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I think it may be because the celebrities may have a larger traffic, and with their own fan effect, they think they will make money, maybe because the price is too high, so they will go out of business.
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Because of poor management. Many celebrities opened stores, but because they had no experience in business and no time to take care of them, they went out of business.
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Because Huang Lei didn't do a lot of publicity for this hot pot restaurant, and he may not have found a very suitable person to run this hot pot restaurant, he will go out of business.
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In fact, this time Huang Lei Meng Fei's hot pot restaurant closed down, and netizens summarized two important factors, one is because the price of the dish is too expensive, and the other is due to the name of the restaurant. Speaking of the price of the dishes in this hot pot restaurant, netizens have been back to post their feelings, claiming that this simple plate of hairy belly is actually two or three times more expensive than the price of the daily store, although the decoration in this store is very luxurious and exquisite, but ordinary people consume a simple hot pot, and the price is so expensive, so that many netizens on the Internet sigh that they don't know whether they are eating hot pot or eating the environment. Therefore, overnight, the price of this hot pot restaurant also discouraged most people, and the sales of this hot pot restaurant could not go up.
Secondly, the reason for the closure of this hot pot restaurant, some netizens also incisively pointed out the key elements, that is, the name of the restaurant, Huang Lei and Meng Fei's hot pot restaurant each took the surnames in the two names, taken from an allusion idiom, called "Huangliang Yimeng", the meaning of this idiom covers the meaning of all dreams in a part, so many netizens also attributed this "bankruptcy" to the metaphor in the name of the restaurant, I don't know how Huang Lei and Meng Fei felt when they saw this? However, I think that the main reason for the two teachers is to be more with the people and understand the range of consumption that most people can afford.
Although disappointed in business, but in the past, Huang Lei and Meng Fei have achieved relatively good results in their professional careers, and the two were also in a reality show managed by Meng Fei to present many classic hours to the audience, and in the face of the confusion of many young people, the two teachers also provided many valuable initiatives.
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I think it's because of the hot pot restaurants opened by celebrities that they attract attention, and as long as there is a little unsatisfactory place, it will be exaggerated by many people and have a negative impact.
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The star effect is very strong, and the food in the hot pot restaurant is not particularly delicious, and the ** is relatively high, so the fans slowly stopped going.
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I think the most failed reason should be the pricing, after all, the pricing is too high, many people will only go once, because after all, it is a store opened by a celebrity, and they all want to try it, and after going there, they find that it is very high, and there is nothing. features, so I will choose not to go a second time.
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The biggest reason for the failure is that celebrities don't know how to manage, and the people who specialize in management will work extra fast in the store, and the quality of the dishes cannot be guaranteed, so they will go out of business one after another.
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The most failed reason is that the taste of the hot pot restaurant is not good, and the ** of the hot pot restaurant is set too high, so there are not many consumers selling it.
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In fact, I think the main reason is that the influence of celebrities is very large, so many people will also have high requirements for the store, and a little carelessness will cause serious problems.
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It's not just celebrities who open pot restaurants, but now the masses will choose hot pot restaurants when they open stores. The people who choose to open a war pot restaurant are either those who have done catering, or they want to make money across industries. The reason why hot pot was chosen is that the requirements for people to open a war pot restaurant are very low, and everyone can open a restaurant.
Not only does it not require too complicated processes in terms of store opening technology, it is easy to learn, and anyone who has never done catering can get started. In addition, the cost of opening a restaurant is much lower than that of other restaurants, not only in the production of dishes, but also in the salary of chefs. Nowadays, the average monthly average salary of a chef in a small restaurant is at least about seven or eight thousand (the salary is different in each city, and there will be differences), plus other small workers, waiters, etc.
If you say that you can fry the ingredients (or have a material package), then the personnel cost can be negligent, and you only need a few waiters and simple side dishes.
Hot pot is the most common consumer group in all industries, and in terms of food preferences or taste choices, consumers are better than other cuisines. In winter, make an appointment with three or five friends and go to the hot pot restaurant to chat about shabu slices, which not only promotes feelings, but also eats stir-fried vegetables in winter. You can eat as long as you want!
