How brick and mortar stores can increase the conversion rate of members

1) Effectively manage members and improve member conversion rate.

It's a much-talked about issue about how to increase affiliate conversions, but it's not fully understood. Traditional member management, relying on paper to record member information, is often easy to cause the loss of member information, and the management efficiency is greatly reduced. The efficiency of member registration is slow, if you want to become a member, you must go to the store to queue up to submit information, two minutes for one person, ten members will need 20 minutes, if there is a platform for member registration, 10 members register at the same time, the time is greatly shortened, it only takes 2 minutes, the work efficiency is obviously improved rapidly, and the trouble of queuing members is also saved.

2) Rapid communication of product and service information to improve the conversion rate of members.

Providing a wealth of product information can go a long way in increasing the conversion rate of online store customers. For store products, the more detailed the introduction of the product's features, the clearer the product display, and the higher the user's interest.

Membership Management. 3) Accurate transmission of information to improve the conversion rate of members.

Members like to pay attention to the goods, if in a certain period of time, the product is **, the member is informed, it will increase the order rate of members. The member management system uses member data analysis to plan activities, and uses the system platform to deliver the best to members in the form of text messages, so as to improve the conversion rate of members.

4) Improve the conversion rate of members by guiding old customers to make referrals.

Using online marketing to guide old customers to make referrals has advantages over traditional marketing methods. Under normal circumstances, for customers who have made a transaction, they can promote old customers to consume again through points, discounts, gifts, etc.; At the same time, for new customers introduced by old customers, in addition to new customers can get more preferential **, old customers will also get points or gifts and other forms of returns.

It seems that the word conversion rate is no longer something that should be considered online, but offline consent needs to be considered.

The physical store must be the decoration of the store, the professional quality and service of the salesperson, and the product advantages of the store.

The methods to improve the conversion rate of the store are: mining the characteristics of the store, the diversification of products, the layout of the store page, reasonable marketing methods, **.

1. Dig into the characteristics of the store

The overall decoration style of the store, whether it is a physical store or an online store, a good store decoration is an important factor that affects customers entering the store. In the case of homogenization of the store, the decoration of the store from the customer's point of view can leave the deepest impression. So as to increase the number of repeat customers or collections, and pave the way for the future.

2. Product diversification

The diversity of products to meet the needs of different types of customers, for example, different styles, styles, colors, sizes, will be one of the factors affecting the purchase of customers.

3. The layout of the store page

You must know that online stores are different from offline stores, and you can see and touch the products with your own eyes. Online stores can only perceive goods in the best way. Then how to display the characteristics and selling points of the product in the store page is particularly important.

Also take ** as an example, we can show the details of the big picture after the description of the product, and put the relevant materials, size drawings, specific information of purchase, etc. on the page.

4. Reasonable marketing methods

Looking around the current online stores, there are almost no ones who don't do **, but the implementation of **means actually has skills, and for the means of attracting new customers, it is probably **. For the setting of store coupons, merchants need to be careful about the settings. Explain the amount and conditions of use clearly to avoid losing money.

And there is another kind of product coupons, which are only for single products, and cannot be accumulated for multiple products. Another is fission coupons, where customers can get a certain amount of coupons by sharing, which can also bring traffic to the store.

5、**

In the process of customers purchasing goods, ** must also be the main condition for reference. If the product is taking the low-end route, then it must be set relatively low.

And when the goods are high-end routes, then the best and quality must be in line. However, the vast majority of customers hope to buy high-quality goods with a relatively low ** in their hearts, which is what we call the most cost-effective.

If you want to improve the conversion rate, the cooperation between the through train and other aspects is very important, the through train is responsible for bringing in the traffic, and the next cooperation is to optimize the store and convert the traffic attracted, and the main thing that the store needs to cooperate with is the detail page and evaluation.

1.Main image and detail design.

I think the main picture and details are old topics, as long as the product is sold online, I believe everyone knows this, whether the main picture and details can move people's hearts, whether the selling point is prominent or not, whether it captures the needs of consumers is very important. If it is a clothing product, try to have models, display products from multiple angles, as well as some clothing sizes, materials, etc., and make more detailed drawings to increase consumers' trust.

