What is the biggest bottleneck of products like Mushroom Street Beauty Say?

With the rise of the Internet era, there are a lot of large and small Internet online shopping platforms in China, as large as **, industry unicorns like JD.com, and small e-commerce platforms like Mushroom Street and Meili Shuo, so some people say that these small e-commerce platforms have encountered some bottlenecks, what do you think? I think there is some truth to it, specifically.

One of the biggest reasons is that China's current e-commerce pattern has been settled, and large e-commerce platforms such as ** and JD.com are on top, accounting for 90% of the share of e-commerce platforms. Therefore, if these small platforms of Mushroom Street want to win market share in the case that most users have a mobile phone in their mobile phones, they must do our content must be very professional and distinguish it from the first.

However, Mushroom Street is doing very poorly in this regard, which is why they are hitting a bottleneck. It is embodied in the following aspects.

Lack of professionalism

As a professional should be strong, their products lack professionalism, users in the visit**, see some of the daily life with the collocation, but some of the clothes that we usually can't wear, there is also a problem, the information classification after the secondary page is very bad, for example, under the title of the new skirt debut, long skirts, short skirts, strap skirts, denim skirts, users can not intuitively obtain the various information they need.

I think the biggest bottleneck is that users can't understand what the core of this ** is, and they can't let users go to this ** instead of going to ** for the first time.

So at present, Meili said that the bottleneck of the mushroom street must exist, and if you want to solve this problem, you may be able to learn from Vanke and go offline, which may also be a road.

Target audience in the era of electronic Internet. Here's a review audience and other e-commerce **, probably a one-time novice user. But in my understanding, what the subject wants to know should not be limited to these people.

We all know that now society has entered an Internet era, each of which has its own APP, and the means of making mobile phone applications must improve daily life and increase the user's attention and dependence. So, how do you set up a zone when you already have a phone on your phone? In the case of **, only the establishment of professional content can kill a bloody path in the vertical field.

And I think the reason why the two e-commerce companies like Meili and Mushroom Street have never asked are not popular is mainly because the market cake did not eat well and missed the e-commerce bonus period. Surrounded by Alibaba and JD.com, coupled with the siege of Suning and other bigwigs, it is too difficult for these two platforms to emerge without funds and support. Even if it is a female user market with a large consumer base, it is difficult to reverse the overall decline.

E-commerce platforms like this type rarely have the creativity, technology, and capital support of large-scale or fashion e-commerce platforms abroad, which has led to the deformed development of domestic small e-commerce platforms. If you take it as my point of view, I think the bottleneck of these two ** lies in creativity. E-commerce has been played to the point that everyone is rotten, and you don't have new ideas to attract users and seize their pain points, so no matter how good your things are, it will be in vain.

In any case, I still hope that similar e-commerce platforms in my country can get better and better, otherwise it would be too boring to let Ma Yun and Liu Qiangdong monopolize it.