Another point is that the per capita consumption of hot pot is currently at a minimum of fifty or sixty, and the high is hundreds of yuan. The traffic of the application itself can absorb a few customers who come to the scene, and the risk is small, today's entertainment industry knows that the replacement is very fast, in order not to be afraid of being replaced one day, there is no filming and no work, this hot pot restaurant can be a side business, and it can also have income!
The most important point is that the hot pot restaurant pays back faster, and it only needs a little marketing, and the operation is relatively simple. Hot pot is the highest level of standardization in Chinese food, everything can be consumed in the factory, and it can be served on the table with a simple operation in the store, plus a wide audience, strong consumption power, and the unit price of customers is not low, so it is the easiest to attract investment and cut leeks.
The so-called celebrities open hotels, and those who can win are the capital team operating in the back, but in the name of the stars, the celebrities' propaganda to operate the hotel, many people are coming to join these hotels, and the capital can earn the money of the franchisee, and the stars also earn income.
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Because the hot pot restaurant invests in a small profit, it is normal for these celebrities to grind and search if they like ** pot shops, and there are many yards of sellers, and the hot pot restaurants of the stars taste very good.
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Today's celebrities like ** pot restaurants, because the profits of the hot pot shop are indeed objective, for example, Chen He's Xianhezhuang is a very famous businessman all over the country, and it is also quite popular.
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Because the star ** pot shop is very profitable. Many people will be attracted by the celebrity's signboard and choose to spend in the hot pot restaurant opened by the celebrity.
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First of all, hot pot is a self-service catering, which does not require too many chefs, and the base ingredients are ready-made, and they are all relatively standardized products, which are easier to use.
As long as you can get the first chain of phase ingredients right, there will be no big problem. Ask someone to buy a recipe for hot pot seasoning, or find a chef yourself to mix and match all kinds of Sichuan peppers, which is an original base recipe, with this base, the others are small cases.
Many of the shabu-shabu products in these restaurants are claimed to be airlifted from Sichuan, fresh duck intestines, hairy tripe, yellow throat, brain flower, and so on. Other vegetables are better to purchase. In fact, when I eat it, I don't think there is anything special and outstanding.
But in general, investing in a hot pot restaurant is relatively easy and quick.
Secondly, hot pot has its own social attributes, and chatting while eating hot pot has become a habit for many young people. Young people have also become the mainstream of hot pot consumption, and this market is also huge. And celebrities generally have their own traffic and topicality, and they can go to idols' stores to check in and eat hot pot, ** Circle of friends is a very face-saving thing in the eyes of fans.
The way to eat hot pot is different from Chinese food, not to bring the cooked dishes to the table and eat them; Instead, some semi-finished dishes are brought to the table, operated (cooked) by themselves, and self-scalded and eaten; The hot (boiled) heat of the dish is in the hands of the diners. Therefore, diners must understand how to eat hot pot in order to eat well.
The key to blanching in a pot is: first of all, it is necessary to distinguish various materials, not all kinds of materials can be scalded. Generally speaking, the texture is tender and crispy, and the ingredients are cooked instantly
The ingredients are clamped and suitable for hot (shabu) food, such as duck intestines, kidney slices, liver slices, pea seedlings, spinach, etc.; The texture is slightly denser, and it is not easy to cook in an instant, so it should be blanched for a while, such as hairy belly, mushroom liver, beef slices, etc.
Secondly, it is necessary to observe the changes of the soup marinade, when the soup marinade is boiling, constantly tumbling, and the fat on the soup is sufficient, the hot food is delicious and can be kept warm; Thirdly, it is necessary to control the heat, if the heat is too much, the food will become old, and if the heat is not enough, it will be raw; Fourth, the food must be clamped firmly when it is hot, otherwise it will fall into the pot, and it will be easy to cook and boil.
