How do you rate the quality of a magazine?

With the development of electronic devices nowadays, people's reading habits are becoming more and more inclined to electronic reading, such as e-books, web reading and so on. The existence of newspaper journalism has been increasingly abandoned by everyone, although e-books have a tendency to replace paper reading, but I still like to hold a book in my hand and appreciate it carefully, today we will talk about how to evaluate the good and bad of a magazine.

In fact, it is roughly divided into two levels:

1.Rational satisfaction:Butprovides value(including summarizing and refining existing lessons learned, forward-looking prospects for future trends, restoring unknown behind-the-scenes, in-depth interpretation of seemingly flashy or complex events, advocating what we think is the right values, intellectual challenges and psychological satisfaction for readers, etc.).

2.Sensual satisfaction(Including whether the story is good-looking, whether the layout and the use of ** are outstanding, whether the setting of the topic properly considers the audience, etc.).

From the perspective of our ordinary readers, the main thing to evaluate the value of a magazine is:

The picture is good-looking- This is an advantage that distinguishes it from newspapers, and it is also an important element in this era.

There are points of view——This is the advantage that distinguishes it from the Internet, and it also hides the value orientation and position of the magazine behind it.

There are hot spots, there are exclusives——This is the most important eye-catching magic weapon as **, whether it is personal ** or popular**, new ** or traditional**.

The first thing we pick up a magazine is to flip through it quicklyWhether the typography design is comfortable, and whether the quality of the illustrations is high enough, which is the biggest feature that visually distinguishes magazines from other reading materials. Is the magazine's content aimed at a group that really appeals to that group? If a magazine is engaging and interesting, then this is a good magazine!

1.Magazine circulation is generally checkable, the key depends on how you look, if you really want to advertise, you can.

2.After all, you want to make sure that your readers are authentic. In addition, the circulation of foreign newspapers is generally layman's.

Whether it provides value (including summarizing and refining existing lessons, forward-looking prospects for future trends, restoring hidden behind-the-scenes scenes, in-depth interpretations of seemingly flashy or complex events, advocating values that we believe are correct, intellectual challenges and psychological satisfaction for readers, etc.).

To judge the quality of a journal, the first thing must be to look at its grade: the core of Nanjing University, the core of Peking University, CSCD, the core of science and technology, and the general journal. If it is a core journal, it can be judged by the number of citations, impact factor, and industry recognition. The general journal depends on the level of the journal, such as:

Editorial quality. The review time of high-quality journals is relatively long, and the results can be published in one or two days after submission.

Included**. The journals included in CNKI are often more popular than those included in Wanfang and VIP.

Publication cycle. Like the monthly magazine, the weekly magazine will have a larger amount of literature, and the requirements for manuscripts are more relaxed, which is why some schools and units will clearly require publication in monthly magazines and above.

In addition, the first and second batches of academic journals and journals recognized by the General Administration of China are relatively good in general journals.

To evaluate the quality of a magazine, I think it is necessary to make the following points:

First, whether the content of the magazine should be authentic and consistent with the description of the reader.

Second, the worldview expressed by the magazine should be different, interesting, and appealing to readers.

Third, the content of the magazine should be concise and concise.

This is my personal thought and I hope it can help you.

[Boys and Girls] not only has a good look on it, but also things about celebrities, this is a trend magazine.

In this Internet era, magazines have lost the timeliness of traditional news news, and you don't need to read magazines to understand news news, just go online. I hope to see the depth of the message in the magazine - why it happens, what is the all-dimensional environment in which it is located, what is the interaction between the things and the various factors in the environment, and if it is a case, what is its particularity; If it's a typical thing, what is its universality......Not only should magazines not give up going to the scene to get first-hand information because they have no timeliness advantage, but they must also go deeper and wider. I don't think that many magazines at present list things before and after, and carry out the depth, this kind of accumulation of second-hand information by using the time difference of publication is not depth, but a fool of readers, and more will make readers disgusted.

In addition to being rational and constructive (Cui Yongyuan said that criticism is also constructive), the most important thing is that they can represent the values of the magazine's team, that is, the news facts should be as objective and neutral as possible, but the views should have a position, not "neutral" - specious, ambiguous, or even indistinguishable. With this option, I've given up a lot of magazines over the years, and I don't want it to agree with me, but it should at least make sense and worth reading. Then there's the layout, and I like magazines that give people a sense of entry – people can read their content in a quiet way, rather than just flipping through it and putting it aside.

In the past few years, I have been insisting on buying the magazine "Yanhuang Chunqiu", as far as the layout is concerned, it has almost no layout at all, the oldest typesetting, but it is also the most unlikely to take away the content and reading sense of the layout. There is also a must-buy "Southern Weekly" in every issue, and the layout is also simple, giving a lot of space for content and reading.

For the magazine itself, the traditional criteria are: taste, education, positioning, and sales. And as an audience, it satisfies the needs of sensory and spiritual consumption.

However, the Internet is changing these, such as the original paid magazine, which is now free; The main thing is to change the production system, change the experience of reading consumption, and become more massive. More important than the system revolution Yes, the boundaries between audience and producer are becoming more and more blurred, and readers change this. This partly leads to the pressure of mass interaction for beautiful and humanistic magazines, and the production of art is necessarily niche (and of course continues to be valuable).

So, the new standard: users, interactions, consumption, advertising. FMCG and art coexist.

Focus on the actual level, development potential and job matching.

Science Citation Index (SCI) is a citation database founded in 1957 by Eugene Garfield of the Institute for Scientific Information (ISI) in Philadelphia, USA. SCI (Science Citation Index), EI (Engineering Index) and ISTP (Science Bridge Catalogue Index) are the world's three leading scientific and technological literature retrieval systems.

It is internationally recognized as the main retrieval tool for scientific statistics and scientific evaluation. In February 2020, the Ministry of Education and the Ministry of Science and Technology issued the "Several Opinions on Regulating the Use of Relevant Indicators of SCI in Colleges and Universities to Establish a Correct Evaluation Orientation", which should eliminate the "SCI supremacy".

It is also necessary to take this as a breakthrough point, come up with practical and hard measures with strong pertinence and operability, break the "only first", and establish a correct evaluation orientation. The Science Citation Index uses its unique citation approach and comprehensive scientific data to collect a large number of citations, and then derives quantitative indicators such as the impact factor, citation frequency, and real-time index of a journal in a certain discipline.

The Science Citation Index is one of the most well-known indexable journals in the world today and an important tool for bibliometrics and scientoitrics. Through the citation search function, you can search for the early stage of the relevant research topic, the current horizon and the recent academic literature, and obtain the best abstract at the same time; You can see a record of the references cited, the citations and the records of the relevant documents.

Evaluation Criteria:

In 1976, ISI introduced the Journal Citation Report (JCR) on the basis of SCI, which provides a set of statistical data showing the number of citations of scientific journals, the number of publications, and the average number of citations.

The Impact Factor (IF) of each journal can be calculated in JCR. The level of the impact factor can reflect the influence of a journal to a certain extent.