How to improve the conversion of the second type of e commerce? How to do a good job in the second t

The conversion rate of the second type of e-commerce is too low, what do we do?

1. Product selection is to choose the right direction: the second type of e-commerce has very high requirements for product selection, and it can almost be said that the selection determines success or failure, and the most critical thing to select products is to see more, learn more, and compare more. First of all, we must look at what is the best selling of the current second-class e-commerce, analyze why this single product sells well, and then match the single product with explosive potential according to the resources in your hands.

2. Information flow advertising: After selecting a good product, advertisers should analyze the core selling points of each product, analyze the audience, select a suitable information flow platform, and maximize the value of advertising is the right choice.

3. Because of the huge cost of advertising and fierce competition, advertisers must not blindly choose in terms of information flow advertising. With the help of the e-commerce intelligence tool dataeye-edx, you can compare more information such as sales, **, delivery channels, stores, creative copywriting, etc., to determine the angle and selling point of creating explosive products.

Doing a good job in the second type of e-commerce is roughly divided into three parts: 1In my opinion, the selection of products should be the first step and the most important step in doing second-class e-commerce.

If the selection is not good, it will not only consume funds, but it will also be difficult to become a popular product when it is launched. First of all, it is necessary to choose a data platform with a large amount of data and accurate and fast updates to analyze the popular products of the season. For example, the [multi-party cloud] I have been using recently, you can clearly see the hot products of today or in recent days in the product sales ranking column, and they almost all meet these two characteristics, functional rigid needs, seasonality.

And if you browse the product sales ranking, you will find that most of the products with high sales belong to clothing, underwear and household daily necessities, and this kind of products are more likely to become explosives. There are a lot of platforms for getting goods, 1688 or there are likes**, or the manufacturer can send it on behalf of you.

One of the choices of the first is a product that is more suitable for oneself, and the other is that Datongqi has a high flow rate and a high degree. At present, the most popular ones are Douyin, Toutiao, Guangdiantong, etc., because the daily activity of these platforms is very high, and the products will sell better. However, the distribution of crowd rotation on different platforms is also different, for example, the 20-35-year-old crowd is higher on Douyin, and the 30-45-year-old crowd is higher on Toutiao.

Selectively target based on your products. The more troublesome thing is to start opening an account at the beginning, the requirements of different platforms are different, and the requirements for launching different products are also different.

3.The biggest difference between the second type of e-commerce and the first type of e-commerce is that it is cash on delivery, so it is necessary to choose a suitable express service, a good service can improve the sign-off rate, and it is generally recommended to SF and JD.com.

The second-class e-commerce refers to the independent products outside the well-known e-commerce platforms, which are promoted and orders generated through all channels that can be drained.

The second type of e-commerce, also known as information flow e-commerce, is mainly used to promote a single product through a high-traffic platform to create demand for groups that have no shopping needs, and then users place orders directly through the landing page, logistics and distribution and then cash on delivery. The word "information stream" usually appears in conjunction with advertisements and is generally the most common encounter of people who do promotion.

I have seen hand destruction on many platforms, such as the most popular Douyin, Kuaishou and other short-** stupid platforms, as well as self-** platforms such as Toutiao. They all possess a characteristic, that is, huge traffic, and with traffic, the advertising effect will be better. The second type of e-commerce also relies on these traffic platforms, but with the addition of e-commerce elements.

At the end of 2015, it was transferred to the Internet, and the business covered more than 30 trading categories such as mobile phones, 3C digital, books, clothing, shoes and hats, maternal and child products, furniture and household appliances. In May 2020, Zhuan Zhuan merged with the second-hand mobile phone B2C platform Zhaoliangji, which was also launched at the end of 2015. After the merger, the new Zhuan Zhuan Group includes three major platforms: Zhuan Zhuan, Zhaoliangji and Cargo Picker.