China s market share has declined, why did Nike Adidas lose to domestic products?

The reason why Nike, Asda and others will lose to domestic products is because the trust of Chinese in domestic products has increased, and because China's cultural self-confidence has increased, they are more willing to buy domestic products.

Because of the increase in national pride in our country, everyone prefers to support their own domestic products.

Because the current domestic products are getting better and better, and they are very cheap and very popular with consumers, and now our Chinese people vigorously support domestic products, and the sales of domestic products are very high, so they will lose to domestic products.

The rise of domestic brands, such as Hongxing Erke, Huili. Although it cannot be compared with Nike and Adidas in terms of quality, its cost-effective ratio generally meets the needs of consumers.

Because Nike and Adidas are both foreign assets, and both brands have been involved in bad problems before.

The quality and style of the current domestic brands are very curious, no worse than these foreign brands, and the patriotic feelings of young people are very warm.

Four to five years, this part of the time is reserved for Chinese companies to digest and absorb the market share they spit out.

Half-year revenue fell 35%, and Adidas admitted that the Chinese market had made mistakes. Because they don't understand the preferences of Chinese consumers, their sales are getting worse and worse. At the same time, most Chinese consumers have always been very fond of their own country, and they prefer those domestic brands, such as Anta and Hongxing Erke.

The quality of these brands is better, and at the same time, they are more favorable and can capture the hearts of consumers. <>

Adidas stores can be found in almost all large, medium and small cities, and the CEO of Adidas told everyone in an interview that he did not seize the opportunity, and at the same time believed that these consumers prefer the feeling of China. Although the Chinese market is not spending as much as expected, they feel that Chinese consumers will not give up on Western brands, so they are still confident in the current sales. But every consumer is very sensible, and they prefer to spend their money in the right place.

Maybe the next step is for them to retarget and choose to change the positioning of the product. <>

This brand of clothes and shoes is relatively high, because of the impact of the new crown epidemic now, so many people have begun to cut back on food and clothing. You need to tighten your belt every day, so people prefer some affordable products. These domestic products can donate a large amount of money at every critical moment, so there will be a phenomenon of wild consumption.

After the Xinjiang cotton incident, everyone stood up to boycott these brands. This shows that every consumer is staying true to their original intentions, and at the same time, they are beginning to realize that not every brand is worth buying for themselves. The Chinese will always support the Chinese at critical moments, and they will live forever with this belief.

Perhaps one day in the future, these brands will disappear from the Chinese market forever. But everyone will not feel sorry, but feel that with their own efforts, every domestic product will rise again.

This is because Chinese consumers feel that Adidas' behavior is very arrogant and confident, so they will boycott Adidas.

Before that, Adidas said insulting things about us, made his position clear, and now he admits his mistakes, and it is absolutely impossible to forgive.

Because of the problem of Xinjiang cotton, it has touched the scales, it should be said that it owes an apology to everyone, the Internet is not without memory, and the national righteousness cannot be discarded.