Real estate warm up period What can be done

You can store water, do activities, apply for a subscription card, etc.

Do Real Estate Sales Job Responsibilities:

1. Pre-project and project preparation.

1.Obey the overall work arrangement of the sales department and accept the decision of the task force.

2.Project training work. Participate in the pre-case training organized by the sales department or the company on time, and shall not be absent without reason. Assist the task force in preliminary preparations, and actively participate in field observation and market research.

3.Participate in the on-the-job assessment of the task force, and formally incorporate the project sales task force after passing the assessment.

4.Assist the task force to prepare for admission, enter the venue on time, quickly adapt to the environment and carry out daily work.

2. Project sales period.

1.Complete the planned sales task, give full play to the initiative of the work, independently overcome difficulties to complete the sales tasks of each stage and the overall project, pay attention to the relationship between the quantity and quality of sales, and pursue the goal of high sales volume and high quality.

2.Comply with the on-site operation process, complete centralized guidance with standardized behaviors, and promote transactions. The sales representative should work in strict accordance with the established on-site operation process on site, and carry out all aspects from the introduction of the real estate to the order transaction in an orderly and orderly manner.

3.Customer tracking service, sales representatives should follow up and return to the accumulated potential customers at any time, and correctly record them in detail in the customer contact form, so as to take the initiative to strive for effective customers and promote sales. The sales representative is responsible for the after-sales service work of the customer, according to the content of the customer's order terms and special circumstances, and other members of the task force to complete the contract signing, dunning, special matters coordination and other after-sales finishing work, and ensure the timeliness and quality of the work.

Sales representatives are responsible for the statistics and analysis of lost customers, and find their own operational problems, improve them independently, and continuously improve sales skills and sales quality.

4.Study the business, strive to learn the sales characteristics of other personnel in the case, and improve their own business standards.

5.Maintain the unity of the task force, give full play to the spirit of teamwork, enhance the sales cooperation between each other, actively exchange business skills, make progress together, and take the interests of the company as the highest goal.

6.Communicate well with other departments or units outside the task force, keep the same pace, take into account the overall situation, and solve problems collaboratively.

7.All sales behaviors of sales representatives must conform to the spirit of the company's general business instructions, and accept the instructions and supervision, arrangement and deployment of on-site sales supervisors.

3. Project closure period.

1.Combined with the transfer of the company's work focus, obey the department's job adjustment arrangement.

2.Assist the entire task force in closing and withdrawing cases. Deal with the customer's remaining problems and solve them reasonably before withdrawing the case. Assist in the sorting of on-site property, materials and files, and transfer them to the company safely.

3.Complete a personal summary of project sales.

The customer collection period - before the opening of the sale, it is called the customer collection, which is the process of expanding, convening and registering the intended customers. The main work is: planning and promotion, sales to do customer reception or customer development, and according to the customer's situation to do a good job of sales plan;

Strong sales period - the stage after the opening is called the strong sales period, generally 2 weeks after the opening, there are also more houses after the opening, this stage is relatively long; The main tasks at this stage are: rendering the hot sales atmosphere, increasing the return visit of unsold customers; Do a targeted plan for the remaining ** (**, discounts, other giveaways, etc.).

Continuous sales period: before the next batch of ** customer collection period, the main work is to remove the surplus**;

Tail sale period: tail goods**.

In fact, there is a lot of work at each stage, so let's talk about it briefly.

It is the period when this real estate has just been launched, the volume of goods is sufficient, and it is being hotly promoted. There are more buyers during this period.

This is a technical term for general commercial housing planning. Generally, a real estate sale will be divided into several stages, warm-up period, hot sale period, forced sale period, and liquidation period. During this period, it is generally necessary to vigorously plan and hold promotional programs and activities to strengthen the promotion of real estate sales, which is called the strong sales period.

The real estate subscription period is a pre-marketing method adopted by the developer when the developer has not obtained a sales license.

The real estate disclosure period means that the developer has obtained a sales license and can openly sell the property to the general public.

During the period of strong real estate sales, developers will vigorously plan and hold promotional activities and programs at this time to strengthen the promotion of real estate sales.

The final period of real estate refers to the general sales of real estate projects (generally to more than 80% of project sales) basically over, and the remaining small part of the sales stage will generally increase in the final period, but the ** is also poor.

