Nike s performance has declined sharply, why is Nike and Adidas not fragrant in China?

It can be seen through the values that Nike's domestic performance has also declined sharply, Adidas and Nike are two very famous brands, mainly selling shoes and some sportswear, Nike also chose to ask Jordan to endorse, and Nike's sales have also grown by leaps and bounds with the blessing of star effect. However, domestic brands are also making continuous progress, and the competitiveness in the market is very large. Most consumers also pay more attention to the cost performance in the process of buying shoes, although Nike and Adidas have a high reputation, but the quality of the shoes is not particularly good, and the price is also very expensive.

Some consumers who do not have sufficient budgets will also give priority to domestic brands, such as Xtep, Li Ning, Hongxing Erke, etc. <>

Domestic brands are also rising strongly, and the influence of brands such as Anta and Li Ning in the market is also very large, so we will see the position of Adidas and Nike in the market, and the sales of Adidas and Nike in the Chinese market are gradually declining, while the performance of many domestic brands is constantly in the first place. The consumer groups that buy sports brands are all young people, and the concept of young consumers has also changed to a certain extent, so they will not give priority to foreign brands. <>

China's consumer market is also constantly changing, and if a brand wants to stand out from the crowd, it needs to keep up with the trend. Hunger marketing is a very suitable choice, and you can also consider adding some feelings or story background, so as to achieve better results. The Nike brand has also been affected by a public incident, which has been boycotted by many Chinese consumers.

The involution of the industry is also relatively serious, most of the sports brands in the market development is relatively good, in the fierce competition, it is also necessary to continue to innovate, to make changes, so as to ensure sales. Whether it is a male consumer or a female consumer, there will be some demand for sports clothing and shoes, and consumers must be satisfied, so as to be able to do better in the market.

In fact, it can be seen from the sharp decline in Nike's performance, the factors that Nike and Adidas are not fragrant in China, domestic consumers have changed, and the change and cognition of consumption outlook no longer favor Nike and Adidas.

Because domestic brands are on the rise. The quality of domestic brands is getting better and better, the design is also innovative, and the cost performance is very high.

Because now we all support domestic brands, after all, during the epidemic, domestic enterprises have donated largely, so that many Chinese have begun to like domestic brands.

Domestic footwear and apparel market, Nike, Adidas.

Both fell off the altar because these brands once spoke out of their mouths, causing disgust among many netizens. Not to mention the fact that young people nowadays are more patriotic, and they will like to buy domestic goods. Nike and Adidas are two very famous brands in the world, although they are expensive, but most people blindly compare, they feel that buying famous brands can improve their own value.

But when it comes to national problems, everyone is still united to boycott these products. <>

Because they have made false statements about Xinjiang. And some brands boycott Xinjiang cotton directly on the Internet.

But the Chinese know that this is all foreign ** random rumors, not credible at all, since these brands have made such a statement, then the Chinese also have backbone, everyone will definitely not bow to these foreign brands, since they do not admit it, then get out of China, so the business of these stores is getting worse and worse, online sales continue to decline, then the closure of these stores is relatively normal, even if some brands finally apologize, but everyone will not forget history. <>

Because of the rise of domestic products, the quality is getting better and better, and the appearance is also very good-looking. China is a country with a very wide land area, there are many people, rich in materials, and there are naturally countless domestic enterprises, but because other enterprises enter China, many people ignore these domestic enterprises. When there is a crisis in some parts of the country, only Chinese companies come forward, they donate a lot of materials, even if their companies are facing closure, they will still lend a helping hand, so this feeling also makes many Chinese people teary-eyed, so everyone began to support domestic products.

Domestic products are more affordable, inexpensive, and not lost to big brands at all. I believe that with the joint efforts of all Chinese people, these domestic brands will become stronger and stronger, and even go to other countries, so that more people can feel the charm of Chinese brands.

In the domestic footwear and apparel market, Nike and Adi can be said to be the support brands that occupied a relatively strong market share for a long time. However, the sales volume of these two brands in the domestic market in recent years is not very impressive. At the same time, the profits are not considerable, the sales volume is getting lower and lower, and these two clothing brands have both fallen off the altar, so what are the reasons behind it?

First of all, a more important reason is that the epidemic has affected the epidemic in the past two years, the entire economy is not particularly good, in the context of the economic downturn, we may pursue more cost-effective items, Nike and Adidas, the two clothing brands in the domestic brand premium is very obvious, a piece of clothing is actually relatively not very cheap, in the overall consumption level of residents is in a downward trend, Brands like this type of brand with a serious premium will naturally not be liked by most consumers, so these two clothing brands have been affected by the epidemic in the past two years, and their sales in China have not been very good. <>

The second is that the innovation intensity of these two brands is relatively small. His style is not very attractive, basically the change in style for so long is not very large, so everyone will not choose the clothes of these two clothing brands anymore, because everyone does not want to buy the same type of clothes, which may also be a reason why these two clothing brands have fallen off the altar. <>

Finally, many domestic brands are now rising, the quality of their clothes is also very good, and at the same time, it is very cheap, compared to Nike and Adidas, they may be the best choice for many of us now, in the case of the competitiveness of clothing brands is very large, of course, it is cheaper, and the quality of domestic brand clothes is more popular with us, so it makes Adidas and Nike their two clothing brands market share is constantly compressing.

