Where is the gap between Mixue Bingcheng and Shuyi Burning Fairy Grass?

Both of these brands are very common, and I think the gap between the two is still very largeProbably for me I prefer itHoney Snow Ice CityA little.

What's different between the two?

Different

The drinks in Mixue Bingcheng are relatively cheap, ** most of them are six or seven yuan, which can be said to be a very common priceBooks also burn fairy grassIt is basically more than 10 yuan, and the unit price is a few yuan more expensive than Mixue BingchengIn terms of taste, I don't think it's as bad as it says on the Internet, at least there are a few drinks that suit my taste, such as ice cream.

Lemonade, passion fruit.

Fruit tea,The cold drink series is still good.

I am a person who likes to drink fruit tea, and as a student party, I don't have a fixed economy, and I don't have too much spare money to drink some expensive fruit teaAt such a cheap price, it can still make the taste good, it is still relatively popular, and it is not very bad to invite friends to drink, and the student party is still a good choice.

The focus is different

I've also drunk both of themIn my opinion, Honey Snow Ice City is focused on cold drinksIce creamIt's quite delicious, and it's not expensive, it's very suitable for people to go out on the street with little sisters, and it's better to burn fairy grass and burn fairy grass as a hot drinkGenerally, if I want to drink milk tea, I will go to Shuyi to burn fairy grass, the milk tea of Mixue Bingcheng is really not very delicious, and people who are a little sweet and greasy can drink sugar residue, it is not recommended to go to Mixue Bingcheng to drink milk tea.

In contrast, the overall taste of Shuyi Burning Fairy Grass is better, and I have drunk milk tea so many times, and I haven't encountered anything I feel bad until nowIn particular, its signature roasted fairy grass and coconut roasted fairy grass, the similarity between the two is that the audience of the two is relatively wide, and now the number of stores of the two brands in the country is also comparable, and the two are developing very well in their respective fields.

The difference in the source of customers

To be honest, there are more customers in Honey Snow Ice City than in Shuyi Burning Fairy Grass, because most of the students prefer the affordable Honey Snow Ice City, and the overall positioning of Shuyi Burning Fairy Grass is moreBiased towards the mid-range consumer group, whether it is in the 1st line and the new first line or 2,Tier 3 citiesThis kind of consumer group is its main target group, and it is generally the best choice for office workers after a little bit of their own economy.

Mixue Bingcheng is in the current domestic tea marketIt is aimed at the vast number of middle and low consumer groupsThis brand has a large number of potential consumer groups from 1st-4th tier cities, counties, small towns, etc., and our five-year-old children know Mixue BingchengOn a hot day, you must buy an ice cream to eat, so the consumption threshold is relatively low, no matter what age it is, it is consumed, which is also a highlight of this brand.

In fact, in the summer as a thirst-quenching drink,The majority of consumers in Mixue Bingcheng are still in the majority, and I suggest that those who just want to understand the heat and do not pay attention to the taste can choose the former, and the latter is better if you like to drink milk tea.

As a female college student, Mixue Bingcheng and Shuyi Yao Xiancao are both drink shops that I frequent, in fact, in my opinion, the difference between the two brands is quite big.

** Gaps

The minimum consumption of a trip to Mixue Bingcheng is generally two yuan, because the ice cream of Mixue Bingcheng is two yuan, and the minimum consumption of going to Shuyi to burn fairy grass is about ten yuanTherefore, although our small county town is everywhere, almost all the customers in each store are very large, because it is cheap, especially suitable for student parties, a cup of lemonade is only four yuan, and the coffee that tastes good is only six or seven yuan, some students like to buy a glass of lemonade when they get out of school, which is cheap and thirst-quenching, and the book also burns a cup of fairy grass and a cup of milk tea**can be worth two cups of Honey Snow Bingcheng A lot of drinks**, which is more suitable for small couples to drink when dating.

There is a big gap in product positioning

I think the product positioning of Mixue Bingcheng is quite extensive, there are ice cream, sundaes, fruit tea, milk tea, coffee, and some new products in Mixue Bingcheng, for example, there is a pancake roll ice cream, anyway, the field involved in Mixue Bingcheng is quite extensiveBut the original product positioning of Shuyi Burning Fairy Grass should be its burning Fairy Grass, but there have been a lot of new products recently, and now the main product is still fruit tea, I think it is quite a surprise for some new products that have come out recently, and there are indeed some of their own characteristics and fame, I generally go to Shuyi Burning Fairy Grass are ordering some fruit tea to drink, rarely drinking milk tea, I feel that in recent years, I want to give up my own milk tea and burn fairy grass, and vigorously study some fruit tea,For example, the recent new bayberry, as well as some relatively rare fruits such as prickly pear, so I think the gap between the product positioning of Mixue Bingcheng and Shuyi Burning Fairy Grass is still quite large, I think Honey Snow is like a hodgepodge, and Shuyi Burning Fairy Grass pays more attention to fruit tea.