Of course, our selling point must be real, don't do some strange pictures for the click-through rate, after such a ** comes out, the click-through rate is high, but the conversion rate is low, ** to traffic not only look at your click-through rate, conversion rate is also a very important reference element. Therefore, it is necessary to combine the selling points of the product to do it, and suddenly show the different parts of yourself and your peers, and show your competitive advantages generously, which will not only increase our click-through rate, but also help the conversion rate to a certain extent.

The creative map, and the keyword is the same, are the most direct contact with consumers, the buyer after searching for the keyword, directly in front of him is the creative map, therefore** must be combined with the selling point of the product to create, do not set casually, so that the click-through rate will be very low.

2.Evaluate Dongdan matching, ask everyone and other sections.

Basically, the first thing every new buyer will look at is not the details but the evaluation, so once there are too many bad reviews in the review, or the bad reviews are not handled well, the product will have a high jump rate.

If it is a problem with the product, then you must actively contact the buyer, and then give the buyer a satisfactory answer, for the particularly difficult and unhandleable, then objectively take the initiative to reply to the bad review, state the objective facts, let other buyers understand the cause and effect of the matter, do not escape, and do not have a fluke mentality, because now you can directly see how many bad reviews, if it is a problem with the express, then you have to communicate more with the courier, if it doesn't work, just change to another courier company.

In addition, a good customer service is definitely a must for you to improve the conversion rate, a good customer service must have enthusiasm and patience, and the speed must be timely, coupled with the matching emoji, people feel that this customer service is not a rigid customer service, the chat process is very pleasant, and it is easy to promote the order.

Answer: What to do as an experiential marketing implementation goal?

1.Identify target customers, know customers, 2Provide an experience to the target customer, 3Determine the specific parameters of the experience, 4Let the target object experience it, 5Conduct evaluation and control.

Personal summary analysis:

As the specific work of experience marketing, on the one hand, consider the customer's awareness and satisfaction, on the other hand, consider the evaluation of the comprehensive service of the target customer, and then make the term and degree of product utility be recognized and praised to a certain extent, so that the quality and guarantee of the product can be improved by the comprehensive quality service, and the comprehensive benefit of the quality management service, so as to achieve the standard management, process, system and service.

Thank you! Answer: What are the marketing methods in the sales process?

First of all, in the object of marketing, it is divided into: "connection, description, diagnosis, analysis". On the carrier of marketing, it is divided into:

Markets, Product Channels, Customers". Because of the practical experience of marketing theoretical research, it is the supply principle of the market to analyze and judge the material demand and interests of marketing to the market as much as possible, and the relationship between the supply and demand of the market economy and the demand of consumers for products.

Secondly, in the marketing process, to the marketing management personnel decision-making level and research suitable for the development path of product market research, for the purpose of new product market promotion, relative to the product level, type, style, specifications for the new product on the market trend of the fashion mainstream market, in combination with the product differentiation of the product process, technical level and new packaging to improve the market product program, to extend the new product market strategy with the product brand, to enhance the market share and market share of the product brand.

Again, in the marketing process, with the demand family of products and market trends combined with the various types and needs of customers, customized personalized products and services for customers, with diversified sales channels of market products, for customers to create the first choice of reliable cooperative brands, to reach a strategic partnership partnership, with excellent products of the market reputation to win the market reputation and recognition of the group effect.

Finally, in the marketing process, with the market-oriented positioning of the product, in order to optimize the demand differentiation of the product, operation and configuration, in order to carry out the commitment to the functional value of the market product and after-sales service, to make the benefits of the transformation of market orders, to wholeheartedly provide customers with transfer of added value and value-added services, to give priority to the pursuit of zero churn rate of customers. Thank you!

The image design is good! I'm going to promote the propaganda or something! Persistence + hard work + method are waiting for success! To design, ha, my specialty! Help you with this best image design oh!!

The key is how your product is, and I also own a store, so we can talk about it together.

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