Why don t big name down jackets be discounted in the summer?

Because their workmanship is exquisite, and the warmth effect is good in the next year, so they don't need to be disposed of.

Because the design of the down jacket will always be like that, it will not change much.

Because there will still be a lot of people who will buy it, ***, no price drop.

Because the quality brands are all there, they won't be discounted and they won't feel outdated.

Because down jackets are not like other clothing, the style is updated quickly

Personally, I think that the main thing is that the brand is good, and there will always be people who buy a good brand.

I think it's mainly because of the brand, and someone will always buy it if the brand is good.

Personally, I think that the styles of down jackets are just a few looks, and the big brands are ***.

Personally, I think that the quality and craftsmanship of the big brands are better, so I don't discount it.

It is said that it is cheap to buy a down jacket in the summer. However, the strength of down jackets this summer is significantly smaller than in previous years. The ** of famous brands is usually several thousand yuan a piece.

Industry insiders said that due to the impact of price reductions, manufacturers have shown an attitude of reluctance to sell, and the **model will be several times in winter. <>

Similar styles are twice as expensive. "Last summer, I spent more than 400 yuan on a special down jacket. This year, I'm going to spend 1,000 yuan on anything I like.

In fact, the style is pretty much the same. How can it be doubled in a year? Ms. Cai, a citizen who bought a down jacket in the market for a few days, complained

I buy down jackets every summer, just to get cheap. This year's discount is too small, though. Any brand that is a little famous will cost more than 800 yuan.

The discount on down jackets this year is indeed smaller than in previous years. A well-known brand has launched a 20% discount activity, but many styles are still around 1,000 yuan. In the next store, the salesperson said that the current campaign is only folded, and only some styles can be folded, which obviously does not meet the consumer's expectation of "at least 5% off".

From the absolute point of view, the knee-length style of most well-known brands should be more than 800 yuan, and the one with a fur collar should be more than 1000 yuan. In a department store, a long down jacket priced at 2,980 yuan is placed at the entrance of the elevator, which makes people feel that this is a new winter style. The reporter found in several shopping malls that under 200 yuan, you can only buy low-grade and can't see coats.

Industry insiders suggest that if you are more sensitive to ** and less sensitive to style, you may wish to consider brand concentration ** sales, that is, some brands will concentrate "old goods and old goods" and broken code goods in a certain place for dumpingMost of these activities will be held in the sharing area, and some businesses will also have centralized advertising, so consumers may wish to pay attention to it. This person reminded: "Most of the products on sale are non-refundable, and you need to see the quality when buying." ”。

The cheapest months to buy a down jacket are as follows:

Month. August is already in summer, which is the hottest time of the year, and it is also the cheapest time to buy a down jacket. However, few people will buy down in August, because they can't wear down jackets now, and they have to wait for a long time.

March. Although the weather is still cold in February and March, the pace of spring has slowly approached, and most people have already bought down jackets at this time, so many merchants will carry out some ** discount activities at this time in order to effectively dispose of down jackets that have not been sold.

Down jacket maintenance method

1. Be sure to wash it by hand.

On the inside of the down jacket, there is a small label printed with maintenance and washing instructions, and careful people will find that 90 down jackets are marked to be washed by hand, and dry cleaning must not be done, because the dry cleaning potion will affect the warmth and will also age the fabric. Machine washing and spin drying, after being twisted and stirred, it is easy to cause uneven thickness of filling, which makes the clothes out of shape and affects the appearance and warmth.

2. The concentration of laundry detergent should not be too high.

If you must use laundry detergent to clean the down jacket, usually put 4 to 5 tablespoons of laundry detergent in two basins of water, if the concentration is too high, it is difficult to rinse clean, and the residual laundry detergent in the down will affect the fluffiness of the down and greatly reduce the warmth.

The reasons for the down jacket **** are the increase in product costCold spellThere are many attacks, and people's living standards have improved.

As the season progresses, many areas have entered the depths of winter, and the weather is particularly cold, so the demand for warm clothes such as down jackets will increase. However, since the beginning of this year, many factories have implemented power rationing and production restrictions, so the down jackets on the market are relatively reduced, so when the product is oversupplied, the pants will be paired, **naturally**.

First, the increase in the cost of down jackets is the direct reason for the selling price.

