Decathlon has been fined many times for product quality, with a total of 560,000 fines, is it diffic

This quality control is indeed difficult to guarantee, because there are more products, so it is difficult to guarantee.

It can be guaranteed, but because the influence of this brand is relatively large, and the sales volume in China is relatively high, it has led to the occurrence of cutting corners.

The main thing is still for profit. To improve the quality of your products, this is the most important thing.

The quality control of the enterprise is not up to the mark, and the words and deeds of the merchants are inconsistent.

In 2003, foreign brands entered the Chinese market, including Decathlon. Initially, the business remained humble and worked hard to improve the quality of its goods. As the brand awareness grew, the brand had many instances of unqualified sampling and unqualified products.

According to a ** public content, we found that the manufacturer had experienced more than ten official potato chain punishments. The reason for each penalty was different, but the company always adjusted the status quo of the enterprise, and in the end, the fine exceeded 560,000 yuan.

On the other hand, the brand's performance in the Chinese market has become synonymous with "poor service" and "poor quality". At the same time, after many consumers bought the brand's products, they never received the respect of the merchants. Some businesses have always been arrogant and unable to reconcile their personal positioning and customer identity.

Take domestic niche brands as an example, the sales of niche brand products are limited, and each brand will rely on product quality to gain repeat customers. Once the quality of the product is worrisome, the fiber content exceeds the standard, and the composition of the clothes is inconsistent with the content of the label, it is difficult for brands to gain loyal customers.

The Decathlon brand is completely different from the niche brands in China, the former is popular all over the world, and the sales of its products are rising steadily. However, the brand did not take the multi-national market seriously, and the well-known big brands should gain the market by word of mouth, rather than repeatedly failing to produce products. Once or twice, or the quality control is not in place, resulting in the product not being up to standard.

If the same situation occurs many times, it is the company's own fault.

In summary, when the clothing brand is caught in the fabric competition and the first competition, but the Decathlon brand has unqualified trousers, how can the brand be recognized by the public? What's more, consumers pursue the comfort of intimate clothing, whether it is a fashionable jacket, or an autumn coat or pants, the raw materials meet the standards to enable consumers to buy safely. When a brand repeatedly fails to meet official standards, consumers abandon it.

Decathlon was fined for selling substandard products, and Decathlon's quality control is also difficult to guarantee, the most important thing is to earn high profits, and the second is because Decathlon's ** business is likely to have related problems.

1. Decathlon was fined for selling substandard products

According to a penalty notice that we can see from the market, Decathlon was fined 240,000 yuan for selling unqualified products, and the product involved was a treadmill, a total of 28 treadmills, which were sent to the relevant quality inspection departments for sampling and re-inspection, and naturally the last sight was triggered. Since Decathlon's status in the minds of many people in the past was still relatively high, everyone was willing to believe that the products produced by Decathlon were quite good, so everyone was more interested in Decathlon's quality control.

Second, the reason why Dilanon quality control is difficult to guarantee

Decathlon's products will have such a direct problem, the most direct reason is that the current commercial profits are too easy to make, because the state wants to earn more commercial differences, Decathlon also has to produce some inferior products, and finally it is natural to be able to make more money with inferior products. In addition, Decathlon's ** business must also have corresponding problems, otherwise it would not have made such a large item as a treadmill and still failed after the second inspection. At the beginning, it was estimated that the relevant departments also believed in Decathlon's products, otherwise they would not have been tested twice.

3. Let's not deify Decathlon

Decathlon's products are indeed excellent in the past, but we don't need to mythologize the products produced by Decathlon, Decathlon has always been more stubborn in its own sports products, but with the issuance of this penalty notice from the Shanghai Municipal Supervision Bureau, we probably know that Decathlon will also have a pit in the sports field. From this point of view, there is really no need for us to deify a specific commodity, because some commodities will still have problems of one kind or another, and this is the reality that we really need to pay attention to.

I feel that there is a certain problem with the inner staring of the oak body orange, and there may be core quality control problems when making clothes, of course, the person in charge also has to bear some responsibility, of course, the most fundamental reason is the brand.

I think the biggest problem comes from the product itself, and the internal control of the product is not up to the mark, so there are a series of problems.

In this case, the business will definitely not be good. In addition, this is also the case in the current environment.

Now the business situation is very bad, because of such a thing, which has led to a decline in their reputation and sales.

The current business situation is relatively poor, and they have been fined, and everyone will not buy their clothes now.

Decathlon was fined

Decathlon must be very familiar to many people who like sportswear and sports equipment, Decathlon has stores in many repentant cities, and Decathlon's electric batches are located in a very large commercial plaza. Decathlon's brand awareness is very high, and everyone thinks that Decathlon is a very good sporting goods company, but no one thought that Decathlon would be punished. The reason why Decathlon was fined this time was because Decathlon made and sold some goods that did not meet the quality standards set by the state.

The reason why the state formulates quality standards is because products that do not meet the quality standards cannot be used, and even some products that do not meet the quality are harmful to the human body. Decathlon's practice is not only a loss of conscience as a businessman, but also does not conform to the provisions of our country's law.

What kind of punishment did Decathlon suffer?

Since Decathlon has committed such an act, then it must be punished, so the Market Supervision Bureau fined Decathlon, and the socks produced by Decathlon have discrepancies between the content marked on the label and the actual amount of the positive amount, and they are substandard products. The Market Supervision Bureau imposed a fine on Decathlon, and Decathlon needed to pay a fine of 1,300 yuan and hand over all the income from the sale of substandard products.

Will anyone dare to buy products in Decathlon stores after that?

If something like this happens to Decathlon, it will make everyone lose trust in Decathlon, and everyone will wonder if the products that have not been tested will not meet the quality standards. And it is worth noting that this is not the first time that Decathlon has had such a situation, and Decathlon has been fined for making inferior products before. This shows that even if Decathlon is fined, he doesn't have any intention of correcting it.

Therefore, I think everyone should try to avoid buying products from Decathlon, and can choose to buy them in some stores that bother him. Decathlon is also able to reflect on its mistakes more quickly in the face of reduced purchases.

In this regard, the Jianzhi Zen Management Department also fined the pants boxing door, because there was a non-compliance situation, Meng Chunchen also warned him, and he also needed to pay a fine of 1,300 yuan, and some products were handed over.

There will definitely be a fine, this kind of behavior has been violated, it will definitely need to be fined, and non-conforming goods cannot be sold.

In the end, he was fined more than 1,000 yuan and confiscated his illegal gains.