I want to be an e commerce master and ask for advice

At the same time, the marketing customer acquisition is accurate, mainly through keywords to target customers in demand; Through regional and time period filtering, lock in the customers needed by merchants. When you cooperate with customers, customers who need your products to search for your products and services, your company can be given priority to show in front of netizens, and netizens in need will visit your company to understand your company's products and background, and further contact and communicate with your company to reach cooperation.

1: Choose a few good operation platforms recommended to register: Alibaba, Made in China, China**Merchant, Self-Service**.

2: The foundation of e-commerce is network maintenance and management, you know.

3: Based on my experience in making forklift equipment accessories, e-commerce will be effective after at least half a year.

4: Recommend some e-commerce platforms to you, I hope it will help you.

Ranked by popularity: Alibaba Global Sources Tradekey Made in China DHgate This is the ranking of international B2B.

Ranked by performance: whether it's B2B or whatever. In fact, the first three are similar, but they focus too much on popularity.

It's like we buy computers. HP, IBM, Apple, etc., which do you say is better? Of course, each has its own advantages, depending on what you need.

For example, if you buy a computer for design and drawing, of course you should choose Apple. If you're a business machine, of course IBM.

Home machines or choose Lenovo more.。。

Alibaba: Founded in 1998, it is the most visited platform in China and the world. Its popularity is not to be said, but there is also a shortcoming that there are too many first-class merchants now, and the supply is far greater than the demand.

Global Sources: Global is not too young in China, and it is gradually getting closer to China's culture and market. Popularity and market share cannot be ignored either.

It's just that its focus is on the exhibition, and naturally ** is also skyrocketing, and now the highest is 7 stars, and the ranking is ranked from 7 stars to 1 star, and it is not interesting for small enterprises to choose 1-3 stars.

TradeKey: The TradeKey platform is also a horse that cannot be ignored in the field of B2B foreign trade. It was founded relatively late, in 05, but why can it have such a great influence on a global scale?

Mainly relying on strong SEO technology, relying on technology to start the enterprise, in four years to exceed Ali 11 years to achieve the effect of 8 PR value, and 06 years since the beginning of profit, the renewal rate is as high as 85% below. Now there are not many ** merchants, depending on what products you make, and then consult well, I think it's about the same. The disadvantage is that now the platform has not been established for a long time, and it was established in September last year, only Beijing has an official representative office, and there is no way to communicate face-to-face with everyone like Ali, and there is no regular operation training.

Well, not much to say, each has its own advantages, depending on whether your market is domestic or foreign? If you think what I said has some point, please give me points!!

Real sales start after the sale.

Let's figure it out first, what is an e-commerce master, ** construction? seo？Keeping the shop? Or how much is a specific product sold online?

How to get started with e-commerce:

1. Product selection determines development.

If you want to make money quickly, you should pay more attention to hot spots and sell popular Internet celebrities.

celebrities, film and television with the same products; There are also festive goods that are also time-sensitive.

For example, Valentine's Day merchandise, this kind of product will be renewed every year, and it is necessary to seize the fashion trend.

2. Choose a good e-commerce platform.

When deciding to get started with e-commerce, you must first consider which e-commerce platform to settle in.

3. Familiar with the rules of the platform.

The next step is to be familiar with the rules of the platform, and only by being familiar with it thoroughly can we make better use of the advantages of the platform for subsequent development. As far as ** is concerned, how to set up gold rush coins and through trains should need to be proficient, and it is best to be able to play new tricks.

4. Learn to look at the data.

The first step should be to do data analysis on the overall environment of the product being made.

Know the weaknesses and strengths; secondly, it is necessary to conduct research on the competitors in the market to find out the shortcomings and advantages; Finally, you need to study your own situation in real time and know your daily progress and effect through data.

To do e-commerce, you need to pay attention to:

1.A domain name is simple and easy to remember, and the shorter the better, or if it has a special meaning.

2.The space or server must be a big brand, so that stability and security are ***, because you are electronic**need a lot of goods to display, and even **, so stability is very important, and customers will be stuck when they look at it. Security here means that the space or server is not attacked or is highly resistant to attacks.

3.**Program,Either have professional technology to develop yourself,Or entrust the development of large companies,**The program made in this way is relatively rare,Because it has been repeatedly tested,**It is not easy to be attacked,If you don't do well here,It is very likely that your collection account will be replaced by someone else's in the payment binding,So don't lose a big deal because of a small one。

E-commerce positions mainly include e-commerce operations, e-commerce artists, pre-sales and after-sales customer service, photographers, etc. Generally speaking, the purpose of learning e-commerce is to open your own e-commerce store, and second, to engage in a certain aspect of e-commerce.

2. Understand the skills required.

The first is to learn the theoretical knowledge related to e-commerce, such as what is e-commerce, e-commerce process, e-commerce specifications, etc.; The second is to learn relevant professional skills, such as e-commerce operation direction, need to learn operation management, marketing promotion, data analysis, industry analysis, consumer psychology and other aspects of professional knowledge, but also need to learn graphic design, web design, H5 interaction design and other design capabilities.

