Is e commerce live broadcast promotion really as good as others say?

Weizan Live] e-commerce live broadcast service provider, integrating marketing, drainage, and sales, helping merchants to quickly start broadcasting, efficient realization, embedding, accelerating purchase decisions, red envelopes, grouping, seckill and other functions detonate the live broadcast atmosphere, small program ** ordering, traffic precipitation without outflow, to create an exclusive private domain traffic pool.

Live streaming + e-commerce is not suitable for every category, if you are doing FMCG products and the unit price is not too high, these are still easier to do; If it's a steel demand, buy it once for two or three years, or don't do it, and it's a live broadcast, what kind of anchor do you choose, the big-name star must have a very good effect, if it's not a well-known anchor, to be honest, it's hard to have a conversion if it doesn't work in a live broadcast.

1.Bring the goods. Celebrity Internet celebrities directly sell goods through live broadcast promotion, which can extend the value of fans and reflect the influence and ability of celebrity Internet celebrities to bring goods.

For example, there was a ** live broadcast promotion done by the famous host Li Jing in the outer circle before, and the sales volume of the promoted store was as high as 21w+ on the same day.

2.Brand promotion: Brands can take advantage of the effect of Internet celebrity fans to obtain massive**.

3.Diversion. Transfer Internet celebrity fans and attract traffic to business through live broadcast promotion.

shops. For example, the ** live broadcast promotion in cooperation with Li Jing in the outer circle of the city, the number of times the content guided the store was 123w on the 7th.

E-commerce live broadcast ushered in the outlet, and it turned out that there were so many benefits.

Under the influence of the epidemic, a live broadcast can easily bring millions, tens of millions, or even hundreds of millions of billions of sales, and live broadcast has become a necessary choice for enterprises to increase sales. The platform gets traffic, the anchor gets benefits, the brand sells the goods, the consumers get the profits, and the win-win situation seems to be "everything is fine". However, the high anchor pit fees and commission commissions are overwhelming for small and medium-sized enterprises.

At a time when live streaming is booming, a new concept of "private domain live streaming" is quietly emerging.

E-commerce live broadcast is a live broadcast that is specially made by gathering the private domain traffic accumulated by enterprises. So what are the advantages of e-commerce live streaming?

Lower cost. With the explosion of live broadcasting, the pit fees of each anchor have risen, and the pit fees of the head anchors have started from hundreds of thousands, even if the pit fees of small anchors are not low, and the effect is difficult to guarantee, not counting commissions and platform sharing. Comparatively, the cost of private domain live streaming is lower.

The audience is more precise.

Private domain live streaming** is the brand's own private domain traffic, which is usually the brand's loyal customers, old customers who have purchased or potential customers introduced by old customers, helping enterprises effectively improve conversion rates.

Fan precipitation. When companies do public domain live broadcasts, most of the fans are precipitated on the platform, but these platforms are not decentralized and cannot directly connect with fans, so whether it is doing live broadcasts or posting content, they may face the situation that there are fans and no traffic.

The key to private domain live streaming is to precipitate users into real private domain fans.

Data review. After the live broadcast of the short ** or e-commerce platform, what data can be precipitated by the enterprise depends on the platform, and the data information enterprise cannot control it, and even the permission is required to see more data information. Through private domain live streaming, enterprises can realize the precipitation of private domain data through a third party, which can not only better conduct data review in the later stage, but also better integrate with business data.

With the gradual saturation of Internet traffic, private domain traffic has become one of the main paths for enterprises to refine their operations, and private domain live streaming has linked brands to online and offline integration, bringing long-term communication and interaction between enterprises and users. As the mainstream form of live broadcast in the "post-era" that conforms to the trend of the industry and the times, players who have laid out in advance and formed a complete paradigm will take the lead. In the second half, those brands that already have a private domain traffic base will definitely join the battlefield more intensively.

Based on the live broadcast marketing needs of e-commerce, Nuoyun focuses on private domain live broadcast and marketing fission, provides brands with professional live broadcast teams and operation planning services, focuses on every link of the live broadcast marketing process, and creates a set of full-process, one-stop e-commerce live broadcast solutions.

Let's share some dry goods from e-commerce anchors.

1. Mentality. Why is mindset in the first place? Because, in everything you do, attitude is the most important.

As an e-commerce anchor, the stability of the mentality is slowly accumulated. The anchor itself is a chore, and when you first enter the anchor industry, you will inevitably go through the stages of learning, running-in, maturity, and precipitation. While the new anchor is in the state of mind, he should also analyze rationally, don't envy others, whether it is a gift reward or a product order, what you see is the result of people's preparations and efforts.

2. Commodities. In addition to finding products that are suitable for spreading and suitable for your own live broadcast, there are other factors, such as: whether free shipping, when to ship, etc.

3. Hardware. The standard configuration is mobile phone + network. One level higher is the phone holder, sound card, microphone, etc.