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To be honest, the hot pot restaurant itself is very profitable, because the ** pot restaurant basically does not need too professional cooking skills to support, as long as there is an authentic secret recipe for hot pot base, it can support a store. If you want to make the restaurant distinctive and the taste outstanding, you must work the chef, not only to see the chef's skills, the appearance of the product, and the innovative ideas, which all need to be put into the chef's work, and require a lot of investment, and the dishes and ingredients will be more complex, which are all places that need to be considered and invested.
When a star opens a store, what he wants is his own star effect, so he will definitely not waste too much time in these aspects, so in comparison, the hot pot restaurant will be much easier and easier, buy a recipe for hot pot seasoning in Sichuan, or find a chef by yourself, mix and match all kinds of peppers in Sichuan, it is an original base recipe, with this base material, the others are small cases. A lot of shabu-shabu products in these restaurants are claimed to be airlifted from Sichuan, fresh duck intestines, hairy belly, yellow throat, brain flower, and so on. With these names, other vegetables are easier to source.
Another key to hot pot is the small ingredients, eating Sichuan hot pot, it is generally sesame oil and garlic, people who can eat spicy food, directly on the dry materials, these things are simple and easy to learn, at most they will put some effort on the dry materials, but most northerners still have more sesame oil and garlic, after all, they can't bear that spiciness. Others, such as chopped peanuts, chili sauce, and diced mustard, are almost all must-haves in each store.
If the hot pot restaurant wants to be more brilliant, it is to put some effort into the staple food, such as making a brown sugar glutinous cake, or a bowl of Chongqing noodles and the like, these crafts are in Sichuan, and any aunt should be able to make it, so it doesn't need too much investment.
I think the most important thing in the celebrity ** pot shop is the decoration style of the store, which must have its own theme, be different and attract everyone's attention, and then it is the support of fans and foodies.
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**The cost of the pot shop is low, the money comes quickly, and there are few things to worry about.
It is relatively quick and simple to use the star effect and fame to get out, the price is suitable for the public and fans, and there is no need to worry about customer flow, after all, in the catering industry, customers can do it themselves after the hot pot puts the dishes and soup base, and there is no need to regularly research new dishes or hire senior chefs.
In addition, celebrities are not just ** pot shops, generally those who have money in their hands will engage in a few investment projects, or open a few companies, **, do personal branding and other work.
endorsement performance expenses, plus investment income, plus store opening income......Using star effect and high principal to make money is also a plan for your life after quitting the circle - after all, it is difficult for anyone to be able to do this profession for a lifetime.
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Why are celebrities keen on ** pot restaurants, because hot pot restaurants are very profitable, so celebrities use their titles and business cards to open a hot pot restaurant is very profitable.
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The reason why celebrities are keen on ** pot restaurants is because they are very profitable when they open the catering industry, and the celebrities' brains are generally not very good, and they generally only open the catering industry a little better, and they will not open other high-tech companies, so they generally open the catering industry, and the hot pot restaurant is more popular and hot in the catering industry, and the star effect of the star itself is still very popular at the moment, and it has a lot of benefits, so the star is keen on the ** pot shop.
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It is said that it is easier for hot pot restaurants to control the taste ...... foodAs long as the seasoning is controlled, the taste of the hot pot can be very good......However, there are also many celebrities who open other stores ......So in fact, there is no such thing as celebrities being keen on ** pot shops.
aqui te amo。
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Both southerners and northerners now love to eat all kinds of hot pot. Hot pot also doesn't require a lot of skill, it just needs to be served with good dishes and a variety of dishes, whether it is a southern or northern taste. It's basically the same.
It is relatively simple and affordable. So many celebrities are keen on ** pot shops.
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I think it may be a **pot shop is very simple!
Because if you open other restaurants, whether you can hire a good chef for this craft cooking skills requires a lot of thought, but if you ** pot restaurant, in fact, the hot pot restaurants are almost the same, only the spicy different materials, anyway, it is a hot pot restaurant is almost the same, it doesn't matter, it doesn't matter what kind of chef.
So this hot pot restaurant is not just celebrities keen to open all people, it seems that if they want to enter the catering industry, they will open a hot pot restaurant.
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