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How can a restaurant do a good job in catering marketing? The main purpose of catering marketing is to attract new customers and encourage old customers to enter the store for secondary consumption. We can do this through anniversaries, holidays, popular online events, such as some challenges on Douyin.
Event marketing: F&B entrepreneurs can attract customers through some independent activities (anniversaries, statutory holidays), which can distribute flyers offline, publish event information online, and send old customers (SMS, WeChat).
Dividend marketing: Dividend shareholders can be recruited through the shareholder dividend system of the restaurant management software, and the dividend shareholders can only enjoy the dividends of their own customers, and they can also be used as in-store consumption funds.
Activity fission: You can expand new users through the marketing campaign function of the catering software to expand new users and fission marketing.
In-store F&B management software features:
Membership management] Customer status is clear at a glance, understand and explore customer needs, always grasp the customer's consumption in the store, customer birthday greetings, important festivals, preferential reminders, and accept customer feedback.
Dish management] Set up and manage dishes anytime and anywhere, one-click operation, convenient and fast.
Ordering cashier] Innovatively designed the business process and operation scenarios of real-time menu, scanning code ordering, and settlement cashier, reducing the labor cost of ordering and cashier during peak periods. In addition, the relationship between the order and the store manager is clear at a glance.
Bills] Clearly record each transaction bill, and you can also filter and query transaction bills by time.
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What I fancy is the shopkeeper of Shenzhen Leshuzhi. They can be said to be the best in the industry in the field of mobile ordering systems. Successfully attract the attention of the big guys.
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Now the commonly used ordering system should be Eleme, Meituan takeaway and takeaway, these three are similar in function and experience, if you want to say which one is good, it is not easy to compare, it depends on which aspect the subject focuses on. 
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1. Meituan takeaway.
Meituan Takeaway is an online food ordering platform owned by Meituan.com. Meituan's takeaway categories include nearby food, fruits, vegetables, supermarkets, flowers, cakes, etc.
Whether it is breakfast, lunch and dinner, afternoon tea, supper, or Chinese food, Western food, home cooking, snacks, fast food, seafood, hot pot, Sichuan cuisine, cakes, barbecue, fruits, drinks, desserts, etc.
2. "Hungry".
"Eleme" is the largest catering O2O platform in China. Ele.me is a well-known takeaway ordering platform in China, covering hundreds of cities in China, tens of millions of users, and gathering hundreds of thousands of catering merchants. Ele.me provides users in a wide range of regions of China with a rich, simple and fast food ordering service.
3. McNugget delivery platform.
McNuggets is McDonald's delivery service, allowing customers to enjoy high-quality McDonald's food outside of McDonald's restaurants. In addition to food ordering**, McDelivery has also launched online and mobile food ordering services. McDonald's McNuggets offers a variety of burgers, snacks, desserts, drinks and other side dishes.
4. Dianping takeaway platform.
Founded in April 2003, Dianping is the world's first independent third-party consumer review**. Dianping provides consumers with trusted local businesses, consumer reviews, and special offers.
and **, reservation reservation, delivery, electronic membership card and other O2O closed-loop transaction services, covering catering, movies, hotels, leisure and entertainment, beauty, marriage, parent-child, home decoration and other almost all local service industries.
5. KFC home delivery platform.
KFC Home Delivery, KFC's delivery service, allows customers to enjoy high-quality KFC food outside KFC restaurants. KFC Home Delivery is a KFC delivery service that allows customers to enjoy high-quality KFC food outside of KFC restaurants. In addition to food ordering**, KFC has also launched online and mobile food ordering services.
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1. Meituan
Meituan Takeaway now covers 1,500 cities across the country, with more than one million stores. Food, fruits, vegetables, supermarkets, flowers, cakes, support WeChat payment, Alipay payment, more convenient to place orders.
2. Hungry
Ele.me, as a high-quality local life service platform in China, focuses on serving the local life circle, promoting the digital upgrading of the industry, redefining urban life, and making life better and more convenient.
3. Dianping
Founded in 2003, Dazhong Ruler Shirt God Review Network is the world's earliest consumer review**, committed to improving the quality of life of consumers, providing trustworthy local business information, so that users can choose more suitable for their own needs when choosing.
