Why do companies want to animate 3D industrial machinery?

Because mechanical movements can be observed from different angles.

1. Many customers think that the longer the promotional video, the better.

In fact, otherwise, the longer the promotional video, the more content it can illustrate, but now is the era of paying attention to the economy, too much information often forms visual fatigue, and the result is counterproductive.

2. Most of the customers think that the format of the promotional video is the same and does not require any planning.

A promotional video that lacks creativity and Yu Lingqin's planning can only be a simple stacking of images, text and dubbing, and before production, it is necessary to analyze and sort out the product marketing purpose, the content displayed, the characteristics of the audience, and competitors; Without a strategic idea, it's hard to tell if it's going in the right direction. Many business leaders also do not realize the importance of strategy, and if the company does not have a strategy or the strategy is vague, it will inevitably lead to poor performance of promotional videos.

3. There are also some customers who think that the lower the production, the better, and the quality of the production is not important.

In the face of talking about production costs, many companies often release production needs, take a number of animation companies to bid for the way, most of them choose the lowest production, as the saying goes, a penny for a penny, the lowest quality is relatively poor, try to hypothesize: 2 exhibitors in the exhibition are in the production of 3D animation of their own products, so that through the gap in animation quality, customers will subconsciously take the animation quality as a comparison of the technical strength of the two companies' products, and many potential customers will be lost to their peers.

In the production of Li Mu's 3D industrial animation, there are some common misunderstandings that need to be paid attention to. Here are some of the main myths:

Lack of realism: One of the goals of 3D industrial animation is to create realistic and convincing effects. Lack of realism, such as the movement of objects in the animation that does not conform to the laws of physics, and the unrealistic materials and lighting effects, can weaken the audience's recognition of the animation.

Not knowing the target audience: When making industrial animation, it is essential to understand the needs and expectations of the target audience. Without adequate research on your audience, it may not be effective in conveying your message or engaging your audience.

Ignoring sound design: The importance of sound in animation cannot be overlooked. Proper sound effects and soundtracks can elevate the emotional experience of the audience's uproar and enhance the overall effect of the animation. Therefore, it is important to pay enough attention to sound design during the production process.

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1.Script (determine the script and character design, draw a good storyboard).

2.Modeling: Maya or MAX (the character model is generally built with a low poly, then imported into ZBrush sculpting details, and then imported back to Maya, and the high-poly detail information is baked to the low poly, which is to turn some details into material information, so that the model has details without increasing the file memory).

3.Material ('dress' the model, draw textures, usually three textures, intrinsic color, shadow, and bump).

4.Binding (giving bones to the model, but also brushing weights to prevent the model from acting as a goof)5Adjust the action (slowly k frame by frame).

6.Lighting (light is generally the relationship between the main light and the auxiliary light, and the specific problem is analyzed specifically) 7Rendering (generally layered rendering, for later modification, the rendered file is generally a sequence diagram) 8

Special effects (the rendered part is imported into AE plus special effects or the overall light is turned down) 9Editing, compositing (putting the finished short film into the pro, cutting out the unwanted parts, adding dialogue and background music, and then exporting the file).

Apple notebooks are best made in Na.

Display all details of the product without dead ends, and have a strong visual impact of science and technology;

2. Dubbing and soundtrack break the dullness and boredom and strengthen memory;

3. One-click propagation, easy to carry, permanent lossless archiving;