What are some fantastic sales pitches you ve seen?

In the school, there are a few people like students who are setting up stalls to sell pens, as long as they pass by one person, they will not let them go, if you don't buy them, they will catch you and not let them go, and cry again and say: This is our graduation project, if you can't sell it, you can't graduate, you can do it. No way, many people bought a lot of money because of this, and it didn't work at all.

What's more, they didn't graduate from their senior year at all, they came from outside the school, which is not wonderful, it's simply wonderful.

The "banner war" that is popular all over the Internet can be thought of without thinking. For example: "My house is the cheapest", "My house is cheaper than his house", "No one is as cheap as my house". Attract customers to buy one by one, and a snack street near my house is like this.

Nowadays, in order to attract the public's attention, it is really everything, I have seen many times the popular "Xitang Little Brother" is a good example, in order to attract customers, his own restaurant will dance funny dances in front of the restaurant to attract people to eat in his restaurant.

I don't know if you have seen "Brother Salt", using a very simple way, using the arm and forearm to let the salt fall freely onto the food, this way successfully attracted the public's attention, my first thought after reading it is that the little brother is too handsome and I want to go.

I've met a scoundrel pitch that you can stand a pretty girl spoiling you (of course, it's more for your male compatriots).

There is a store in Baoji Railway Station, which says "Loss Sale" and "Last Three Days", two months later, revisit the old place, Mom! The advertising paper has been replaced, but the content is still the same! Speechless!

1. Direct recommendation

This method is more suitable for customers who have a good relationship, and it is carried out on the basis of mutual trust'。

When the customer finds that the performance of the original product is defective, he directly recommends its replacement.

When the original product cannot bring convenience and benefits to the customer, the account manager should take the initiative to recommend other products to the customer.

After the launch of the company's new products, the account manager informs the customer in time and puts forward suggestions to the customer.

Recommending products directly to customers should be based on the principle of good faith, not only to introduce the advantages of the product, but also to explain the weaknesses in the product.

2. Guided sales

This is useful when the customer relationship is not too close or the account executive is more assertive, but both parties respect each other, and it is also suitable for marketing to prospects.

Distribute customer demand questionnaires, formulate survey content according to the performance of products, and guide customers to discover their potential needs.

According to the customer to participate in the bank's new product launch ceremony.

Invite product use cases to let customers know how other customers are using the product.

Hold financial product knowledge seminars for customers.

Demonstrate the use process of the product for customers and arouse the interest of customers.

In the process of guiding the promotion, it is necessary to focus on publicizing the advantages of product and service performance, and cultivate the interest and consumption needs of customers and prospective customers.

3. One-to-one sales

This method is carried out on the premise of the customer's needs, and the bank tailors the products and financial services for the customer.

Reflect the needs of customers to the superior supervisor or competent department in a timely manner, in order to develop products or services as soon as possible.

Conduct research and analysis on the performance and feasibility of a product or service together with the customer, and encourage the customer to participate directly in the product development process.

In the process of product or service innovation, we constantly communicate with customers to continue their interest and demand for new products.

A grand new product cooperation ceremony was held to meet the spiritual needs of customers.

Guide customers to promote and advertise new products and services.

4. Advertising promotion

This method is suitable for a wide range of products and financial services with strong competition in the industry.

Distribution of product leaflets. The flyer is easy to understand, and translates professional terms into comics, sketches, stories, etc., so that customers feel clear and interesting.

Conduct large-scale roadshow activities. Roadshow activities must be in-depth publicity, otherwise the effect will be poor.

Select a region or industry where your business is concentrated to carry out a local advertising campaign.

5. Activities

Gift**. Encourage customers to use banking products by giving them gifts and allowing them to enjoy some special benefits or conveniences of the bank.

Relationship**. Through the introduction of long-term relationship preferential policies, we promote the maintenance of a long-term relationship between customers and institutions.

United**. Cooperate with enterprises or merchants to provide financial services in cooperation with the operation of production and distribution departments.

Public relations**. Carry out first-class activities in combination with public welfare undertakings. For example, for each transaction made by an American Express customer, the bank will donate 2 cents to the American Anti-Hunger** Association. While expanding sales, it also enhances the image of the company.

Combination**. Through the organic combination of advertising, public relations, sales promotion and other ways, to carry out the best activities.

The methods and skills of product promotion mainly include: understanding the real needs, treating doubts frankly, considering problems for customers, paying attention to key links, controlling patience to answer questions, guiding customers from the details, and determining sales objects.

1. Understand the real needs of customers. When we sell, don't rush to sell products, but first understand their needs, recommend them to customers in a targeted manner, and improve the accuracy and success rate of sales.

2. Be honest with customer doubts. Only by facing up to their own product problems can salespeople trust us.

3. Consider the problem for customers. When we treat customers, we must agree more, so as to better reach an agreement and sign a successful contract.

4. Pay attention to the control of key links. Sales requires a process, from knowing the customer to letting the customer understand the product, we should gradually master a process.

5. Patiently answer customer questions. Customer's questions, we should confirm in time and answer patiently.

6. Guide customers from the details. We should start from the details of the interaction with the customer, really observe some problems, and see the real needs of the customer.

7. Determine the accurate sales object. We should determine that according to the different needs and characteristics of customers, the most suitable products will be promoted to different customer groups in a timely manner.