Why service marketing, service and sales are more important

Sugar-coated cannonballs, killing people without seeing blood;

Service marketing, eat people without spitting out bones.

Hello dear, I think service is more important than sales; First of all, no matter how good the sales and products are on paper, they are all paper tigers, when the strong sales skills and excellent products have not touched the customer, the service has been on the road first, just like the experience store that can be seen everywhere on the street, before the sales have been made you feel that the customer is God; Of course, in the sales process, a bright smile from the service staff will make you feel like a spring breeze and dispel your fatigue; An intimate care from the service staff will make you let down your guard and feel a lot of emotion; A kind reminder from the service staff will make you feel relieved and relaxed; Finally, when the sales process is over, the service is still like the warm spring breeze, the warm winter sun, around you, shining on you, even when you are lonely and lonely, the original service staff sent you a "May everything be well" I think this is a simple sales can not reach the realm, but also the height of the product can not be reached, then the other party is still stubborn that sales are more important than service.

1. Differences in research objects.

Product marketing is based on the overall marketing behavior of the production enterprise and the product itself as the research object; Service marketing takes the behavior of service enterprises and the service links in marketing as the research object.

2. The difference in the marketing process.

Service marketing is the unified process of service provision and service consumption, and the service provision process is also the process of customer participation, so service marketing must incorporate the management of customers into the track of service marketing management, and carry out targeted marketing based on customer expectations for services.

The product marketing process is also the process of treating the product quality itself, emphasizing the overall marketing quality of the product, focusing on the standardization of quality, qualification certification, etc.

3. Differences in concepts.

Service marketing emphasizes the focus on market consumers, providing high-quality services to meet consumer needs, and creating value with customer orientation; Product marketing focuses on the continuous improvement of the product itself, and attracts consumers with product power.

4. The difference in marketing methods.

Service marketing starts from when customers are not in contact with the product, and it is a marketing method that uses humanity to drive consumption, which can often make the same quality branch key products obtain a higher premium; Product marketing is to better display the product, so that customers can get the impulse to buy by understanding the product, and then trigger consumption, which is often more favored by cost-effective products.

Hello, the result of the enterprise to establish a good image, improve the competitiveness of sales, get more benefits marketing services is an important means to open up the market, improve the competitiveness of enterprises. A company must not only strive to make its products more attractive than those of its competitors, but also provide customers with a potato sales service that is different from that of its competitors.

1. Interactive communication - build a service platform.

2. Consumer cognition - shaping the quality of professional slag.

3. The sales are not moved, and the investigation is carried out first.

4. Pre-warm-up to create an atmosphere for the event.

5. Medium-term control, reflecting the authority of the activity.

6. Post-publicity to strengthen the effect of the activity.

7. Service marketing must be deeply rooted in the hearts of the people.

8. Understand the true meaning of service marketing.

9. The core and soul of service marketing is to maintain a good short-term or long-term business relationship between the seller and the buyer.

10. Service marketing cannot treat some components of the product as services.