Evie Ledbayt Lee s contribution to public relations, please be specific?

Ivy Lee Manifesto: In 1908, in response to the limitations of Barnum's propaganda activities, Ivy Lee proposed "Telling the Truth Public Relations", which gradually formed a relatively complete theoretical system of the principles and methods of public relations. He.

In 1903, Ivy Lee founded the first public relations company.

The firm became the prototype of the modern public relations firm, and Ivy Lee became the first professional public relations person to provide public relations consulting to clients and collect fees, pioneering the professional profession of public relations. Ivy Lee's efforts and successes are regarded as milestones in modern public relations, and he is also known as the "father of modern public relations".He has been hired by a number of giant companies to deal with Lao Liang's repentance disputes.

and social friction, with its own successful and effective public relations practice activities have established its position and role in the history of public relations.

Ivy Lee's major achievements are reflected in his four major contributions to public relations: first, he put forward the idea that business should link its own interests to the public interest, rather than oppose them; second, to deal with top decision-makers and managers, and to implement plans only if managers are actively supported and personally handled; third, to maintain an open and unimpeded exchange of information with the media; Fourth, emphasize the importance of making business and industry humane, and reach out to employees, customers and neighbours.

His public relations credo is:"The public must be informed","Let's be honest", advocating that enterprise management follow"The door is open.

principles. Ivy. Lee's public relations consulting still has a lack of empirical and intuitive work, but his status as a pioneer in the public relations profession is indisputable.

Briefly describe what Ivy Lee has done for public relations.

The core of Ivy Lee's public relations thinking is to "tell the truth" and "tell the truth". His slogan was "The public must be informed". He repeatedly emphasized this creed to his clients:

Whatever is good for the public will eventually benefit the business or organization. In the era of Ai Hui Shen Wei and Lee, not only did the social production structure transition from "production-centered" to "market-centered", but also the intervention of the media forced social organizations to change from "ivory towers" to "glass houses". That is, the process from the closing of the portal to the opening of the portal is completed.

In addition, modern management theory has also realized the transformation of "thing-centered" and "people-centered".

Summary. In 1903, Ivy Lee opened the first full-fledged public relations consulting firm, specializing in providing communication services to corporations and other social organizations, assisting clients in establishing and maintaining contact with the public, and became the first person to professionalize public relations work. Most notably, in 1906, Ivy Lee published a Declaration of Principles for public relations activities, which set out the basic principle of "telling the truth."

He argues that information should be provided to the public without fail, and that an organization must tell the truth in order to be in good standing; If the disclosure of truth has a negative impact on the organization, the organization's policies and behaviors should be adjusted based on public reactions and evaluations. As a result, Ivy Lee has earned the respect of the world and is known as the "father of modern public relations".

Briefly describe what Ivy Lee has done for public relations.

Hello, I have seen your question and am sorting out the answer, please wait a while In 1903, Ivy Lee opened the first formal public relations consulting firm, specializing in providing communication services for enterprises and other social organizations, assisting clients in establishing and maintaining contact with the public, and became the first person to professionalize public relations work. Most notably, in 1906, Ivy Lee published a Declaration of Principles for public relations activities, which set out the basic principle of "telling the truth." He argues that information should be provided to the public without fail, and that an organization must tell the truth in order to be in good standing; If the disclosure of the truth has a negative impact on the group, the organization's policies and practices should be adjusted according to the public's reaction and evaluation of the collapse.

As a result, Ivy Lee has earned the respect of the world and is known as the "father of modern public relations".