It is understood that the cost of goose down and duck down are the raw materials of down jackets, especially 90 white duck down, which is about 30% more than before. The cost of the product has increased, so the price will naturally follow. And as mentioned above, the implementation of the power rationing and production restriction policy this year has led to a decrease in the amount of down jackets produced by many factories, so down jackets on the market are relatively scarce, and they will naturally be scarce for scarce items.

The cost and supply and demand will directly lead to the fluctuation of the product**.

Second, the cold wave has hit many times, the weather is unusually cold, and people's demand for down jackets has increased.

The sales of down jackets are very good every winter, because the down jacket itself is a relatively light and thin clothing, and people feel that this kind of clothing can keep out the cold and is more convenient, so the number of times they buy down jackets every winter is more. Especially since the beginning of this year, there have been a lot of cold waves, the weather is extremely cold, and the New Year is coming soon, many young people will buy a down jacket for themselves and their families for the New Year, in case it is inconvenient to go out to relatives in cold weather.

Third, people's living standards have improved, and they are very willing to spend money on first-class clothes.

With the development of the economy, people's living standards have improved, and there is a certain pursuit of high-quality life, so when you see good clothes, you will be very willing to spend money to buy, even if you know that this dress is expensive but of good quality, you will not hesitate to start. Especially in recent years, people's consumption concept has changed a lot, and they are more willing to spend money.

Because of the fact that there is a large amount of raw materials, the temperature is relatively low, and the demand for down jackets is relatively large, and many places have been seriously affected by the epidemic.

The reason for the increase in the price of down jackets is that it has entered the winter, and the increase in demand at this time will reduce the number of raw materials, which will lead to ****.

There may be some raw materials that are constantly being used, so there is no way for down jackets to increase in price, which makes many people suddenly feel very expensive.

Now people's demand for down jackets is great, and now there are many foreign brands entering the Chinese market, and there will be such a problem.

I think there are weather reasons, market reasons, development reasons, human reasons and economic reasons. So I don't think that's a good thing.

Mainly because the cost of production has increased, the standard of living has improved, and the weather is too cold now, so it will lead to the price increase of down jackets.

The reason for the price increase of down jackets is that the cost is rising and the price is rising, so the down jacket has also appeared.

The raw materials are constantly developing, and the economy is constantly developing, so there will be price increases, which is particularly normal.

February and July are the cheapest months to buy down jackets.

The first point in time is February, when the temperature is relatively low, but the weather is slowly getting warmer, so we can wear some thinner clothes instead of wearing imitation down jackets. So at this time, no one will buy a down jacket, so the merchant will start to discount**, then you can buy it at this time, buy it to wear next year, **It is also very cost-effective.

At this time in July, few people may think about buying down jackets, so this time is the off-season for selling down jackets, so it is also the cheapest time. Merchants sell down jackets in the summer, and they also have the idea of small profits but quick turnover, so they will start to discount and do some**, which is often very discounted at this time.

The fluffiness of the down jacket

Fill power is an important indicator of down warmth in the world, which refers to the value of cubic inches of volume occupied by each ounce (30 grams) of down under certain conditions. For example, if an ounce of down occupies 600 cubic inches of space, the fill power of that down is said to be 600. Generally speaking, plump, mature birds have a higher fluffy and dull down, while smaller birds have a lower fluffiness.

However, there is a saying that the filling amount represents the "quantity" of the velvet, and the velvet content determines the "quality" of the velvet, and the fluffiness is also an important measurement index. In the case of the same amount of down, the higher the number of puffs, the better the thermal insulation, and the higher the fill power, the more insulating air the down contains, and therefore the better the thermal insulation performance.

Buying a down jacket in summer is cheaper roughly because:

1. Most of the down jacket counters are long-term, summer is a very light season for down jackets, and the fixed costs and staff wages of the counters are unavoidable, and low-price sales can always attract some consumers and increase sales;

2. The styles on sale in summer must be the inventory of the previous year (or the previous two years), and the clothing inventory is discounted year by year.

3. The sales collection in summer is 6 months longer than the sales collection in winter, and it is better to take it out for lending;

4. Customers who buy down jackets in summer consume in the heart of greed for cheapness, and the goods put out by merchants are also goods that can be sold at low prices: broken codes and unsalable products of the previous year.

Why is it so cheap to buy an out-of-season down jacket, do you know the reason? After reading it, I finally understood.