Which is better, Ice Time or Honey Snow Ice City?

The latter is more reliable and better, it was founded and operated in 1997, and it has been developed for more than 20 years, and the brand management value is high. [Click to learn how to open a Honey Snow Ice City].

All walks of life are talking about the brand, enterprises hope to do their own brand, the brand is good, the state has also given a lot of support in the policy, and it is also spreading various brand concepts. However, there are many misunderstandings in the brand concept of the current enterprise, and many business operators and marketers do not have a clear understanding of the brand, thinking that the shaping and construction of the brand is only the creativity of the brand value and communication language, and the promotion activities are only carried out, resulting in the vague and random behavior of the brand, and the brand results are naturally unsatisfactory. The company has not established a mechanism for the comparative evaluation of brand promise and fulfillment.

The most enduring meaning and essence of a brand is its values, culture, and personality; Brand is a commercial term, after the brand is registered, the trademark is formed, and the enterprise obtains legal protection and has its exclusive right; Brand is the result of long-term efforts of the enterprise, and it is the intangible carrier of the enterprise.

If you want to know more about joining the relevant information, it is recommended to consult Mixue Bingcheng, Mixue Bingcheng has an independent product research and development team, independent research and development of good products. Select high-quality raw materials from all over the world, realize the self-production of core raw materials, strictly control the production, and have a number of patented technologies. It also establishes a large database of stores, so that franchisees can enjoy the efficiency and convenience of the information age.

Tasted both brands, Michelle.

There are quite a lot of ice creams at home, and they are also very cheap, and other drinks are still ignored, and ice cream is bought because of the advantages; Bing Xuejia is also because he can't refuse matcha ice cream, the key is authentic Uji's matcha, it is recommended to try it to know which one is better, I hope that more stores in Suzhou will be better, and there will be a chance to try their milk tea next time.

It can be said that Ice and Snow Time is a pirated copy of Honey Snow Ice City, and the logo and name are very similar. Many singles are the same, such as lemonade and a full glass of fresh oranges, but prefer Michelle Bingcheng.

It can be said that "Ice Season" is a pirate version of Honey Snow Ice City, and its logo and name are very similar. Many singles are the same, like lemonade and a fresh glass of orange, but they prefer honey snow ice market.

It can be said that "Ice Age" is a pirated version of "Honey Snow Ice City". His logo and name are very similar. Many singles are the same, preferring lemonade and a glass of fresh orange juice, but they prefer honey snow and ice.

You could say that Ice Age is a pirate version of Honey Ice. His logo and name are very similar. Many singles prefer lemonade and a glass of fresh orange juice, but prefer Honey Ice City.

Personally, I like Michelle Ice City.

Michelle Ice City has nothing to do with Ice and Snow Time.

1. Honey Snow Ice City:

Founded in Zhengzhou in 1997 by Mr. Zhang Hongchao, Mixue Ice City is a brand of trendy ice cream and tea for young people. After more than 20 years of development, the number of stores in the country has exceeded 10,000, covering 31 provinces and is actively exploring overseas markets.

2. Ice and snow time:

The star brand of Jinan Baodao Enterprise Management Consulting **** Ice and Snow Time is a well-known domestic ice cream tea chain brand. The headquarters is located in Jinan City, Shandong Province. From the early days of the brand's establishment, Ice and Snow Time has taken "global procurement and hand-made" as the core concept of product research and development.

The development of Mixue Ice City:

On November 14, 2020, Mixue Bingcheng officially opened its first store in Jakarta, the capital of Indonesia.

In January 2021, Zhengzhou Cross-Strait Enterprise Management changed its name to Mixue Bingcheng Co., Ltd., and at the beginning of the year, Mixue Bingcheng received 2 billion yuan of financing from capital institutions led by Meituan Longzhu and Hillhouse Capital.

On September 30, 2021, Mixue Bingcheng Co., Ltd. planned to make an initial public offering** and be listed on the A** market, and accepted the counseling of GF ** Co., Ltd., which was filed with the Henan Securities Regulatory Bureau on September 29, 2021.

The above content refers to Encyclopedia - Honey Snow Ice City.

Encyclopedia - Ice and Snow Time.

There are many kinds of drinks in Mixue Ice City, if you want to say which one is the best? I think it's just that it's popular now, so it's probably the lemon-flavored drink that is the best.

Speaking of grandma's burning fairy grass milk tea, it is also a particularly recommended drink. There are 6 kinds of ingredients in the grandmother's roasted fairy grass cup, including freshly boiled roasted fairy grass with soft glutinous red beans and crispy crushed peanuts, soft and sweet raisins, Q bomb pearls, and delicious coconut fruits. Not only is the ingredient abundant, but it is also very delicious.

You want a cup of milk tea to give enough ingredients to match, one bite, all the good things are contained in it.