I want to learn how to get started with e-commerce.

3. Choose a learning style.

There are three ways of e-commerce learning: self-study, professional training and college learning, and you can choose the way that suits you from your actual situation and needs.

See what your product is? The service is what to choose a platform.

I have been running a store for more than 10 years, I hope I can help you.

Now the detailed operation points on various e-commerce platforms are not the same, but the general operation ideas are the same.

Remember this by a formula: sales = store traffic * conversion rate * customer unit value. The subject revolves around this formula, and the study of e-commerce can be.

In fact, physical stores also apply this sales formula, but we have a lot of data for physical stores that are inconvenient to count.

A good e-commerce operation, the most basic, should be able to make the store achieve higher sales, and then I will start from this formula to talk about how to achieve higher sales.

First of all, store traffic: it can probably be understood as the number of people who visit the store every day (like UV and PV have a little bit of a small difference, so you don't need to be so detailed in the early stage).

First of all, you need to know how to get more traffic as an e-commerce company. I take the **platform I am more familiar with** as an example, like traffic**, including: organic search, Shoutao recommendation, activity traffic (such as Juhuasuan, anniversary, new fashion), paid traffic (through train, drill exhibition, **guest).

Since 2019, there has been a term for "private domain traffic", which is to accumulate one's own fan base by doing self-**, and then drain it to **. There is a lot of other traffic.

Secondly, conversion rate: the ratio of the number of people who have purchased the product to the number of store visits. For example, if the store has 100 visitors, and then 5 people make a purchase, the conversion rate of the store is 5 100=.

There are many factors that affect the conversion rate of the store, such as the product**, customer service attitude, product performance and quality, store or platform activities, and too many competitors, which need to be analyzed in detail.

To sum up, the most basic work of operation is to increase the sales of the store, and fully understand the formula that affects the sales of the store: sales = store traffic * conversion rate * customer unit price.

Then when the store is usually operating, if there is a place that needs to be improved, it will spend more energy, and if the traffic is low, find a way to increase the traffic; If the conversion rate is low, there is a problem with the analysis; When the unit value is low, find a way to increase the unit value. Here you can take the data of your own store and compare it with the average value of your industry.

To quickly become a master of e-commerce operations, you can follow these steps:

1.Learn e-commerce operation knowledge: understand the basic concepts, operation models, and market trends of the e-commerce industry. You can improve your knowledge level by reading, participating in training courses, and learning from industry leaders.

2.Good at data analysis: E-commerce operations need to analyze data to understand user behavior, sales trends, etc., so as to make targeted operation strategies. Learn to use data analysis tools and master the skills and methods of data analysis.

3.Master operational tools and software: Familiar with the operational tools and software of various e-commerce platforms, such as Qianniu, Business Advisor, JD Merchant Center, Doudian Compass, etc. Understanding and becoming proficient in these tools can improve operational efficiency and effectiveness.

4.Optimize the product page: The product page is an important factor to attract users, and improve the conversion rate and user experience of the page by optimizing the product title, **, description, etc. Learn to use keyword optimization, processing and other skills to improve the quality of product pages.

5.Precision marketing: According to the characteristics of the product and the target users, choose suitable marketing channels and methods, such as search engine marketing, social marketing, content marketing, etc. For different channels, it is necessary to understand their characteristics and rules, and carry out targeted promotion and publicity.

6.Build good customer relationships: Build good customer relationships by providing excellent customer service and after-sales support. Pay attention to user feedback and needs, respond to users' questions and complaints in a timely manner, and maintain a good reputation and user loyalty.

7.Continuous learning and practice: The e-commerce industry is changing rapidly, so it is necessary to keep learning and practicing to keep up with the latest developments and trends in the industry. Participate in industry seminars, exchange activities, share experience with peers, and continuously improve your operational capabilities.

The most important thing is to have patience and perseverance, e-commerce operation is a process that requires continuous effort and learning, and through continuous practice and summary, you can become a real master of e-commerce operation.

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Hello, I am happy to serve you: you want to become an excellent e-commerce person, 1. Master the basic foundation of the operation of the computer and the Internet; The business of electric closed combustion materials is inseparable from computers and the Internet, which must be mastered. 2. Familiar with the application and gameplay of mainstream e-commerce platforms, such as:

1688 mainly focuses on wholesale, ** network is a personal sales store, Tmall focuses on corporate image stores, and Jingdong focuses on corporate stores + quality consumption. Each of their platforms has its own publicity mechanism, product ranking mechanism. 3. Familiar with the industry in which the e-commerce enterprise is located, only by understanding ourselves, the industry in which we are located, the competitors, the advantages and disadvantages of the characteristics, we can be better, know the other, and be outstanding.

4. Have the service concept of people-oriented car liquid and implement it, fans are king, customers are supreme, and we will succeed in helping customers achieve customers. Doing a good job in customer service is the foundation of our success. Thank you for your trust, the above is my reply, I hope it can help you, I wish you a happy life.