Wang Han apologized for the endorsement incident, why was he still complained by netizens?

Because everyone thinks that he, as a very famous public figure, is too careless to accept endorsements, and he is not worthy of liking.

First of all, the lack of eye polishing and choosing advertising endorsements led to follow-up problems; Secondly, Wang Han's apology was also because the online quarrel was too fierce that he had to stand up and couldn't pay for his mistakes. So although he apologized later, the audience didn't pay for it.

Mainly because there is a problem with the product he endorses, he must also have a certain responsibility, so he will get complaints from netizens.

Although Wang Han apologized for the alleged fraud of the endorsement product, there are still many netizens who can't understand it, and it is difficult to recover the lost money.

Because Wang Han's previous image to the public was too perfect, a stain suddenly appeared, and he would definitely be caught by many people, and then he kept talking.

Wang Han angrily smashed the host's special microphone of 100,000 yuan for the newcomer to roar when he saw injustice. And Wang Han's anger this time not only did not offend people, but also made people feel that Wang Han was very sincere.

Wang Han passed the audition and got the opportunity to co-host the Hunan Economic Television emotional program "True Love Match" with Qiu Xiao, thus starting his career as a host; In the same year, he hosted Hunan Satellite TV's marriage and love program "Rose Covenant". In 1999, he hosted the Anhui Satellite TV variety show "Super Winner"; In the same year, he served as the host of the Hunan Economic Television variety show "Lucky 99".

Ambassador:

On November 9, 2006, Wang Han was hired as the first "Hunan Fire Ambassador", and he will participate in the fire protection public welfare publicity activities as the fire protection image ambassador.

In 2007, Wang Han served as the "Image Ambassador of Hunan Province for Unpaid Blood Donation"; On May 18, on the 30th "World Museum Day", in order to promote the public's understanding of the museum, the Hunan Provincial Museum hired Wang Han as the museum's image ambassador.

In 2012, Wang Han and Tiantian Brothers members Tian Yuan, Qian Feng, and Yano Hao.

2. Jin Ensheng was appointed as the "Image Ambassador of Changsha Unpaid Blood Donation" by the Office of Changsha Blood Donation Promotion Committee.

Recently, an online article said that the "Love Money Enter" APP endorsed by Wang Han had difficulties in cashing in June 2020, and many investors could not withdraw their funds on the product normally, and expressed the hope that Wang Han, who was once the spokesperson, could help investors speak out.

In response to this matter, Wang Han's team responded on July 2: The endorsement has ended at the end of 2018. Wang Han and his team have been working with relevant departments to urge the platform to solve problems, hoping to help everyone reduce losses.

Subsequently, Wang Han issued a signed statement and apologized, saying that he and his lawyer team would actively follow up on the matter and face it with everyone.

2. Since it involves the cooperation of endorsement products, before the cooperation began, we communicated closely with the legal team, strictly fulfilled the obligations of the spokesperson specified in the Advertising Law and other relevant regulations, and verified the legal compliance of the platform's qualifications and the authenticity of the business. For example, the platform qualification information provided by the other party has been verified; Wang Han himself also registered as a user on the platform before the endorsement, and only after experiencing the product did he sign a cooperation agreement.

3. Recently, after the news of the difficulty in cashing out funds came out of the "Love Money In" product, Mr. Wang Han was very concerned about this and took the initiative to communicate with the platform many times, hoping to promote the platform to solve the problem as soon as possible and safeguard the legitimate rights and interests of users. Mr. Wang Han gave a detailed explanation to the relevant regulatory authorities on the endorsement. At the same time, we are also looking for more ways to help, including entrusting a team of lawyers to actively follow up.

Fourth, Mr. Wang Han is very sad that everyone has encountered difficulties in cashing funds! Regardless of whether the problem occurred during his endorsement contract, Mr. Wang Han has always treated the matter with a responsible attitude and is doing his best to work with relevant departments to urge the platform to solve the problem. At the same time, it is recommended that affected friends complain through formal channels such as consumer rights protection agencies.

5. Wang Han's team will continue to work with you to continue to pay close attention to and follow up on this matter, fully communicate and urge the platform to solve the problem, and safeguard everyone's legitimate rights and interests to the greatest extent.

