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Some experts have said that e-commerce has gone beyond the concept of new channels and is a completely new market. If you don't occupy a place on the Internet now, in 5 years, consumers may abandon you. With the process of rural urbanization and the development of urban high-speed rail, online shopping is one of the trends of convenient life in the future, and consumers' fast-paced online life has become a new opportunity for FMCG online marketing.
On the Internet, small and medium-sized FMCG companies can compete with big brands, and it is also possible to quickly establish national channels. Of course, you also need to find a professional company to help, and the big head network is very good.
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China's national FMCG B2B platforms mainly include Huitongda, Youle, Zhongshang Huimin, Baishidianjia, etc., and the regional FMCG B2B platforms mainly include Pocket FMCG, No. 1 Life, New Gaoqiao, Lelai, etc.
China's national FMCG B2B platforms mainly include Huitongda, Youle, Zhongshang Huimin, Baishidianjia, etc., and the regional FMCG B2B platforms mainly include Pocket FMCG, No. 1 Life, New Gaoqiao, Lelai, etc.
The industry is accelerating the survival of the fittest, and the number of FMCG B2B platforms in the industry in 2019 is about 110
In 2015, when the industry was exploding, a large number of FMCG B2B platforms were established. According to statistics, the number of FMCG B2B platforms increased to about 150 in 2016. From 2017 to 2018, competition in the industry intensified, the survival of the fittest, and some platforms were eliminated.
It is preliminarily estimated that the number of FMCG B2B platforms in the industry in 2019 will be around 110.
At this stage, the FMCG B2B industry has entered a period of rational development from a period of rapid development, and the transaction scale of the FMCG B2B market in 2019 was nearly 198 billion yuan
In 2019, the FMCG B2B market transaction scale was nearly 198 billion yuan, and the FMCG B2B platform still has a large penetration space, and it is expected that the FMCG B2B market transaction scale will reach 442.8 billion yuan by 2020, with an average annual compound growth rate of 31%.
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Your question is a bit big, what FMCG? Different FMCG sales channels vary greatly! Generally speaking, it is composed of **, wholesale and sales terminals.
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Generally speaking, this problem is divided into three: traditional channels (that is, small stores we usually see, mom-and-pop stores), modern channels (that is, hypermarkets, Carrefour, Wal-Mart, supermarket chains), special channels (such as Internet cafes, hotels, etc.).
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Dealers, distributors, second batches, stores, terminals, channels, special passes.
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Distribution refers to small supermarkets and convenience stores. Also known as GT (Traditional Pathway).
The channel is wholesale, distributor.
KA hypermarket: (Carrefour, Wal-Mart.
Backgammon RT-Mart.
Special pass: special access (hospital, prison, closed point of sale).
Whether it is the circulation link or the terminal, whether it is now or will be annihilated, the so-called channel composed of the two is not sidelined but cannot be ignored, and it will continue to burst out with amazing power. The explosion of this power is marked by the rise of industry competition from individual battles between enterprises to group confrontations.
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Now it's time to choose a job, to choose an industry.
For some people with work experience, there are many ways to find a good way out of job hopping.
But there are still some novices, people who have no work experience, no social experience, or no academic qualifications, then they feel that their heads are big, and they don't know what to do and where to start?
In fact, there is a good industry, which is very suitable for a good place to choose the transition without these novices as a springboard, and that is the FMCG industry.
So what's going on in the FMCG industry?
The full name of FMCG is fast-moving consumer goods.
In layman's terms, it means water, drinks, snacks, and so on that are often bought in stores or supermarkets. Products that can be consumed quickly and purchased repeatedly.
What are the benefits of choosing FMCG for salesmen?
1. Low entry threshold!
As long as you have an idea to do sales, will chat.
2. The work is easy to get started, especially in the business of working in large companies, and every day is to go to the customer's side to collect orders.
3. The number of customers is large, and everyone can always find a few bosses who recognize themselves, so as to quickly open bills.
4. The cost of making mistakes is low, you accidentally say the wrong thing, do the wrong thing and offend the customer, the customer does not place an order with you, then you still have n more such customers, suitable for novice leveling in the sales industry.
And it can lay a solid foundation for becoming a sales master in the future, and can help you start a business in the future.
5. Stable income.
The FMCG industry is closely related to our lives, and the FMCG industry is also the industry with the most salesmen. Transitioning in the FMCG industry is a good choice!
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