What is the development prospect of pharmaceutical e commerce, and what is the development of pharma

The promotion of the pharmaceutical virtual market starts from the procurement of hospitals, so as to truly affect the mode of drug trading, so that the application of the pharmaceutical virtual market is deepened step by step.

Key features of pharmaceutical e-commerce:In view of China's national conditions, including the industrial structure of the pharmaceutical industry, the current situation of market-oriented construction, and the legal and regulatory environment, the development of pharmaceutical e-commerce in China has also shown its own characteristics compared with the developed countries in the world. These features include:

In general, the application of e-commerce is scattered, the level of development is not high, and the scale of the companies engaged in it is small.

In terms of application depth, it mainly stays at the level of information services, and there are few complete e-commerce services.

In terms of business model, the development of online pharmacies is restricted, and online wholesale business has become the mainstream of e-commerce applications.

With the continuous advancement of the "Healthy China" strategy, the "Internet + medical health" model represented by pharmaceutical e-commerce is becoming a new trend. In the past few months severely affected by the epidemic, pharmaceutical e-commerce has demonstrated the unique value of the Internet in terms of products, services and efficiency. So why can pharmaceutical e-commerce develop rapidly?

Let's take a look.

1. The outflow of prescriptions is another significant trend in the development of the pharmaceutical e-commerce industry. "Separation of medicine" can effectively break the dilemma of the current medical structure of "using medicine to support medicine", provide patients with more options for purchasing drugs, and at the same time, allow hospitals to focus on providing more elaborate and high-quality medical services. Under the new drug circulation system, e-commerce platforms will become more and more important in the future sales of prescription drugs.

2. With the outflow of prescriptions, medical insurance payment access has become one of the keys to a breakthrough in pharmaceutical e-commerce. After the prescription outflow and medical insurance settlement are fully connected, patients with chronic diseases can more easily achieve follow-up and repurchase, and for hospitals, online medical insurance payment can also shorten the billing period and reduce the pressure on cash flow, which is a win-win measure. At the same time, the electronic transaction of the whole process can also allow the regulator to more effectively supervise the use of medical insurance funds and promote the more efficient use of medical insurance funds.

3. The full-cycle management service of chronic diseases is another flashpoint for the development of pharmaceutical e-commerce in the future. The data shows that most patients with chronic diseases need long-term medication and regular follow-up, and there is a high demand for medical services. If the pharmaceutical e-commerce platform wants to serve it well, it must get rid of the positioning of a single drug sales platform to serve the full-cycle management of users' life and health.

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The difference between pharmaceutical marketing and e-commerce and the connection A: Compared with the pharmacy major, the e-commerce major is better. E-commerce is an undergraduate major approved by the Ministry of Education in 2000, and it is an emerging major based on information technology such as the Internet and oriented to business activities in the modern economic and social fields.

E-commerce majors have a wide range of e-commerce majors and a high employment rate. After graduation, students majoring in e-commerce can be engaged in the design, bridge construction and promotion and network maintenance of enterprises and institutions; Can be engaged in online business activities, network marketing and planning, logistics management, etc., as well as engaged in e-commerce teaching at all levels of schools.

With the rapid development of e-commerce, products in various industries have begun to be sold online through the Internet, including the pharmaceutical industry. What do you need to know about pharmaceutical e-commerce? Let's take a look at it with the medicine elf.

1. Definition of pharmaceutical e-commerce: Pharmaceutical e-commerce, that is, pharmaceutical e-commerce, refers to the exchange of pharmaceutical products and the provision of related services by medical institutions, pharmaceutical companies, pharmaceutical manufacturers, medical information service providers, third-party institutions, etc. with modern information technology such as computer and network technology. From the definition, it can be seen that the main innovation of pharmaceutical e-commerce lies in the field of pharmaceutical circulation, and relying on the e-commerce model, pharmaceutical products can be transferred to end consumers and downstream distributors faster and more effectively.

2. The main characteristics of pharmaceutical e-commerce: First, the transaction process is completed in whole or in part in the network environment, but the transaction subject must pass the real-name authentication of an authoritative institution, and the drugs in the circulation link are mainly over-the-counter drugs. Second, both parties to the transaction must have the qualifications to meet the requirements of laws and regulations.

Third, the scope of transactions, transaction behaviors and methods must fully comply with the requirements of laws and regulations.

3. Pharmaceutical e-commerce modelAt present, the main modes of pharmaceutical e-commerce include retail B2C model, B2B model of wholesale transactions of pharmaceutical enterprises, 020 mode of online and offline cooperation, and third-party transaction service platform model.