How can e commerce improve the effect and conversion of new products?

There are many ways for e-commerce to improve the effect conversion of new products, which are mainly classified as, first of all, for direct orders for goods, marketing goods through various ways to win money, so that the goods have at least one paying buyer, and the buyer conversion rate reaches the standard of strength and excellent products, for non-direct order goods, marketing goods through various methods, and let the goods have at least one inquiry, and the inquiry conversion rate reaches the standard of strength and excellent products, from the perspective of traffic, We can promote products through through through or Dingzhan and other advertising methods, and we can also increase the traffic of products through window or product keyword optimization in terms of search traffic, from the perspective of scene traffic, we should participate in industry activities, industry fan communication and related marketing on the detail page, etc., and then increase scene traffic through visitor marketing active inquiry** and other ways to improve the marketing effect of goods.

While conversion rate optimization must be an ongoing process, there is also a "silver bullet" that can increase conversion rates immediately once adopted.

1.Showcase products in virtual application scenarios.

As consumers become smarter, they no longer just want to simply browse, but also want to experience it at the same time. If a brand is determined to want to make a name for itself in the e-commerce space, it must find ways to engage its audience and provide them with a quality experience throughout the shopping journey, from the moment they enter the first place until they make the payment.

One proven way to engage the user experience is to change the old-fashioned way of displaying products on a Bose background to a lifestyle-oriented one. According to the type of industry to which the product belongs, set up a life application scenario for the product to bring a better visual experience to the viewer instead of just staying on a boring background. This helps to build a connection with the product and, more importantly, to make a purchase.

The fact that it can help retailers increase conversion rates has been proven time and time again, but there are still many businesses that can't hold on to this area to invest. Going a step further than simming a life scenario and showing a snapshot of a product, it can help stimulate the desire to buy, which is better than using it alone.

3.Change the color of the "Add to Cart" button.

Many e-commerce companies make the mistake of setting the color of the "Add to Cart" button on the product page to the main color. If yours also have this problem, change it right away. As a call-to-action button for all ****, it is very important to highlight it.

It was earlier pointed out that the future call-to-action button should be a large orange button. Don't be afraid to experiment more here, but don't forget that this is one of the key points to optimize your conversion rate.

If there is no other solution for the time being, make sure that this button does not mix with the other shades of the **, in other words, the "Add to cart" call-to-action button should be the most conspicuous color on the product page, which can be recognized at a glance.

4.Elaborate product copy.

Someone may have told you that e-commerce product copywriting is only for SEO purposes, so forget what he told you, because good product copywriting can really help sales, and it's important to be aware of this correctly. What do you think if you pick up some copy of your own product and find that the boring copy is full of spelling and grammar errors? And what does that mean for potential customers who don't know about your product?

Maybe their answer is simple, this product is not good at all!

5.Free shipping.

Have you noticed that your competitors have recently gone postage-free? Usually there is a very good reason behind this. From the perspective of many consumers, it seems that the merchant has subconsciously paid free shipping, and once they find out that they still need to pay additional shipping at checkout, they are likely to abandon the purchase.

E-commerce refers to the electronicization of all transaction processes, that is, the use of the Internet to realize the electronicization of all business processes.

E-commerce** provides customers with e-commerce services and resources, and provides network marketing services for small and medium-sized enterprises. With the development of science and technology, e-commerce has gradually developed to intelligent, standardized, popular, regionalized and internationalized, and the development of cross-border e-commerce has been strongly supported in recent years. At present, there are also social e-commerce profit models, which are mainly sales and channel profits, membership fee systems, and building platform ecosystem profits.

Now is the era of e-commerce, e-commerce is a good choice, and there is a lot of room for salary. You can go to Xinhua to find out.

E-commerce majors are as popular as ever, and you have to learn your professional knowledge well. For example, photography, copywriting, PS retouching, and now self-use is also very important. You can combine it with the current popular social networks such as Douyin to learn how to work.

There is also your future positioning, if it is **operation, you also have to study the application of **, such as opening a small store by yourself. Or with the help of community effects, you can also rehearse in advance. In addition to this, you can also learn some other practical software to broaden your interests and abilities.

Plan for high-quality content.

Is good-looking, lively, and interesting content popular or something that is embarrassing, rigid, and boring has a high click-through rate? Can you stand seeing the same content every day, or are you interested in exclusive pieces that have been crafted with care? Any high-quality content needs to be carefully planned, not messed around.

Some content users like it, and some content users don't pay for it, what is the reason, is it because of your perfunctory content? In addition to analyzing the data, it is also necessary to carefully summarize the information behind the data.

Do what the user wants.

Users do what they need, and this is a direction that all operators will not deviate from. "The customer is God. "This is the service tenet that everyone knows.

To do content operation, we must be user-based, do what users want to know and are interested in, and the direction of the content subject is closely related to the needs and tastes of specific users, and accurately push, in order to improve the conversion effect of users.

For example, if a customer is very anxious to decorate the house, eager to have a short and efficient renovation period, and ensure the quality, and No. 1 Home happens to push the advertisement of "XX days to complete the decoration, the construction period is short and high-quality", will you be interested in clicking on it? I believe that the click-through rate will not be very low.

Explore influencer marketing models.

The Internet celebrity marketing model has become one of the indispensable marketing models in major business circles, entertainment circles and even corporate circles. Its appeal to fans really can't be ignored. Since the influencer marketing model is so popular and powerful, you might as well create your own influencer image and use influencer-style content to promote brand value and products and services.

1. What are the differences between content e-commerce and traditional e-commerce? Does traditional e-commerce have to be transformed?

1. The fundamental elements of traditional e-commerce:

1) Provide a supply chain disposal plan.

2) Generate buying and selling after discounting**.

3) Users pay attention to product functions and price benefits: there are many mature third-party platform risks: the traffic cost of traditional e-commerce platforms is becoming more and more expensive, which is unacceptable to most enterprises.

2. The fundamental elements of content e-commerce (in addition to the elements of traditional e-commerce):

1) The team that provides the content disposition plan on demand.

2) Changes in the environment of consumption scenarios, content e-commerce through interesting and interesting content generation and purchase 3) Changes in product appeals, from good function, low price to product personalization, creator attitude and other factors: 1) Reduce channel cost, content has become a good entry point 2) Arouse user demand.

3) Build trust.

4) Increase user stickiness.