What is the marketing model of search engines?

PPC. Advertising revenue is the main one.

Because a large number of people are gathered on search engines, and these groups of people are based on search keywords to find information, relatively speaking, the sense of purpose is relatively strong, and customers basically search based on demand.

According to the 39th Internet Statistical Report of the China E-Commerce Research Center, the proportion of search engine users in the daily usage habits of users has reached. It is the second largest web application after instant messaging. So there is no doubt that this place must have become a major marketing front.

Let's take a look at a **, the results of the two words with advertising in the picture are paid search engine marketing, in fact, this is a kind of search advertising for businesses, allowing customers to quickly find their own information, and the rest are not marked with two words of advertising, which are ranked high without spending money. Professionally, we call this SEO.

So what is the difference between the two?

First, in principle. Paid promotion according to the CPC click ranking, merchants want to rank high must spend money on advertising, customers will deduct an advertising fee for each click, and SEO does not need to spend money, is the merchant by their own personnel through the first maintenance, link maintenance, in order to achieve the top ranking activities.

Second, in terms of ranking, because the paid search marketing ranking represented by promotion is more prominent, generally ranking in the top six of each result, the attention will be higher, and the paid promotion is free SEO information, so the ranking is relatively low, and the customer attention has dropped a lot.

Third, in terms of efficiency and flexibility, since paid search is based on spending money, the overall ranking efficiency and flexibility are relatively high. Basically, merchants can choose which keywords to put in according to their own settings, which positions to rank in, advertising time period and regional group. But on the contrary, once the advertising money is spent, all rankings disappear immediately.

Comparatively speaking, SEO efficiency is relatively low, because it relies on manual maintenance and ranks high, so its cycle generally takes two to three months for keyword rankings to be stable, and once stabilized, it is relatively fixed, so its efficiency and flexibility are not as good as paid promotion.

Fourth, from the perspective of cost, paid search is directly based on the investment in click advertising fees, which costs a lot of money, but SEO-based search marketing is mainly based on manual operation, which has higher requirements for personnel skills and management.

First, the concept of friends:

Search Engine Marketing: SearchEngine Marketing, which we usually refer to as "SEM" for short. It is to use the opportunity of users to retrieve information according to the way users use search engines, and deliver marketing information to target users as much as possible.

To put it simply, search engine marketing is network marketing based on search engine platforms, which uses people's dependence on search engines and usage habits to deliver information to target customers when people retrieve information. The basic idea of search engine marketing is to allow users to discover information and learn more about the information they need by clicking through to a ** or web page.

2. Value: 3. Establish an industry brand;

4. Increase the breadth;

5. Enhance brand awareness;

6. Increase the **** degree;

Third, the working principle:

2. Return the result;

3. Check the results;

5. Browse**;

Fourth, the basic scale elements:

According to the principle of search engine promotion, the reason why search engine promotion can be realized requires five basic elements: information source (web page), search engine information index database, user's search behavior and search results, user's analysis and judgment of search results, and clicks on selected search results. The research and effective realization of these elements and the information transmission process of search engine promotion constitute the basic tasks and contents of search engine promotion.

In fact, the most important thing is to do a good job in user experience, algorithm progress and upgrading, pay more attention to user experience, do a good job in content, and make high-quality content is the king.

Search Engine Marketing (SEM) is a way to promote products, services, or other marketing content to users by placing advertisements on search engines, optimizing rankings, etc. Search engine marketing typically includes the following two ways:

Search Engine Advertising (SEA): Search engine advertising refers to the way ads are placed on search engine results pages. Businesses can buy keyword ads on search engine advertising platforms, and when users search for content related to those keywords on search engines, the ads will appear on the search results page, attracting users to click through to the company** or product page.

Search engine advertising typically uses PPC, where businesses bid on keywords, and the top competitors display more prominent ads on the search results page. For enterprises, search engine advertising can help them target users more accurately, and improve conversion rates and revenue.

Search Engine Optimization (SEO): Search engine optimization refers to improving the ranking on search engine results pages by optimizing content and structure, thereby increasing the rate and traffic. Businesses can improve their rankings in search engines by optimizing keywords, titles, descriptions, content, and structure.

Search engine optimization is a long-term and stable way to help enterprises improve their brand awareness, brand image and user experience, and attract more potential customers and loyal users. However, search engine optimization often requires a significant investment of time, effort, and resources, and requires constant follow-up and tweaking to achieve good results.

For enterprises, they should choose the appropriate search engine marketing method according to their own needs and goals, formulate corresponding marketing strategies and plans, and constantly follow up and optimize to obtain the best results.