Anta has become Nike s fierce rival, but why hasn t it been able to surpass Nike? Where is the gap b

Because Nike's ** is very expensive, and Anta's ** is very cost-effective, and most people feel that wearing Nike is very face-saving, which will reflect what their family situation is, the gap between the two is only in **, Anta is much cheaper than Nike, and Anta's quality is much better than Nike's, I firmly believe that one day Anta will surpass Nike.

Nike's brand life is relatively long, and its sales volume and quality are relatively stable, which can ensure the world's best situation, so there is no way to surpass Nike. The gap should be between endorsements and sales, and Anta's endorsement is the biggest failure, and there is no way to promote Anta's sales.

Because Nike's advertising efforts are very large, and the quality and workmanship are very good, it has not surpassed Nike; The gap between the two is in the workmanship of clothes, materials, publicity, market influence, and the number of fans.

Who is more powerful Anta or Nike?

Differing opinions do not turn shoes Nike and, Anta and Li Ning, support domestic products, or Anta is better.

Because Anta is a domestic brand, and now many Chinese people are very supportive of their own brand, so Anta can surpass Nike Adi.

Because Anta's design is very down-to-earth, it is also relatively reasonable, and many people can accept it.

Because the things of this brand are not very expensive, and the quality is very good, they are more popular.

1. The place of origin is different.

ANTA is a leading sportswear company in China, principally engaged in the design, development, manufacture and marketing of ANTA branded sportswear, including sports shoes, apparel and accessories.

Nike is a well-known sports brand in the United States, and the company is headquartered in Portland, Oregon, USA. The company produces a wide range of sporting goods, such as clothing, footwear, sports equipment, etc.

2. Different positioning.

ANTA is a professional sportswear brand positioned for the general public, focusing on providing the most cost-effective professional sportswear for the majority of ordinary consumers.

Nike is mainly targeted at young people who love sports and fashion, and older people who are eager to exercise in the middle and higher income classes.

3. The establishment time is different.

Anta was founded in 1991 and Nike was founded in 1972.

4. Cooperative enterprises are different.

For example, in June 2009, ANTA reached a strategic cooperation agreement with the Chinese Olympic Committee (COC) to become a sportswear partner of the 2009-2012 Olympic Committee, sponsoring 11 major international events such as the 2010 Vancouver Winter Olympics, the 2010 Guangzhou Asian Games and the 2012 London Olympic Games.

Nike's cooperative enterprises are more diversified, such as Beijing time on May 21, 2016, La Liga giants Barcelona announced on the club's official website that it officially reached an agreement with Nike, and the two sides will extend the sponsorship contract, and the specific details will be announced at the next club meeting. According to a disclosure by Spain**, Barcelona will renew the contract with Nike until 2026, receiving an annual sponsorship amount of 100 million euros.

When it comes to sports brands, the first thing that comes to everyone's mind is the foreign Nike and Adidas companies, these two brands can be said to be the big brother level existence in sports brandsThe best sports brands in China are currently Anta and Li Ning, so many people will question how big a gap is there between the quality of Anta and Li Ning and Nike and adidas. In fact, there is not much gap in quality, the key lies in the breakthrough and mastery of core technologies, such as air cushions.

How big is the gap between the quality of Anta and Li Ning and Nike and adidas?

There is not much gap, they are all quite durable, mainly because of the brand benefits, which leads to the fact that Nike Adi is generally a little higher.

There is no difference in quality, but there are too few yards and versions to choose from. For example, when I was pregnant, Nike and Adi could still buy large sizes of clothes, but Anta and Li Ning had no choice at all.

I bought Li Ning's basketball shoes for my husband a few years ago, and yesterday I asked him how he felt about wearing them, and he said that they were very good, that is, comfortable and heeled. The Li Ning sweatshirt I bought is three colors of color-matching, and the white part is still refreshing and not polluted after washing, and the domestic brand is not bad at all except for its fame, but it is relatively low.

In fact, the quality is almost the same, and even some domestic shoes are better than the quality of Adidas Nike, but domestic products do not pay much attention to the design of shoes, and foreign brands of shoes often spend a lot of money to design designers, and the appearance is more popular with young people.

I don't think there's much difference. The same running shoes, under the same use situation, can basically be worn for the same time.

Not much difference! I've bought all of these shoes, and maybe only the sports party can feel the difference! I'll just put it on.

The opportunity for domestic products to break through has come.

Profiteers have no borders, and domestic products should be self-reliant.

Just look at the sales volume to know that no one is stupid this year, and you have to buy good money if you spend money.

I feel that Anta is more ***** than Li Ning.

There is a gap, mainly in new product development and scientific and technological innovation. The sole formula of Nike shoes has been constantly improving over the years, pursuing lightness, wear-resistant, good rebound, and less energy loss, so there is the ZoomX series of Marathon Break 2, which improves running performance for all to see, but the brittle and fragile ZoomX material is a current problem. The X14 series sponge, which has been successfully developed in recent years, should be the midsole with the best performance at present, and the React series products are comfortable and easy to wear, and safe to run.

I hope that this time the national production capacity really starts its own road of scientific and technological innovation, Nike invests high R&D funds every year, sole formula, upper technology has been innovating, domestic has always been plagiarized, but the sole formulator can not copy the essence.