I think these 3 are a little more delicious. You can buy it and try it.

First of all, from the ingredients: fruit tea is basically jam with fructose molasses, then add a certain proportion of black tea, green tea or four seasons spring tea, and then add ice cubes and pure water, lemon series will generally put four pieces of lemon, there are standard grams. Milk tea is made with a certain proportion of pure water and milk tea powder, and the pearls are boiled by themselves, and they feel so fragrant every time they are cooked.

Ice cream is made by mixing milkshake powder with a certain proportion of purified water and then pouring it into an ice cream machine, which generally requires three and a half circles of height outside the ice cream, and five and a half circles of sundae (psMany customers will ask him to put more pearls or more jam or tea or the like, in fact, it is not that they are unwilling to put more for you, but because the recipe is like this, and the proportion will affect the taste).

Picture 2 of the product of Mixue Bingcheng

2.From the ** above: the store is expensive is three spells of Baba milk tea yuan, the cheap is ice cream 3 yuan, it is true that the profit is not high, but Mixue Bingcheng is fighting a ** war, the store is next to the school, basically opened, no one went to other milk tea shops, and the students' consumption power is limited, mainly relying on small profits and quick turnover.

3.Health: There will be special management personnel in the store to inspect, look at the health of the ground, cash register, kitchen, etc., and also see that the drink does not meet the standard of the formula, such as the gram of lemon, the date of the jam, etc., once it is unqualified, it will be fined more than four figures.

Like the ground, you have to drag it three or four times a day, the ice cream machine will be cleaned every night, and the jam is poured into the jar and the tea bucket is cleaned, and the water is purified water filtered by a special filter, which can be drunk directly!

Honey Snow Bingcheng product Figure 3

After that, let's summarize the reasons why Honey Snow Ice City is delicious and cheap.

The reason why Mixue Bingcheng is so cheap is because its pricing strategy is small profits but quick turnover, and there are chain stores all over the country, and the cost control is relatively in place, so Mixue Bingcheng is so cheap.

First of all, it may be due to its average taste, and the ingredients in it are relatively simple, and the labor cost and cost are relatively low, so the market is relatively cheaper.

The raw materials used are relatively cheap, and a lot of chemical pigments and additives are added, and at the same time, the investment in manpower and equipment is reduced to the greatest extent, so it is cheaper.

Mixue Bingcheng is so cheap, or because of the cost, because its cost is very low, so it is also very cheap.

Mixue Bingcheng is cheap, first of all, the raw materials used are relatively cheap, adding a lot of chemical pigments and additives, and at the same time reducing the investment in manpower and equipment to the greatest extent, so it is cheap.

The ** of milk tea is getting more and more expensive, and Honey Snow Ice City.

So cheap" because it's not expensive raw materials. The headquarters of Mixue Bingcheng always adheres to the principle of "high quality, low quality". It has its own factory and a complete industrial chain, allowing products from raw material purchase to R&D, processing and production, and then selling in stores, so as to achieve seamless connection, improve efficiency, and save a lot of time and money.

In this way, the franchisor can buy raw materials directly from the company's headquarters, and the raw materials are not too expensive.

There are several ways to open a store, which can greatly reduce operating costs.

Therefore, the products in the store are not too high. Although the best in Honey Snow Ice City is cheaper, the quality of its products is the best.

All ice creams are made in real-time. Fresh and high-quality raw materials are selected, and molecular ice cream liquid nitrogen refrigeration technology is used to make the taste smoother. No preservatives.

or artificial colors.

There are also a lot of shops in Honey Snow Ice City: when I first bought this drink at Honey Snow Ice City, I was crazy for a while. I bought it every time I went out. Its cost is really low, and if you buy more than 10 pieces of raw materials, you can do it many times.

The first point is that Mixue Bingcheng is aiming at the low-end market.

The materials are all of that kind of cheap grade, which is cheap in itself, but it is not that it is bad, but it is not high-end.

The second point is that the milk tea or fruit tea in Mixue Bingcheng is actually simple, there are not so many tricks, they are all basic styles, and the basic styles are definitely cheaper than those that are very complicated.

The third point is that Mixue Bingcheng has its own ** chain, the raw materials are produced by itself, the logistics are also very cheap, and the cost itself is low.

The reason why Mixue Bingcheng is so cheap may be that the raw materials are cheap, and in order to make small profits and quick turnover, it will be sold cheaply.

Because the materials they use are all natural, do not contain additives, and the company purchases raw materials in large quantities, so that there are many discounts in terms of procurement, and the raw materials that have not been processed are also cheaper, the problem is that the raw materials are so cheap, so their products will be so cheap.