Fourth, word of mouth
Koubei is a platform under Alibaba Local Life, which provides consumers with comprehensive life services such as food, food ordering, food ordering, reservation, numbering, leisure and entertainment, takeaway, product purchase, movie tickets, hotel reservations, ticketing, taxi travel, peripheral travel, KTV, beauty salon and hairdressing, foot therapy, marriage, parent-child, photography, fitness, fresh food delivery, and fruit delivery.
Fifth, Ele.me Star Selection
Ele.me Xingxuan is a high-end takeaway and life service platform under Ele.me that carefully selects merchants and food, and adheres to the supremacy of user experience.
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There are many different restaurant systems on the market, each with its own characteristics and advantages and disadvantages. Here are some common restaurant systems and their differences:
POS system.
A POS system is a widely used in-store meal system that is commonly used by restaurants or retailers to handle tasks such as sales, inventory, employee management, and order tracking with ease. POS systems typically include hardware (e.g., POS terminals, printers, and scanners) and software (e.g., POS software and back-end management systems), which are flexible and customizable, but usually require a certain amount of technical knowledge and capital investment.
Cloud POS system.
The cloud POS system is a POS system based on cloud computing technology, which can access and manage data through the Internet, providing higher hand-to-hand front-tracking, security and scalability. Cloud POS systems typically do not require the installation and maintenance of hardware devices and can be used on any device that supports an internet connection, but there is also a subscription fee.
Ordering machine system.
An ordering machine system is a system that allows customers to order food in-store, and it is usually provided by restaurants, including multiple touchscreen ordering machines and a hidden back-end management system. The ordering machine system can improve the efficiency of ordering, reduce labor costs and reduce ordering errors, but it requires certain equipment costs and maintenance expenses.
**An ordering system is a system that allows customers to browse menus, select items, pay for and choose pickup or delivery options on an electronic device. **Ordering systems can be provided by restaurants, delivery platforms, or third-party service providers, which can improve the ordering experience and sales of customers, but they also come at a technical and expense cost.
Mobile ordering system.
A mobile ordering system is a mobile-based ordering system that allows customers to browse menus, select dishes, pay, and choose pickup or delivery options on their smartphones or tablets. Mobile ordering systems can improve the customer ordering experience and sales, but they come at a technical and expense cost.
In general, different restaurant food systems have their own characteristics and advantages and disadvantages, customers and merchants can choose their own system according to their own needs and budget, dry now more and more businesses choose to scan the code ordering system to use the pass treasure app to generate their own ordering***, posted on the table customers can scan the code to order when they enter the store, providing more service space and time for merchants.
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Hand answer 2, smart POS machine ordering: customers can directly through the front desk smart POS machine set up the dishes, according to the dish preferences and tastes for ordering, payment and smart POS integration of late, the whole process is convenient and fast.
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Then, during the period when the average entrepreneur opens a store, many entrepreneurs in the catering industry are very willing to invest. However, the most important factors in opening a store are the problem of customer traffic and location. In a place where the amount is not large, no matter how good-looking you decorate the store, the customer flow is only those, there will be no new growth, and the boss can only wait for the arrival of customers every day.
In fact, the first step in opening a store is to try the nearby traffic and various methods that can bring in income, and the most important thing in the process of starting a restaurant entrepreneur is the operation of the restaurant.
Now that there is the first wave of communication and promotion, and there are loyal customers, then the follow-up is some problems in the process of opening a store, such as customer statistics, product statistics, etc. Then through the food and beverage system, you can firmly grasp the customer's age, gender, address, and what they often buy.
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Hello, I'm glad to answer for you, a good ordering system is the one that can really help users solve problems, and it is the best ordering system. A month can fundamentally save users 3000-5000 yuan in operating costs, improve the efficiency of restaurant service, is a relatively easy to use ordering system in the ordering system.
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I have worked in a restaurant before, and I have used Qianlin's products, and I personally feel that it is okay and easy to operate.
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I recommend you to try it, Huodian cloud shopkeeper software, self-service management, ordering, membership, pick-up, it is really very convenient, and only a mobile phone is needed to operate, the efficiency has been improved, and the turnover has gone up by itself.
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I think the answer upstairs is still very detailed, there are indeed a lot of ordering systems on the market, but it is a waste of time to try it again, and those who can ask this question must be novices, so in the early stage of entrepreneurship, you still have to consider the cost, I know a place called Yanyu ordering, you can try it for free at the beginning, it is said that you can try it well
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The fire shop cloud shopkeeper is good, you can try it.
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