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The Audi A3 will be produced in China and is expected to cost 10,000 yuan.
Recently, An Shihao, general manager of FAW-Volkswagen's Audi sales division, announced that Audi will produce an "A-class" model in China. Because the Audi A3 (Audi A3 News, Audi A3 Talk) is a next-generation "A-Class" model based on the Volkswagen PQ35 platform, and shares a production platform with FAW-Volkswagen Sutar, the introduction can be completed with less cost and time. Let's take a look at what kind of strategy Audi A3 will adopt in China through the comparison of Audi's new A4 and A6 at home and abroad.
Before analyzing the price of the domestic Audi A3, let's first learn about the models sold by the Audi A3 in overseas regions and **. Taking North America as an example, the Audi A3 has a total of 3 models, and its price is equivalent to 10,000 yuan. In terms of powertrain, the Audi A3 is equipped with two engines.
Since the Audi A3 is only equipped with two engines in North America, we selected two new Audi A4 and A6 models with the same powertrain for analysis. From the above table, we can see that the price of the new Audi A4 model and the new Audi A6 in North America is only 10,000 yuan and 10,000 yuan. However, due to import tariffs on parts and other related expenses, the prices of Audi's new A4 and A6 in China are 10,000 yuan higher than those in overseas countries.
If the domestic Audi A3 is also equipped with the engine, according to the difference between the new Audi A4 and A6 at home and abroad, the domestic Audi A3 will be as high as 10,000 yuan. However, due to the fact that the new domestic Audi A4 is only equipped with an engine with a displacement of 10,000 yuan, and the first range is only 10,000 yuan. It is conceivable that if the Audi A3 is priced too high, it will inevitably cause the consequences of competition with the same door.
Therefore, the domestically produced Audi A3 will adopt the method of using a low-displacement engine to control production costs.
Considering FAW-Volkswagen's existing engine lineup, the power equipment of the domestically produced Audi A3 will be as well. Because the low-speed torque is good and has long been localized, it has a cost advantage. FSI has long been installed on some Audi models, and the use of this engine not only reduces development costs, but also conforms to the image of Audi's high-end brand.
Due to the consideration of FAW-Volkswagen's "A-class" car-Sutar's first range of 10,000 yuan, FAW-Volkswagen's new Audi A4 ** range of 10,000 yuan, as well as the problem of Audi's high-end brand image, we expect the domestic Audi A3 to be 10,000 yuan.
The Audi A3 will be the first "A-class" car of FAW-Volkswagen Audi to be displayed in front of the Chinese people. Then this set.
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The paint is available in Dazzling Red, Deep Ocean Blue, Glass Blue, Eagle Gray, Crystal Gray, Dazzling Black, Phantom Black, Meteorite Lime, Crystal Silver, Dakota Gray, Toki White, Lava Gray, Cisco Blue, and Planet Blue.
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Audi A3 blue is Hainan blue.
The Audi A3 comes in a variety of colors, including Glacier White, Tango Red, Kanas Green, Samoa Orange, Misano Red, Amalfi White, Shinaz Red, Hainan Blue, Crystal Silver, Monsoon Gray, Lotus Gray, Beluga Brown, Titanium Rice, Dazzling Red and so on.
Cisco blue is only available in imported A3, while Hainan blue is the exclusive color of domestic A3. The uniqueness of this color is that Hainan blue is the "panda color" in China, Hainan blue is only available in the Chinese market, not abroad, and Audi used the Chinese place name for the first time to name the car color, which is really groundbreaking for the first time.
Changing colors of cars:
For example, before 1965, bright gray cars were the most popular. In 1965, blue, gray and silver cars were in vogue; In 1968, there was a rapid increase in the number of yellow cars; By 1970 there was a sharp decline in yellow cars, while the number of olive and brown cars gradually increased; In 1977 the brown car was the most popular.
In 1982, white cars accounted for 50% of car ownership, and in 1985 and 1986 the number of white cars reached an all-time high, with one out of every four cars being white. According to a survey, the best-selling car colors in the world in 1989 were white and red. After the 90s of the 20th century, the sales of black cars gradually increased.
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The Audi A3 is available in Glacier White, Tango Red, Kanas Green, Samoa Orange, Sanye Red, Amalfi White, Shinaz Red, Hainan Blue, Crystal Silver, Monsoon Gray, Lotus Gray, Moby Dick Brown, Titanium Rice, Dazzling Red and other colors. In the face of various color models, presumably color is very important to the car. Is there too many colors, I don't even know which color to choose?
A3 has a color called dazzling red, which is very classy. Silver cars tend to have a strong business atmosphere, and with the appearance of A3 sport, they are more youthful and fashionable, which is very suitable for young boys. Cisco blue is only available in imported A3, while Hainan blue is the exclusive color of domestic A3.
The uniqueness of Hainan Blue is that Hainan Blue is the "panda color" in China. Hainan Blue is only available in the Chinese market, not abroad. Moreover, this is the first time that Audi has used Chinese place names to name the color of the car.
However, as part of the car styling design, the car color is directly dominated by the designer and is influenced by the car styling factors. Different shapes with different colors, this is from an aesthetic point of view. The right color can better compliment the shape of the design and show the characteristics of the car.