The subscription period refers to the stage when the project claims the VIP card and pays the advance fee, before the market opens;

The public period (generally only the project is open and subject to consultation) refers to the stage when the project is publicly launched and the project is subject to consultation, before the fundraising;

The strong sales period refers to the sales on the opening day of the project and the subsequent strong sales stage;

The end of the period refers to the general sales of the project (generally to more than 80% of the project sales) basically over, the remaining small part of the sales stage, generally to the end of the period of preferential amount will increase, but the ** is also poor.

The promotion node you said is actually the sales warm-up period, the momentum period, the opening advertisement, the strong sales period, the continuous sales period, the sweeping period and other nodes in the real estate sales, the focus of each time period is different, and the advertising and intensity of the promotion are not the same.

The warm-up period is generally to advertise that the project is about to enter the market for sale, and to release the project image promotion and what is about to be done.

The accumulation period is the subscription period in the industry, which is to see the market's reflection of the project by means of making a decision, selecting a house, and giving certain discounts, and advertising is to vigorously promote the preferential strength during this time period to achieve the number of customers who can open for sale.

The promotion content of each node is different.

Holding sales, as the name suggests, is a continuous sales period, which is generally within a few months after the project is put on sale. His existence is like everything has peaks and troughs, and there are very few projects that can be popular all the time and sell every month (unless it is the kind that breaks down the floor price, there are several such projects on the market now.)

Diamond Bay, Flower Orchard and other types, basically since the opening of the month is a strong sale), generally after the opening of the fire for one or two months, and then slowly return to a stable state, each month sales are about the same, at this stage the general marketing investment will not be as concentrated as before the opening.

Invest heavily in promotion and activities, and choose different channels according to the different characteristics of each project, but it is usually relatively mild; The content of market monitoring has also changed greatly from the previous period.

Generally, a real estate sale will be divided into several stages, warm-up period, hot sale period, forced sale period, sales holding period, and liquidation period. That is to say, the sales period is generally the sales period after the sales period, and the project promotion during the sales period is the same, the sales holding period is also an important promotion period, which will have a great impact on the final sales of a real estate.

Refers to the ongoing sales period.

If you only refer to marketing, it is: image period, customer accumulation period, opening, strong sales period, and end market! Each node contains different content and what it is intended to operate!!

I have been planning for 6 years, and I found that all planning is to start from the most basic things, because you involve too many things, the following are several qualities that I personally think planning must have, all need to be cultivated, depending on your personal situation to improve as appropriate.

1. Logical thinking, which is related to the organization of your conception, writing and proposals, if your logical thinking is good, your creativity will soon be able to form a coherent idea and implementation structure in your head.

2. Have a deep understanding of the market and communicate with others, especially for those who want to use your plan, including your leaders, customers, etc., which will be of great help to you to write your own plan.

3. The analytical ability of the target consumer group.

4. Writing ability (at least proficient in the use and beautification of PPT and word).

5. Language skills.

6. The company's internal communication ability, always keep an eye on the resource update between various departments within your company, what departments have new products, policies or whatever, understand clearly at the first time, and then integrate into your plan.

7. Data collation and analysis ability, because before you write the plan, other departments of your company will have a lot of information summarized to you, which must be presented in your plan and creativity in the most concise and clear way.

8. The last one, which should be said to be a problem that all white-collar workers need to face, is to deal with the relationship between colleagues, and have a good relationship with everyone, and you can do it left and right. Especially for our planning, we always need to use cross-departmental resources and cooperation, so personnel relations are very important!

That's all you can think of for the time being, I hope it will help you.

Warm-up: It can be an event with a special theme, which is the best to form a topic in the market, and it is not advisable to invest too much in sales: a larger event will be popular.

For example, celebrity meet-and-greets, in short, are relatively money-burning activities: warm-up activities are the majority. Small cost, keep the project hot node**:

Identify the target customers and hold corresponding activities according to the needs of the target customers, which can be large or small liquidation: If it is a large project, a slightly larger event can be held as a thank you for customer support and improve the trust of customers in the brand.

The key to various activities at each stage is to control the cost and achieve the maximum value.

The specific proposal can be submitted to the advertising agency.

Market survey, pricing, sales control, contracting, payment collection, delivery, after-sales.