Wang Han, male, formerly known as Wang Jiangang, was born in Wuzhong District, Suzhou City, Jiangsu Province in 1974 and graduated from Hunan Radio and Television University. The host of Hunan Satellite TV is also a famous entertainment program host in Chinese mainland. Understands a variety of dialects throughout the country.

He has hosted TV shows such as "True Love", "The More You Strategy, The More You Happy", "Superhero", "Rose Covenant", "Super Girl", "Happy Boys" and other TV shows.

On November 4, 2009, he was elected as the vice chairman of the Hunan Television Artists Association.

In December 2011, he was elected as a member of the Hunan Provincial Committee of the Chinese People's Political Consultative Conference. On December 6, 2015, he became a member of the ** committee. On the evening of November 19, 2014, Li Xiang Weibo broke the news that Wang Han was happy with his noble son Xiao Mumu.

On January 27, 2018, he was elected as a member of the Standing Committee of the Hunan Provincial Committee of the Chinese People's Political Consultative Conference.

On September 19, 2019, he was hired as the first special supervisor of the Hunan Provincial Supervision Commission until January 2023.

Wang Han, the endorsement overturner, has a certain responsibility, and this responsibility lies in the fact that he did not tell everyone the news when he ended the endorsement. After all, today's netizens only care about money, and their money is lost, as long as you can find any relevant person, even if you have used it, they will make you responsible. There is no responsibility in other aspects, even if Wang Han doesn't speak out, I don't think he did anything wrong.

Wang Han also has a certain responsibility, because after all, this product was endorsed by Wang Han, and it still has a great impact on buyers.

Of course, there is responsibility, and ordinary people and fans buy because they trust the stars and then believe in the products they endorse. Celebrity endorsement products must first understand the performance and authenticity of the product, the product quality is worthy of endorsement before endorsement, do not understand the product, it is difficult to ensure the quality of the product under the premise of endorsement, will only let their fans and ordinary people be deceived, hurt their hearts, and will also let their image in the minds of fans plummet.

I think it's not wrong, but celebrity endorsements have a certain leading role, although they don't have legal responsibility, they need moral responsibility, so Wang Han must apologize.

Because Wang Han's endorsement of "Love Qianjin" was suspected of fraud, and many people's property was damaged, Wang Han chose to stand up and apologize. From a legal point of view, whether Wang Han should be held liable for the suspected fraud of the product mainly depends on whether Wang Han previously knew that there was a problem with the product, if Wang Han knew that the product was fraudulent but still endorsed and deceived consumers, then Wang Han should indeed bear the corresponding responsibility, but judging from Wang Han's reaction, Wang Han should not know the inside story of this matter, causing damage to the property of the majority of consumers, and it is not something that Wang Han wants to see, Wang Han stands up and apologizes also to give an explanation to the public. After all, he is indeed the face of this product.

01. Although celebrities do not have to bear the corresponding responsibility for product mistakes, their endorsements still affect the public's choice to a greater or lesser extent. In such an era where traffic is king, many products will have their own celebrity spokespersons. The purpose of merchants spending money to hire spokespersons is to be able to use the appeal and influence of celebrities to help their products sell well, so as to increase sales and obtain profits.

If there is a good product, it is not a bad thing to be able to present it in the way of celebrity endorsement and promotion, after all, everyone likes high-quality and low-cost products, but if there is a quality problem in the product itself, it will cause a big blow to both the product itself and the celebrity who endorses it. Because many consumers are here for celebrities.

02. If there is a problem with the product endorsed by Wang Han, he also bears unshirkable responsibility. Although the product has nothing to do with Wang Han, the public believes in the product because they believe in Wang Han. After the product accident, Wang Han's own image must have been affected a lot, and he chose to apologize because he wanted to give an explanation to the fans who have always believed and supported him.

03. Although celebrity endorsement is a two-way benefit, both celebrities and consumers should be cautious. The accident of the product endorsed by Wang Han also makes us see a clear truth, whether it is the star himself or the general public, we should be more cautious and cautious when choosing products, we must examine the product in an all-round way, we must not be deceived by the surface image of the product, we must improve personal vigilance, and at the same time, celebrities should pay more attention to the quality of the product when choosing endorsed products.

Because according to the new advertising law, spokespersons have certain responsibilities for the products they endorse, and they need to understand and use the products, so it is really not unjust for spokespersons to be scolded.

