E commerce related materials, e commerce introduction

1. E-commerce refers to business activities centered on commodity exchange by means of information network technology; It can also be understood as the activities of trading activities and related services in the form of electronic transactions on the Internet, enterprise intranet and value-added network, which is the electronic, networked and informatization of all aspects of traditional business activities; Business activities using the Internet as a medium fall under the category of e-commerce.

2. E-commerce usually refers to a wide range of commercial activities around the world, in the open network environment of the Internet, based on the application of the client server, buyers and sellers carry out various business activities without meeting, and realize consumers' online shopping, online transactions between merchants and electronic payment, as well as various business activities, trading activities, financial activities and related comprehensive service activities of a new business operation model. There are many different definitions given by countries, scholars, and business people according to their own status and the different angles and degrees of participation in e-commerce. E-commerce is divided into:

ABC, B2B, B2C, C2C, B2M, M2C, B2A (i.e. B2G), C2A (i.e. C2G), O2O, etc.

3. E-commerce is a direct product of the development of the Internet and a new development direction of network technology application. The Internet itself has the characteristics of openness, globalization, low cost, and high efficiency, and has also become the intrinsic characteristics of e-commerce, and has greatly surpassed the value of e-commerce as a new form, which will not only change the production, operation, and management activities of enterprises, but also affect the economic operation and structure of the whole society. The "electronic" technology platform based on the Internet provides an incomparably broad development space for traditional business activities, and its outstanding superiority is simply incomparable with traditional media means.

E-commerce is a business activity centered on commodity exchange by means of information network technology; It can also be understood as the activities of conducting trading activities and related services in the form of electronic transactions on the Internet, intranet and value-added network (VAN), which is the electronic, networked and informatization of all aspects of traditional business activities.

At the same time, network marketing is also a product of e-commerce, and for network marketing, it is necessary to do a good job of network marketing plan before doing it, so as to facilitate the implementation of the plan.

E-commerce is an undergraduate major approved by the Ministry of Education in 2000.

The e-commerce major can be divided into two basic directions: e-commerce, economics, and management, and e-commerce, technology, and technology. The economic and management orientation focuses on mastering the knowledge and skills related to the interconnected economy and business management, and the program orientation requires the mastery of the knowledge and skills related to the interconnection technology and business information.

E-commerce is a new interdisciplinary discipline integrating computer science, marketing, management, law and modern logistics. Cultivate the basic theories and basic knowledge of computer information technology, marketing, international logistics, management, law and modern logistics, and have the ability to use the network to carry out nuclear model business activities and the ability to use computer information technology and modern logistics methods to improve enterprise management methods and improve the ability of enterprise management level of innovative compound e-commerce senior professionals. At present, there are two major directions in this major:

**Design and program direction, network marketing direction.

Main courses: Principles of Computer Network, Introduction to E-commerce, Fundamentals and Practice of Network Marketing, E-commerce and International, E-commerce Writing, E-commerce Marketing Writing Practice, Marketing Planning, Web Color Matching, Web Design, Web Standards and Reconstruction, FlashAction Script Animation Design, UI Design, E-commerce Construction, E-commerce Management Practice, ERP and Customer Relationship Management, E-commerce Logistics Management, E-commerce professional English, news gathering, writing, and basic skills.

After graduation, students can be engaged in the web design, construction and maintenance of enterprises and institutions, or the maintenance of networks, content and network marketing (including international), marketing planning of enterprise goods and services, or engaged in customer relationship management, e-commerce project management, planning and operation of e-commerce activities, e-commerce system development and maintenance, and e-commerce teaching at all levels of schools. Exam|College students can also work in the call center to engage in marketing.

E-commerce, simply put, is to carry out business activities through the Internet, people no longer need to face to face, one hand to pay money and one hand to deliver goods transactions, but through the online **, logistics distribution, online banking fund settlement and other processes to complete the transaction.

In the global business, it is a new business operation model for buyers and sellers to carry out various business activities without meeting each other through the network environment, and to realize consumers' online transactions and electronic payments.

The development of e-commerce requires a network platform (that is, a first-class platform), some directly use a third-party e-commerce platform like **, and some build a business platform by themselves, so that there needs to be a dedicated web page artist, network maintenance personnel and developers. E-commerce now only has B2B, B2C, C2C three models:

B2B: Business to Business, which is an online transaction between enterprises, such as a typical Alibaba.

B2C: that is, Business to Customs, Beicong is only the transaction between enterprises and consumers, such as JD.com, Dangdang, and Tmall.

C2C: Customs to Customs, is a transaction between consumers and consumers, such as **.

In fact, to put it simply, the whole process of trading Zheng Meng can be divided into three stages:

The first stage is the information exchange stage: for merchants, this stage is the information release stage. For buyers, this stage is the stage of looking for products and product information online.

The second stage is the signing of the commodity contract: as a B2B (business-to-business) stage, this stage is the process of signing the contract and completing the necessary trade bills.

The third stage is the commodity handover and fund settlement stage in accordance with the contract: this stage is a very critical stage of the entire commodity transaction, which not only involves the correct and safe arrival of funds on the Internet, but also involves the accurate and timely delivery of goods.

Features of e-commerce development:

1.A broader environment: people are not limited by time, space, or traditional shopping, and can transact online anytime, anywhere.

2.Broader market: The online world will become small, a merchant can face the global imitation of the consumer, and a consumer can shop at any merchant in the world.

3.Faster circulation and lower cost**: E-commerce reduces the intermediate links of commodity circulation, saves a lot of expenses, and thus greatly reduces the cost of commodity circulation and transactions.