In general, I think it's better to choose bright colors for small cars. Hainan blue is a good choice, and the dazzling red is also good. Of course, color preferences vary from person to person.
Millions of car purchase subsidies.
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Audi A3 ( Check price |There are 12 models available in both hatchback and sedan versions, and this article focuses on the sedan version. In terms of appearance, the overall shape of the Audi A3 is very similar to that of the Audi A4L, but the body is smaller and more compact, and the optional S-Line sports exterior package makes the Audi A3 have a more sporty feel.
So, what colors does the Audi A3 have and what color does the Audi A3 look good in? Let me explain it to you.
The Audi A3 comes in a variety of colors, including Glacier White, Tango Red, Kanas Green, Samoa Orange, Misano Red, Amalfi White, Shinaz Red, Hainan Blue, Crystal Silver, Monsoon Gray, Lotus Gray, Beluga Brown, Titanium Rice, Dazzling Red and so on. In the face of a variety of colors, the importance of color to the car must be great.
Personally, I think the Misano red is more suitable for the Audi A3. The meaning of red is almost always positive, so it is reasonable that the share of red cars in China's auto market is higher than that of other regions. Secondly, red represents festivity, prosperity, prosperity, enthusiasm, etc.
As a part of the car styling design, the car color is directly led by the designer and is affected by the factors of the car styling.
Different shapes with different colors, which is from an aesthetic point of view, the right color can better set off the design of the shape and show the characteristics of the car.
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The Audi A3 is available in a variety of colors for consumers to choose from, such as Glacier White, Tango Red, Kanas Green, Hainan Blue, Monsoon Gray, Moby Dick Brown, Starry Yellow, Foil Silver, Samoa Orange, Syrah Red, Titanium Gold, Phantom Black, Parrot Blue, etc.
The Audi A3 is based on Volkswagen's MQB platform, with excellent handling, high utilization of the empty and rear suspension layout, and outstanding cargo area in its class. The most striking feature of the front of the Audi A3 is the family's characteristic large hexagonal grille and chrome edging. The sculptural bonnet and symmetrical one-piece safety bar create a strong visual impact.
The highlight is the matrix LED headlights, which combine all the elements into a more linear three-dimensional shape. The length, width and height of the body are 4457mm, 1796mm and 1417mm, the wheelbase is 2629mm, and the rear line also follows a straight line, which looks wider. The taillights are still the standard family design, with no flaws but no surprises.
The lower exhaust pipe adopts a single-sided, double-outlet tailpipe layout, which increases some maneuverability in the hall.
In terms of interior design, the style continues the line of simplicity and elegance. The central control layout is reasonable and durable. It is made of a large area of soft material and is also available in a variety of different materials.
The whole system is equipped with a 7-inch central control screen as standard, which is controlled by the MMI system knob panel at the armrest, supports AppleCarPlay interconnection, and the display screen at the dashboard has also been upgraded to a color screen. The steering wheel shape is more ergonomic and feels good.
In terms of power, the 40TFSI model uses the EA888 third-generation engine with a displacement of 140kW and a hybrid fuel injection system, with a maximum horsepower of 140kW (190PS) and a torque of up to 320Nm, and the transmission is equipped with a 7-speed S-Tronic dual-clutch transmission. In terms of chassis, it adopts front and rear single sock combustion concealed suspension.
Millions of car purchase subsidies.
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The Audi A3 is available in Glacier White, Samoa Orange, Magic Black, Syrah Red, Starry Yellow, Hainan Blue, Kanas Green, Monsoon Grey, Brown Brown, Titanium Gold, Foil Silver, Tango Red, and Parrot Blue. Different colors give people different feelings. Bian Xiao likes the glacier to be whiter.
Car color is one of the elements of car styling. The colors of the car include the color of the paint on the exterior of the body and the color of various materials inside. When the interior and exterior of the vehicle are in harmony with the colors of the environment, passengers and pedestrians alike can feel good.
Each color gives a different feel. Therefore, consumers do not have the psychological needs of Datong and need different colors to meet. Orange is bright, gorgeous, exciting, sweet, and happy.
Yellow represents clarity, happiness, nobility, and hope. Green represents freshness, calmness, tranquility, softness, ease and youthfulness. Blue represents profundity, eternity, serenity, rationality, honesty, and coldness.
Purple represents elegance, nobility, glamour, and pride. White represents purity, innocence, simplicity, holiness, and brightness. Gray represents melancholy, negativity, modesty, ordinariness, silence, temperance, and loneliness.
Black represents the sublime, solid, serious, powerful, and rough. In general, young people like sports and prefer bright colors to show their individuality. Red, yellow, orange and blue are available.
Older consumers tend to choose understated colors, with black and gray being more concentrated.
Millions of car purchase subsidies.
Very high, the price of this car is about 200,000 yuan, but the design and appearance of this car are very beautiful, and it is very face-saving to drive, and the power of this car is very strong, it is not very fuel-intensive, and the space is relatively large.
People in the middle class will buy an Audi A3. Advantages: Particularly minimalist, the division of functional areas is very clear. Disadvantages: The space in the back row is too small, and it will look particularly crowded when sitting three adults.
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