Why is a bunch of grapes just a marketing advertisement?

A high-end grape variety auction was held in a prefecture in Japan, and a bunch of grapes was sold for a whopping 1.3 million yen, which can be said to be unprecedented. If you want to ask what is strange about this grape, in fact, if you look closely, it is no different from ordinary grapes, even if you participate in high-end grape auctions, when it comes to the sky, its essence is just grapes, and it is not inlaid with gold and silver, and the weight is about a catty, how can it be worth so much. A lot of people think it's just a marketing campaign about grapes, and I personally agree with this for two reasons.

First, even if it is so high, it is still a grape in essence, and it will not change the essence of grapes because of its high value, making it a "golden grape" or "diamond grape". Its ultimate destination is to be eaten or made into wine, but just such a little grape, making wine is not enough at all, it will be eaten by auctioneers to a large extent, spending so much energy and financial resources into the auction, it will definitely not say that the sky-high price of grapes is simply eaten by people, it is actually the ultimate purpose is to publicize.

The second is Japan's economic impact. In the context of the world's fight against the epidemic, the world economy is relatively sluggish, and Japan is no exception, and due to the impact of the epidemic, the frequency of tourism or other exchanges between countries has become lower, which is undoubtedly worse for Japan to develop through tourism. They desperately need a way to draw attention to their products and find other attractions for their products, and auctioning off sky-high grape prices is one way to do so, so let's wait and see what the results will be.

In the final analysis, the reason why the Japanese want to campaign for high-quality grapes and auction sky-high prices is to promote themselves, attract people's attention to their grapes, and make people have a strong curiosity about what kind of grapes were auctioned so high, and people who want to know the answer either go to check it in person or find the answer on the Internet, so that the purpose of their sky-high grape auction has been achieved.

A bunch of grapes in Japan was auctioned for 70,000 yuan, and netizens joked that it was an Apple mobile phone in one bite. <>

In Japan, there is a prefecture called Ishikawa Prefecture, which specializes in the high-quality grape "rubyroman" (romantic ruby). This premium grape was auctioned for the first time at the ** wholesale market in Kanazawa City. And among the 46 bunches of grapes produced this time, one bunch of top grapes in the premium grade was sold at the highest 1.1 million yen (about 10,000 yuan) in history, which is equivalent to about 2,400 yuan to buy a grape.

The person who bought this "sky-high" bunch of grapes is Konishi Komaru, a 37-year-old owner of a large supermarket from Amagasaki City. Konishi Komaru was very happy to be able to buy this bunch of top-quality grapes, and said that he was very honored, and he would be even happier if his actions inspired the farmers in Ishikawa Prefecture. At the same time, he said, the bunche of grapes will be displayed in the store in Amagasaki City, and customers will be entertained free of charge.

"It took 14 years for Ishikawa Prefecture to develop a new grape variety, the Ruby grape, which can reach 3 centimeters in diameter per grain like a golf ball, and is twice the size of ordinary Kyoho grapes," the Ishikawa Prefecture Branch of the National Federation of Agricultural Associations (JA Son-no) said. The requirements for the shipment of "ruby" are also very strict, with a sweetness of more than 18 degrees and a weight of more than 20 grams per grape. This year will be the ninth time that Romantic Ruby has been launched, and it is expected that 20,000 bunches of Ruby grapes will be shipped by late September.

Since the start of the auction in 2008, the Ruby grape has been selling records at auction**. Of all the grapes shipped, the first ripening grapes are usually considered lucky and bring good luck to buyers. And the sellers of "ruby" grapes are also interested in this, so that the ** of "ruby" grapes continues to soar, in fact, this is just a marketing method.

A bunch of grapes can be bought at such a high price, and it is deliberately carried out at auction, obviously to attract attention and publicity.