Is it better to open a bubble tea shop and join the brand or to learn technology by yourself?

It's better to be a franchise store.

Hello, dear, it's better for a bubble tea shop to open its own store. Added:1

The advantage of joining is that you can use the advantages of brand awareness, business model and management experience to reduce entrepreneurial risks and difficulties. At the same time, franchisees often provide training and support so that first-time entrepreneurs can get started faster. 2.

The advantage of opening your own store is that you have more autonomy and flexibility, and you can formulate your business strategy and operation according to market demand and your own situation. At the same time, opening your own store also means that you need more investment and energy, and you need to build a brand and business model from scratch. In short, whether to join or open your own store, you need to take into account your own actual situation and needs, as well as the competitive environment and development trend of the market.

Whichever way you choose, you need to do adequate market research and preparation to ensure the success and sustainability of your business.

First, the choice of stores.

Do it yourself: Choose your own store, it's good to have a vision, if you choose the wrong one, it will affect the store traffic.

Joining: The brand will help you choose the most suitable geographical location in a ** range according to a variety of detailed survey data.

Summary: The two choices are actually similar, and choosing by yourself does not necessarily mean that you can't choose a good place, although there is knowledge in it, but it is not so deep.

Second, the design and decoration of the store.

Do it yourself: you need to find a design company to design, and the quality of the design depends on how much money you are willing to pay; The same is true for decoration, the grade of decoration depends on your own pursuit of height. The advantage of choosing yourself is that there is no upper limit to the design and decoration style, as long as you can afford the money, the five-star hotel level can also be rectified.

Joining: If you choose to join, in terms of design, you can put forward some opinions, but the general style is still set by the brand, because this is free design, so the disadvantage is that the brand will not be designed to be very high-end in the case of considering the cost, of course, except for those who often have millions of franchise fees, but millions of franchise fees include the money for design and decoration.

3. Equipment purchase.

Do it yourself: If you are opening your own store, you need to buy the equipment yourself, but the advantage is that you can shop around and choose a cheaper equipment.

Joining: If you join, the equipment is provided to you by the brand, which is usually included in the franchise fee, and the disadvantage is that the equipment is locked by the brand, and the advantage is that some equipment is customized, which is more in line with the needs of production and operation.

Fourth, store operation.

Do it yourself: It's one thing to open a bubble tea shop, it's another thing to run it, and whether you can run it depends on your own experience and mind. If you are an inexperienced person, it is difficult to do it in the early stage, and you have to put in 200% of your energy.

Joining: Franchise storefront, the franchisee will help you operate, and make suggestions, because this is his brand, to help you promote, but also to help him promote, your business is good, it is also good for the brand.

Fifth, brand effect.

Do it yourself: You can go to the store name by yourself, which is still very good, but the bad thing is that your name has no brand effect, it belongs to a civilian store, and for a fashion product like milk tea, a civilian brand is very unfavorable for promotion.

Joining: Joining the brand is to use the brand name, such a name has a certain brand effect, the advantage is that it is easier to promote, the disadvantage is that the owner of the brand is not you, you need to pay the brand fee every year.