Fourth, packaging. Room setting.

Whether you are an entertainment anchor or an e-commerce anchor, a good broadcast environment is bound to be a plus. This is talking about indoor live broadcasting, and the layout of the room can be based on the attributes of the product. For example, the products are more commercial and cute, and our environmental layout should also be simple and cute.

Of course, it can also be arranged according to personal emotions.

Makeup. Personal advice, no matter what you sell, as long as you appear on the camera, simply draw some light makeup, not only to give yourself confidence, but also to respect the user.

Clothing. If you're selling clothes, that's fine, you wear versatile, so it's easy to try on and demonstrate to users; If you are not selling clothes, then you have a large range of clothing choices, combined with your own temperament, pleasing to the eye to give users a sense of substitution.

Live cover. If the platform has requirements or the brokerage company has requirements, it must be strictly in accordance with the regulations, then follow the regulations. If there are no relevant requirements, the setting of the live broadcast cover is very important, it is used to give the user the first impression, and the user browses the live cover and products of each anchor to choose before entering the live broadcast room.

There are 2 points in the setting of the cover, one is the live broadcast theme design cover, and the other is attractive**To make the cover,**It must be pure green and not exposed.

5. Publicity and promotion.

There are many ways to acquire customers, and only premeditated publicity can get user traffic and monetize.

Now the popularity of live streaming has made more and more anchors enter the ranks of live streaming with goods, and Youzan has also opened live broadcast permissions recently, and merchants have authorized the opening of "Love Shopping Live Broadcast" in Youzan's background to create live content, associate product marketing activities, share live broadcast applets, and then sell while broadcasting. All subsequent orders, data, customers, and activities can be managed in the background of Youzanwei**, which is very convenient. This store opening tool is the beginning of specialization and platformization, and its advantages are very big advantages over merchants who have used other tools to open stores before.

When the anchor sells goods, he can't focus on the explanation of the product, but also communicate effectively with the audience in the live broadcast room, in addition to asking them to ask questions about the product, but also to further get closer to the fans, so that these fans become the main conversion object of your monetization.

In the future, in the era of big data, user data must be the core competitiveness of an enterprise's assets. But as an enterprise, how to better manage our own users, how to make our users have a closer relationship and loyalty with us, is what every enterprise needs to do and insist on for a long time. Want to know more about Guangzhou Erma MCN agency,

1. Better reflect the realism of the product and facilitate real-time interaction with users.

2. Enhance product visibility and expand external effects.

3. Convenient, concise, intuitive, etc.

4. The live broadcast rhythm is compact to enhance user needs.

5. The investment is relatively small, but the prospects are broad.

Live broadcast promotion has become the standard configuration of e-commerce, such as the live broadcast promotion that has repeatedly set **sales records**, everyone must have heard of it. How to do a good job in live broadcast promotion of e-commerce is actually to use the live broadcast of the platform to promote and sell goods. It is recommended to do the corresponding live broadcast promotion according to the style of their own products, such as maternal and infant categories, in addition to their own audiences, they also need to cooperate with some related maternal and infant platforms to attract traffic, so as to expand the effect of live broadcast promotion.

Secondly, in the live broadcast promotion, it is recommended to do a good job in three aspects:

1.drainage, through the Restoration, Weibo, community and other channels to make the promotion of live programs;

2.Interaction, users must do a good job of interaction during live broadcast, and a good interaction method can increase the user's adhesion and desire to buy;

3.Conversion, when doing live promotion, you should guide users to buy in the store and follow you, and for the fans who buy, you need to continue to promote them to help you promote and make additional purchases.

The specific definition of the second type of e-commerce refers to the merchants who rely on high-quality advertising traffic to sell single products on mobile information flow platforms such as Toutiao, Guangdiantong, and Kuaishou, and the transaction forms are mainly free shipping and cash on delivery.

The key to the second type of e-commerce is product selection, delivery, and logistics. Therefore, for individuals or small businesses, it is necessary to understand the heart of Jiawei, 894 in the middle, 984 in the middle, and 622 in the middle.

You can use the fan assistant to quickly help the live broadcast to do likes, ** people, clicks, and so on.

Spend money on promotion, drainage.

For e-commerce, live broadcast must have a lot of people, it is still very high, and it is very popular.

Live streaming is a means of propaganda to market yourself, and online live streaming is so proliferated.

Live streaming means higher sales and higher popularity for e-commerce.

I think it's just a different way to make money, and it doesn't make any sense.

Live streaming can attract a lot of people**, with customers from all over the country.

The two complement each other and rely on each other to drive e-commerce sales through live streaming.

It means that the platform and development space of e-commerce will become more powerful.

Because live broadcast can attract a lot of people, it will lead to the emergence of many e-commerce companies, and the goods sold will be very large.

Of course, it's to promote themselves, isn't it, a good gimmick.