How old is the noble bird and how did it develop?

Founded in 1997, Guirenniao, like many shoe companies in Jinjiang, Fujian Province (Anta, Xtep, 361, etc.), has gone from export processing to self-created brands, step by step.

Noble birds. Or delisted, why did Guirenniao gradually lose the market? As a well-known manufacturer of sports shoes and clothing in China, Guirenniao once had a high market share.

And it was successfully listed in 2014, but after several years of development, Guirenniao has gradually lost the market, mainly due to the following three reasons:

The transformation of the noble bird failed <>

Guiren Bird is a consumer brand based on sports shoes and clothing, which is popular among sports enthusiasts in China, but the managers of Guiren Bird have tried to transform the enterprise many times, but many investments have ended in failure, and Guiren Bird is frequently bankrupt, and its actual controller is also listed as a blacklist of dishonesty.

Consumption is restricted.

Therefore, the failure of Guirenniao's investment transformation strategy led to a large loss of Guirenniao.

The diversified development of noble birds has failed <>

Guiren Bird itself is a sports shoes and clothing-based brand, but later his managers blindly expanded, the Guiren Bird brand, made an all-round sports, diversified development, originally with a good market vision, but in the end did not bring good benefits to Guiren Bird, resulting in serious losses in Guiren Bird, but shook the brand position of Guiren Bird based on shoes and clothing, and lost a large market share.

The noble bird has lost its market <>

In the process of many transformations, Guirenniao gradually lost its brand influence based on sports shoes and clothing, and many transformation failures made Guirenniao, owed huge debts, was greatly traumatized, and the original brand status was also shaken, so the market share of Guirenniao is getting smaller and smaller, plus the epidemic in the past two years has made Guirenniao even worse, so it is normal for Guirenniao to be delisted. Despite this, the Guirenniao brand has brought us slow memories, after all, Guirenniao has been with us for many years, and I believe everyone will not forget the Guirenniao brand. We hope that the noble bird can be reorganized and make a comeback.

Because the style of Guirenniao's clothes is very old-fashioned and not liked by consumers now, it will gradually lose the market.

Because it has no innovation, both the quality of the shoes and the shape of the shoes have slowly lost the love of consumers.

Because the publicity of Guirenniao is not very large, and the brand appeal is not big enough, especially the style of clothing is not very in line with the aesthetics of young people, so it will lag behind.

With the development of the clothing industry, although Guirenniao is an old brand, it has not been able to keep up with the development of society, so it has been slowly eliminated.

Because there are more and more brands and styles on the market, Guirenniao cannot face the impact of a large number of brands, so it can only withdraw from the market silently.

The performance forecast shows that Guirenniao's attributable net profit loss in 2019 will be 100 million yuan to 100 million yuan. The reasons for the performance loss were mainly due to the increase in selling expenses, inventory impairment and credit impairment. Business difficulties and dealer arrears have become the core reasons for the collapse of Guiren Bird.

Due to the decrease in the company's collection, the company's net cash flow from operating activities was 100 million yuan.

Because there are more footwear manufacturers now, the competition is fierce, and everyone does not pay attention to the brand, so the sales will continue to decline.

I think it's because the brand's stuff hasn't been innovated, and it's getting smaller and smaller, so it's losing the market.

According to the ** implementation of the delisting risk warning and temporary suspension announcement issued by Guirenniao on April 30, 2020,Guirenniao was included in the "blacklist" of delisting risk warning, due to the negative net profit attributable to shareholders of listed companies in 2018 and 2019.

The reporter learned from the financial report of Guirenniao that in 2018 and 2019, Guirenniao achieved revenue of 100 million yuan and 100 million yuan respectively; However, the net profit attributable to the parent company suffered a loss for the first time in 2018, which was 100 million yuan, and the loss increased in 2019, exceeding 1 billion yuan. If Guirenniao continues to lose money in the future, it will face the risk of delisting.