Because the fame and popularity of celebrities are very high, many people look at the celebrity's fame when buying products, and think that what celebrities endorse is good, and once the product goes wrong, the spokesperson must also have a certain responsibility.

Wang Han used his identity as a host to make fans trust this unfamiliar software, and it was precisely because of his influence that fans chose to believe and buy, resulting in losses and deception. Wang Han has a certain responsibility, so he has to apologize.

Recently, a financial management project that Wang Han once endorsed was cool, although Wang Han has terminated the contract with the company's endorsement, but many people still put the account on his head. As a public figure, Wang Han's influence is very large, and it is estimated that some people who invested money on this platform at that time were also aimed at Wang Han's endorsement. Now that there is a problem with the platform, many users who have invested money have found Wang Han's head, and also emphasized that Wang Han is responsible for this matter.

1. Celebrity endorsement products should be based on a responsible attitude for the public, and they cannot endorse <> for money

Nowadays, when many products are promoted, companies will find some celebrities to endorse, of course, according to the different value of the stars, the endorsement fee is also different. In order to receive endorsements, some celebrities do not investigate the real situation of the product, but just think that they will do it according to the advertising slogan given by the merchant. But in fact, is the product really as good as the advertising slogan?

Then the real situation is unknown.

As a star, you must be responsible for the products you endorse, and you can't endorse for money. After all, celebrities are public figures, and everyone's trust in them is still very high. If there is a problem with the product they endorse, it will not only harm consumers, but also make their own reputation stink.

Therefore, before celebrities make endorsements, they must find a professional group to understand the real situation of the product, and if the description does not match the reality, they must not endorse.

2, consumers must keep their eyes open, don't insist that celebrity endorsement must be reliable I have to say that the star effect is indeed very strong, as long as it is a celebrity endorsement, many people will follow the trend to buy, in fact, this approach is particularly unwise. The products you buy or the investment you make must be actually investigated, and you must understand the use of the user, and you should not only believe in celebrity endorsements.

It's like when we buy something in **, shopping around is one thing, but also looking at the buyer's reviews. If it is some financial products, you should keep your eyes open, and you must find a reliable way to invest, don't be attracted by high interest, and you can't fully believe in celebrity endorsements.

The reason why I don't understand or go to endorsement is mainly because there was no problem before, and there is an endorsement fee to be earned by endorsement.

For money. Similar to many affordable cosmetics, do you believe that celebrities will use hundreds of dollars of water milk, looking for celebrity endorsements, merchants in order to increase popularity and sales, and celebrities are simply to make money.

Because of the quick money, although celebrities do not have to take responsibility for product mistakes, moral condemnation is necessary, and it is natural to be scolded.

Celebrities don't understand the product, and the reason why they still want to endorse is mainly to make money, and there are generally more endorsements from celebrities.

Celebrity endorsements are basically arranged by the brokerage company, and the celebrities themselves don't have so much time to understand.

Since June 2020, the P2P financial management platform "Love Money In" endorsed by Wang Han has been revealed to be unable to withdraw, and there are problems with the operation of the platform, and then "Love Money In" was investigated by relevant departments. The amount involved is about 23 billion yuan, which directly leads to more than 300,000 investors becoming victims. As a result, these victims were extremely angrypointed the finger at Wang Han, the spokesperson of "Love Qianjin", and condemned Wang Han, hoping that Wang Han would be responsible for the products he endorsed.

After the incident,Wang Han issued a statement on July 2. The content of the statement is mainly in three aspects:

1. Sorry for the victims and apologize; second, explain that the time of his endorsement is from 2016 to 2018, and he has ended the endorsement relationship with "Love Qianjin" since 2019; Clause.

3. Although the endorsement contract has been terminated with "Love Qianjin", it will still actively cooperate with the investigation of relevant departments and make every effort to urge "Love Money Jin" to solve follow-up problems.

In recent years, there have been repeated rollover incidents of celebrity-endorsed products, so when the celebrity-endorsed products overturn, whether the celebrity should bear the corresponding responsibility for it has become a hot topic of discussion. Here, we will not talk about legal liability, because it involves a cooperation agreement between the celebrity and the merchant. But,From the perspective of social responsibility alone, celebrities have corresponding responsibilities for the products they endorse.