Audiences vary

For me personally, the biggest advantage of Mixue is that it is cheap, and it can still leave you a choice when you are shy in your pocket, and the ** of the book is more expensive, but the taste is also good, so the Mixue Bingcheng is more suitable for some middle and high school students, and the book is more suitable for office workers or college studentsAlthough there are many stores in Honey Snow Ice City, they are still very popular, and although there are fewer stores in Shuyi Burning Fairy Grass, there are many small couples dating or office workers who take a break at noon in the store, so the pricing is different, and the sundae and ice cream in Honey Snow are more popular with children, while Shuyi Burning Fairy Grass is more oriented to young people.

The above is the gap between the two brands of Mixue Bingcheng and Shuyi Burning Fairy Grass, I hope it will help you.

Mixue Bingcheng's ** is close to the people, but there are only a few classic flavors with good evaluations, such as lemon tea, cheese milk cover black tea and ice cream, these flavors are more liked by the public, and milk tea is a drink, I feel that the taste is relatively bland, there is no mellow flavor that milk tea should have, and it is very sweet. Mixue Bingcheng has always relied on these classic features to continue to operate, but there is no innovation.

The book is very good at capturing the freshness of customers, whether it is a new product or a new packaging, it is very attractive. Although ** will be a little more expensive than Mixue Bingcheng, it is also in line with its own quality and taste, and the taste and ** are also relatively balanced, which is more cost-effective among many milk tea brands. Especially in the summer, the fruit tea series of Shuyi Burning Fairy Grass is really very good, the fruit tea of various fruits caters to the diverse choices of customers, the fruit tea is fresh and refreshing, which is very in line with the people who like to drink ice water and bring some fruit in summer, among the many fruit teas, I am the most favorite milk cover grapes, it is really super delicious.

In winter, the classic book also burns fairy grass milk tea, warm milk tea, and a lot of small ingredients are in my heart.

The book is very good at capturing the freshness of customers, whether it is a new product or a new packaging, it is very attractive. Although ** will be a little more expensive than Mixue Bingcheng, it is also in line with its own quality and taste, and the taste and ** are also relatively balanced, which is more cost-effective among many milk tea brands. Especially in the summer, the fruit tea series of Shuyi Burning Fairy Grass is really very good, the fruit tea of various fruits caters to the diverse choices of customers, the fruit tea is fresh and refreshing, which is very in line with the people who like to drink ice water and bring some fruit in summer, among the many fruit teas, I love the milk cover grapes the most, it is really super delicious.

In winter, the classic book also burns fairy grass milk tea, warm milk tea, and a lot of small ingredients are in my heart.

To sum up, I think that the public's choice will be more and more inclined to book and burn fairy grass, and the price difference between the two is not very large, and in the end, customers will still choose the best one, which is the innovative charm of book and burnt fairy grass.

Shuyi Yao Xiancao ranked seventh among the top 20 popular drinks in China, and Mixue Bingcheng ranked fifth. Intuitively, most people think that Mixue Bingcheng is more affordable and friendly to the people, about six or seven yuan, and the book also burns fairy grass** is higher, basically more than ten yuan or even more than fifteen yuan, which looks more exquisite. I personally prefer the ice cream of Honey Snow Ice City, but I prefer the fruit tea of Shu Yi Burning Fairy Grass, I think that the drink of Shu Yi Burning Fairy Grass is more complex and exquisite, and the drink of Honey Snow Ice City is more about speed.

First, the product

Shuyi Burning Fairy Grass and Honey Snow Bingcheng have different product positioning, and Shu Yi Burning Fairy Grass is mainly based on Burning Fairy Grass, Milk Cover Milk Tea and Fresh Fruit Difference, and because the Burning Fairy Grass products are more exquisite, it will be higher than Honey Snow Bingcheng. Honey Snow Ice City is mainly based on ice cream, milk tea and fruit tea, focusing on the most affordable.

Honey Snow Ice City Milk Tea.

The book also burns fairy grass milk tea.

Second, in terms of profitability

As a delicate brand, Shuyi Burning Fairy Grass sells more of its own service and quality, improving the style of milk tea and selling it at a relatively high ** to obtain profits, while Mixue Bingcheng is facing the consumer market with a policy of small profits and quick turnover, but more sales means that the work intensity of employees is greater.

