etc. will vary.

U.S. Marketing.

The Association's definition of marketing in 1985:

Marketing is the process of planning, and implementing ideas, goods, and services that are conceived, priced, and distributed, resulting in an exchange that meets individual and organizational goals.

Kotler Definition.

Philip Kotler.

The following definition emphasizes the value orientation of marketing:

Marketing is a social and managerial process in which individuals and collectives obtain what they need by creating products and values and freely exchanging them with others. The ultimate goal of marketing is to satisfy needs and desires.

Gronross Definition.

And Gronrose's definition emphasizes the purpose of marketing:

The so-called marketing is the process of business activities, including market research, aimed at meeting consumer needs and achieving corporate goals in a changing market environment.

A series of market-related business activities such as target market selection, product development, and product development.

Kairos Definition.

American scholar Keane Kellows divides various definitions of marketing into three categories:

a) Think of marketing as a theory that serves consumers.

2) Emphasize that marketing is an understanding of social phenomena.

c) Think of marketing as being through sales channels.

The process of linking production companies to the market. This is a reflection of the complexity of marketing.

Non-academic definitions:

Marketing is a process in which an organization carries out productive and profitable activities on the market;

Marketing is the art of creating and satisfying customers;

Marketing is to provide market products and services to the right consumers at the right time, in the right place, with the right information, communication and means;

Marketing is an activity that aims to meet the various needs and desires of human beings, and turns potential exchange into actual exchange through the market.