First of all, you think it's so cheap, probably because its cost is relatively low, and secondly, I think it should be very low in terms of cost. He can sell one cup of Honey Snow Ice City, and I think he can make three cups of Honey Snow Ice City money, which is actually not cheap.

On the one hand, it is to expand marketing, attract customers, and attract consumers, and its raw materials are also relatively cheap.

One of the big reasons behind the cheapness of Mixue Bingcheng is the lower cost - 10 yuan for a cup of Mixue Bingcheng milk tea, the gross profit can reach 5 yuan. Although the product of Mixue Bingcheng is low, according to what it said when recruiting franchisees, Mixue Bingcheng stores can return to their costs in an average of 10 months, compared with the theorem of 8 losses, 1 draw and 1 profit of ten milk tea shops, regardless of whether this data has moisture, it has to be said to be a miracle.

Hello friends, it's not that Mixue Bingcheng is particularly cheap, but that the profit of milk tea is too high.

Mixue Bingcheng just lowered its profits a little, and it is easy to increase sales with a large number of stores, and then increase profits.

The reason why Mixue Bingcheng is so cheap is that it can be so cheap is related to his cost and its materials, the cost is low, and naturally it will not be too high.

The reason why Mixue Bingcheng is so cheap. Because the cost is relatively low, it is sold cheaper.

The reason why Mixue Bingcheng is so cheap is that the sales channels are convenient, and the raw materials are cheap, and in order to make small profits and quick turnover, it will be sold cheaply.

Hello! Mixue Bingcheng is not cheap, it is high-quality and cheap, economical, it should be a small profit but quick turnover, and it is a marketing method.

Why is Mixue Bingcheng so cheap Since the opening of the store, it has been so cheap, it may be a problem of low cost.

Why are Ice Honey City drinks so cheap? Maybe the ingredients of the drink are all water at first, and then a large cup full of spices is particularly delicious, particularly cost-effective, you can buy a large glass of mineral water for a few dollars, Jasmine lives for 34 yuan, and the ice and snow honey city is also three or four yuan, but people are a large cup of special trouble, especially delicious.

That's right, how expensive do you think these things are, and he is very cheap with those things he blends with a bottle. But it can't be said that all the things that are blended are fakes. Those things don't grow naturally, right, he must be cheap.

It's very cheap to do ** activities, these things are not expensive in the first place, and they are very expensive to fry.

Hello, I am happy to serve you: Mixue Bingcheng has a profit of about 200,000 yuan a year. The profit of a bottle of drink in Mixue Bingcheng is between 40 and 60%, such as the case of 1,000 yuan a day of sedan liquid fruit Mixue Bingcheng, the net profit can be between 600 and 400, but the profit of going out for water and electricity and artificial rent may be between 300 and 500 a day or less, but if it is like some stores with better business, it may sell for tens of thousands a day.

Michelle Bingcheng has nothing to do with Ice and Snow Time, and Michelle Bingcheng sued Honey Snow Time Travel, arguing that the other party maliciously imitated the name of the trademark and the decoration style of the store, and there was a suspicion of free-riding. Moreover, the trademark of Mixue Time has been rejected, but Mixue Time still uses this trademark, which constitutes unfair competition and trademark infringement. However, the court held that the conditions stipulated in the Civil Procedure Law were not met between the defendant and the plaintiff, and dismissed the lawsuit, so the lawsuit was unsuccessful.

Rubbing heat: This incident actually had a very bad impact on Mixue Bingcheng, because Mixue Time is indeed imitating Mixue Bingcheng, but this imitation cannot be sanctioned by the law. Since Mixue Bingcheng donated to the Zhengzhou flood, the popularity of Mixue Bingcheng has become very high, and there are many netizens who deliberately support Mixue Bingcheng.

At this time, the malicious imitation of Honey Snow Time has led some consumers to think that there is a certain connection between the two, so supporting Honey Snow Bingcheng will become supporting Honey Snow Time.

Similarity of names:

In the past, there was only Mixue Bingcheng, and everyone liked the related drinks in Mixue Bingcheng very much, and also especially recognized the ** of Mixue Bingcheng. And Michelle Time is a name that has been stolen, but the essence has no resemblance to Honey Snow Ice City, and there is no relationship between it and Honey Snow Ice City. But it is precisely because of such a name that everyone has a greater tolerance and acceptance of the snow time in Honeyrot Town.

Malicious competition: It is precisely for this reason that Mixue Bingcheng chose to sue the other party, but this kind of prosecution was dismissed. Although the prosecution was unsuccessful, after this incident, many netizens gradually realized that there was no relationship between Mixue Time and Mixue Bingcheng, and most netizens would still choose to support Mixue Bingcheng, rather than buying Mixue Bingcheng.

Doing business requires your own intentions, and it is not through this malicious imitation to obtain the corresponding customer flow, and this kind of malicious competition is impossible to be recognized. <>