IIIStore location

The number of stores of the two stores is comparable in the country, and the development of both is relatively broad. Of course, it is not a hard and fast rule that you cannot open a bubble tea shop in the county, but you must choose a county with a large population flow, mature surrounding business forms, and many young people. The unit price of Mixue Bingcheng is low, it is the most common near the school, and the consumer group is also broader, but if it is a young person who pursues the texture of the drink, he will be more inclined to choose drinks such as Shuyi Burning Fairy Grass, Hey Tea, and Tea Baidao.

Fourth, the type of drink

Judging from the milk age of my milk tea, Shuyi burns fairy grass almost every season will produce new products, just from the new products in June this year, there are Yangzhi fairy dew, prickly pear melon, raw coconut lemon milk, etc., I have usually been, I feel that the taste is still as delicious as ever, full of materials, good taste, who doesn't love it? On the other hand, Mixue Bingcheng, it seems that the innovation ability is not as good as the book and burns the fairy grass, and rarely launches new products, even if there is, I feel that the popularity is relatively slow, so from the perspective of the type of drink, the book also burns the fairy grass is better.

In short, the competition in the tea drink track is still very fierce, although the book also burns the fairy grass has great ambitions, but it is still necessary to launch products based on consumers, although the Honey Snow Bingcheng is close to the people, but the product still needs to be innovated and improved, therefore, in my opinion, the biggest gap between the two is in its **, if you want to be cheap, you can choose the Honey Snow Ice City, and if you want to pursue the taste, you can choose the book to burn the fairy grass.

In this era of rapid development, the traditional taste of milk tea has been unable to meet the needs of consumers, driven by this factor, a variety of milk tea brands began to emerge in an endless stream, and the competition in the tea market is becoming increasingly fierce, but even so, several well-known brands in China have been occupying a place in the market, among which the more representative is the book and the snow ice city, so what is the gap between the snow ice city and the book also burns the fairy grass?

1. Business model.

The store has a special ordering area and dining area, and the store area of more than 50 provides customers with ample activity space, which is comparable to a high-end dessert shop.

The business model of Mixue Bingcheng is mainly based on "small stores", the area of the brand's offline stores is basically about 10, and customers can only stand to buy, because the store area is not large, so only 1-2 people can be easily operated, which can also be regarded as a major feature of Mixue Bingcheng.

2. Product positioning.

At the beginning of its establishment, the brand hoped to provide consumers with healthy and green drinks, so in addition to the pure natural low-fat fresh milk as the base, the milk tea also added various health ingredients such as red dates and wolfberries, which not only have a rich taste but also have the effects of beauty and beauty, comfort and spleen.

The brand has established its own raw material processing plant and logistics distribution center for many years, and the product is also very affordable due to the low cost of joining. There are not too many ingredients in the products, and the headquarters also hopes to reduce the content of ingredients so that consumers can taste the original taste of tea as much as possible.

After reading the above content, I believe you already know what is the gap between Shuyi Burning Fairy Grass and Honey Snow Bingcheng, as two well-known brands in the industry, they have their own characteristics.

Milk tea is the endorsement of summer. To hang out with good friends, a cup of milk tea is essential. In fact, there are many things to do with drinking milk tea, we often choose which brand of milk tea to drink, which flavor of milk tea, we will also consider the cost of drinking milk tea, such as how much is a cup of milk tea**.

Mass consumers, most people have a herd mentality, and they also like to be cheap and choose what they like within the acceptable range. Compared with Shuyi Burning Fairy Grass, but Honey Snow Bingcheng can win public reputation and is deeply loved by milk tea fans, my summary has the following points:

One product**

People who generally love milk tea, mainly for students and young people, will generally take the best factor into account and get better benefits, not only can drink delicious milk tea, but also will not pay too much economic cost, mainly for people who especially like to drink milk tea, which is very affordable. ** is one of the main factors to attract customers, from the current price of goods, some milk tea ** has been as high as more than ten yuan, especially up to dozens of yuan, it can be said that ** is the main factor affecting customer choice, and Mixue Bingcheng has grasped this very well.

Second, the popularity of the brand

Through the comparison of data in recent years, the popularity of Mixue Bingcheng has been steadily rising, and it is now ahead of other brands of tea shops, and has occupied a leading position in the milk tea market, and the chain stores have spread all over the country, basically locking the milk tea market. In the early years, its fame can be said to be unknown, but it has been able to develop rapidly in recent years, and there must be reasons for it, including the promotion of the brand and the business model of the enterprise.

3. Diversity of products

In addition to the form of milk tea, there is also the form of ice cream, which is very in line with the meaning of the brand name, providing consumers with refreshing coolness in the hot summer. There are many forms of products for consumers to choose from, which is a highlight for Mixue Bingcheng. It can be welcomed by consumers, which shows that in the eyes of the public, the quality of the products is worthy of the trust of consumers.