Help make a promotion plan for mid to high end wines!

You can find a relevant advertising planning company to make a plan.

The most effective ways to promote liquor are as follows:

1. Shape the story of wine culture. A good brand can't do without a good story, especially a liquor brand. When promoting, people need to be able to see and think clearly, even people who don't drink alcohol can say a thing or two, so that people can resonate with people, make people remember, and make people have the desire to consume.

2. Do a good job in consumer service. Selling wine is to do service, and some people think that as long as the wine is good, it is enough to plan the money in the middle of each ** business link. Actually, if you think about why consumers buy your wine instead of someone else's, it may be because your service is better.

The essence of marketing is to constantly tap consumer needs and meet consumer needs, from Jiang Xiaobai's point of view, he uses heartfelt copywriting, and a bottle can also be customized to meet the spiritual and material needs of consumers.

3. Iteration. If you don't sell wine, this is the voice of many wine sellers in the industry, which also shows the importance of wine. Hotels or individual consumers, for different groups of people, design different programs, gifts and material selection.

4. Advertising and promotion. Any product needs to be advertised, let alone an unknown liquor. Some people may say, my old brand has done advertising before, is it not necessary to do it now, you think about it, as long as a star who is popular all over the country does not show up for three months, he will soon be forgotten, so you see a lot of celebrities, and every once in a while they will make some scandals to keep themselves hot.

5. Continue to promote. If you just want to make a quick buck, people who don't have the patience to fight a protracted war are better not to do liquor, it is common to do liquor for two or three years without making money, and there are many people who are still losing money in three or five years.

Hello, there are three most effective ways to promote liquor. 1. The customer is equivalent to an intermediary, acting as a bridge between the commodity and the consumer, and earning a certain commission by sharing the goods. In addition, the consumers faced by ** customers are more consumers who have direct consumption needs for liquor, and can push the liquor they think is good or push the liquor to consumers in demand to improve the conversion rate.

2. Zhihu platformThe Zhihu platform focuses on content marketing, which is in line with the current form of promotion. In addition, the Zhihu platform has a high degree of credibility, a large number of users, and most of them are high-income consumers from developed cities, which can support the high consumption of the liquor industry. In addition, people drink most of the time, not to get drunk, but to vent their emotions.

In the liquor industry, Jiang Xiaobai's every sentence of copywriting speaks the voice of the drinker and expresses the deepest emotions hidden in the heart of the drinker, which shows that a high-quality copywriter can stir up the "thousand waves" of the market. 3. According to the data, the live broadcast accounts for 3% of the traffic clicks within the app, and the sales of goods are driven by the anchor's recommendation, and the e-commerce live broadcast of de-branding and de-platform is becoming more and more obvious. The most important thing is that through live broadcast, it can shorten the distance with users, dig out users' demand for liquor from face-to-face communication, and quickly promote consumption.

Liquor marketing dry goods: liquor sales skills, the transaction is so simple!

With the improvement of people's living standards, people pay more attention to nutrition and science in terms of diet, and pay more attention to taste and personality. Today, when consumption is gradually becoming rationalized, liquor has been continuously improved in terms of culture, from hero culture to lonely culture, from hospitality to gifts, from blessing culture to luck culture, and has become one of the leading products for weddings and funerals, festivals, friends gatherings, and visiting relatives and friends.

The sale of liquor is not only about skills, but also about how to say it, which is the so-called words, sometimes even if you don't know how to be skilled, as long as you say it well, customers will buy it. Therefore, it is also important to understand what to say in the liquor sales process.

1. Greet customers. By greeting and talking to customers, you can create a rapport that facilitates further communication with customers.

Liquor. 3. Recommended products. Through talking and observing customers, find out the products that are suitable for customers, explain to customers how the product is beneficial to customers and whether the products meet their needs, try the product to customers or demonstrate the product to customers, introduce the characteristics and benefits of the product to them, emphasize the benefits and effects of the product, and repeatedly emphasize or affirmatively confirm the areas that are interesting or do not understand.

Fourth, joint sales. By introducing relevant products to meet the needs of customers in other aspects. This is a good time to sell together and get twice the result with half the effort.

Liquor. 5. Farewell customers. If the customer does not make a purchase, he can be given the corresponding service card and promotional brochure so that the customer can contact him when he wants to buy again.

In short, sales is based on wisdom, is the need for language skills, speaking should be a good grasp of proportion, not only to moderately stand in the position of customers, the position of the enterprise to figure out from multiple angles, but also to make customers feel that we are professional and reliable.

You can find a local liquor distributor and use them to make a reasonable promotion.

Hello, I am glad to answer for you: the most effective promotion method of liquor is: 1. Choose the time to promote new products on the market.

If it can be listed before the arrival of the peak season, the three forces of seasonal promotion, personnel promotion and policy promotion will be vigorously made at the same time, and the promotion of new liquor will be much faster. 2. Explosive distribution. Explosive distribution can not only catch the opponent off guard, quickly occupy the market before the opponent has introduced corresponding measures, but also enhance the confidence of dealers and consumers at all levels through high-density market coverage.

At the same time, it is still the best terminal advertising to get the liquor shop everywhere.