The main reason for these situations is that these companies have made some wrong actions in the sales process, which caused them to fall off the altar, they not only hurt the national feelings of the Chinese people, but also caused a very serious impact on the rumor-mongering, and also had some adverse effects on the subsequent development of their companies.

Young people are no longer obsessed with 'foreign brands', the rise of 'national tide', and domestic brands such as Li Ning are more trendy in design and are popular among young people.

It may be related to their **, sometimes ** is too high, naturally no one is willing to buy, and it is also related to their brand effect, and now people are still affected by the epidemic.

The reason behind the announcement of the suspension of services in China is that some sneaker brands such as Anta and Li Ning in China are very popular, which also leads to the low sales of Nike in China, and even has been in a state of Waterloo. The reason why Anta can become a good sneaker brand in the hearts of Chinese is because Anta he first belongs to domestic products, and the second Anta his work association is also very good, and there are many novelties, the reason why Li Ning can fire out of China is because the air cushion and ** in his shoes are very cheap, even so that some ordinary people can afford Nike, the reason why they want to withdraw from the Chinese market is because Nike's ** business in Vietnam in recent years, because the epidemic is really materials can not attack, That's why Anta and Li Ning are out of the Chinese market, while Nike is out of the Chinese market, and of course Nike is also because of the previous time. As a result, Chinese only like to buy Anta and Li Ning's shoes to support domestic products, of course, Nike's shoes are also said to be very good, but its samples are not novel, and even a few years are the same, so this also leads some people to dislike Nike.

Adinaike's performance in Greater China is gradually declining, which is due to the rise of domestic products. Coupled with the outbreak of the new crown epidemic and some flood disasters, everyone does not have any good impression of these brands, so domestic products are even more deeply laughing in everyone's heart. <>

First, because of the rise of domestic products

Branded shoes have always been loved by young people, because they can not only show their fashion taste, but also prove their financial resources. However, with some accidents in China in recent years, it can be seen through some behavioral information of donations that although domestic products do not make money, they are the ones who donate in front of them at every critical moment. Therefore, in this situation of seeing the truth in adversity, everyone still prefers domestic products, and domestic shoes are cheap and comfortable.

According to relevant news, the reason why Nike has seen a downward trend is because of the emergence of the new crown epidemic, which led to the closure of factories in Vietnam, and Sochang Yan's own goods inventory is insufficient. <>

Second, the impact of the new crown epidemic on Adinike is still relatively large

But in any case, even if the goods are sufficient, many people will not choose brand shoes, because there are hundreds or thousands of dollars, and it is not fragrant to buy a few pairs of domestic shoes? Moreover, domestic shoes are very durable and comfortable, whether they are worn by young friends or middle-aged and elderly people, they can get a certain degree of comfort. And according to the corresponding news, in January 2020, Nike's brand store was affected by the epidemic, thus closing more than 5,000 stores in China, which shows that Nike was also caught off guard by the arrival of the new crown epidemic.

III. Conclusion

In addition, everyone who wears Nike shoes knows that Nike shoes are very hard, and very abrasive, not easy to wear, and many people buy Nike shoes just to save face. In fact, Adi's shoes are not out of some **, but they are still holding the old models in the past and are still selling, but everyone's fashion taste is improving very quickly, so these shoes are not able to be loved by young friends. In addition, with the rise of the national trend, brands such as Li Ning, Anta, and Hongxing Erke are rising, so they have great advantages compared with other foreign brands.

The domestic brand is getting better and better, and the source is gradually rising. Now everyone is very supportive of domestic products, and now the quality of domestic products is getting better and better, cheap and easy to wear, and can support national enterprises, so this is the reason for its declining sales.

Because now the Chinese Cong Ying has awakened Zheng Feng, the Chinese people have always supported domestic brands, and the quality of domestic brands is getting better and better, such as You'an or Tsuta, Li Ning, Hongxing Erke, etc., are particularly popular.

Nike and Adidas' performance in Greater China has declined, so does this mean that the products of Nike and Adidas are not fragrant? <>

First of all, it may be because of the impact of the epidemic now, most people tend to be rational about consumption, Nike and Adidas, the premium of their brands is relatively serious, and their products are relatively high on a certain platform, especially shoes, and in the case of the epidemic, most people may not have such a stable income, they will not choose to spend so much money to buy a product with a particularly high premium value of a brand, so in the past two years, many people in China have generally consumed less Nike and Adidas. It is because their brand premium effect is more serious, and the quality of the products is also relatively high, and in fact, many brands of clothes or shoes that can be used as a replacement for them are sufficient. <>

Secondly, many young people nowadays are also more rational in consumption and no longer blindly pursue some foreign brands. But choose to wear more comfortable, like many domestic brands are recognized by the public, now the quality and style of many domestic brands are also constantly improving, so there are more brands for consumers to choose from, and relatively speaking, domestic brand clothes and shoes are much lower than Nike and Adidas, so in such a situation, everyone may be more inclined to buy some domestic brands, and no longer pay attention to the vanity brought by the brand effect. <>

And often Adi and Nike's audience is young people, and once young people's consumption concepts tend to be rational, their sales may be affected to a certain extent, especially in the past two years, their sales volume can be said to have declined more seriously.