Hello, according to the latest news, Guirenniao has been losing money year after year, but this time it donated 30 million to Henan. The content of Weibo said, unite as one, tide over difficulties together, and we will carry difficulties together! Silently donated but did not mention a word, some netizens said that compared with other brands, the situation of Guirenniao may be the worst, but they can also donate 30 million materials, calling on everyone to pay attention to the Guirenniao brand.

As for the current situation of the noble bird company? On July 14, *ST Guiren announced that it planned to cancel 14 other branches in addition to the Beijing and Xiamen branches. As of December 31, 2020, the company has overdue bonds of about 100 million yuan, overdue bank loans of about 100 million yuan, and 25 bank accounts have been frozen due to litigation.

The analysis tool shows that the moat of competitiveness in the Guirenniao industry is poor, the profitability is poor, and the revenue growth is poor. There may be hidden financial concerns, and the financial indicators that should be paid attention to include: interest-bearing asset-liability ratio, accounts receivable profit margin, and operating cash flow profit margin.

The stock is a good company indicator star, a good ** He index closed index 1 star, and a comprehensive index star.

Guirenniao's main business: engaged in the production, research and wholesale of shoes and clothing; R&D and wholesale of sporting goods, sports protective equipment, suitcases, bags, socks, and hats (the import and export of goods on the Zen crack does not involve state-owned **, import and export quota licenses, export quota bidding, export licenses and other special management of commodities). Food sales, grain purchases, and retail sales of edible agricultural products.

Development history: On July 13, 2004, Guirenniao Co., Ltd. was established.

According to the 2019 financial report, Guirenniao's operating income in 2019 was 100 million yuan, a year-on-year decline; The net profit attributable to shareholders of the listed company was 100 million yuan.

From May 25, 2022, the company will withdraw other risk warnings, the abbreviation of the company will be changed to "Guiren Bird", and the daily rise and fall limit of **** will be changed from 5 to 10. <

Name: Jianhua Zhao Height: 175cm Weight: 70kg

Date of Birth: 1968-11-03 Gender: Male.

From September 1996 to 2000, he served as the designer and R&D manager of Fujian Jinxibao Group. In 1999, he was named the outstanding designer of the year by the "China Fashion Designers Association", and the brand of the representative design was rated as "China's top ten best brands", and in 2000, he was nominated by the association as a candidate for the "Top Ten Designers".

From 2001 to 2003, he was the senior manager and chief designer of Shishi Saiqi Sporting Goods R&D Center. During his tenure, he led the team to work hard and created the best performance in the company's history, which has been unmatched so far. It has made due contributions to the company's brand promotion.

From 2004 to 2006, he served as the manager and design director of the clothing department of Fujian Guirenniao Group. He is the founder of the noble bird costume. Since taking office, diligent and pragmatic, he has created the brand from scratch, with an output value of nearly 100 million yuan that year, and the myth of doubling the output value in the second year, which has laid a solid foundation for the future development of Guiren Bird Clothing, and his personal value has been fully affirmed.

Since graduating from university, I have been in the industry for more than 10 years, skilled in business, rich in collaborative resources, pragmatic and spicy in work style, honest and motivated, if I can be recognized, I will do my best to learn and serve the enterprise.

The market value evaporated by 38.7 billion in 6 years, and Lin Tianfu, the founder of Guirenniao, received a restriction and consumption order, and was once the richest man in Quanzhou.

Noble birds. Introduction:

The charm of the brand.

Guess the shout. Guiren Bird brand has dozens of experienced brand experts composed of the brand management center of Li Zhaohao, in the process of decades of brand creation, Guiren Bird has gradually formed a unified, distinct, rich brand image, these have become the most valuable intangible assets of the Guiren Bird brand. The brand center's love and rigorous attitude towards the brand business, as well as the research and grasp of every detail of the brand's implementation, not only show people the arduous process of a brand from limb to something, but also show the infinite charm of the brand that has worked hard for it.

Founded in 1997, like many shoe companies in Jinjiang, Fujian Province (Anbu Chaitao, Xtep, 361, etc.), from doing export processing to creating its own brand, step by step to today's failure.