How to do pushing? What do I need to prepare? 10

1.Visits - on-site visits to residential areas.

In colleges and universities and surrounding cities, each promotion staff undertakes an area and draws a map of the main areas to visit. The public schools, teaching areas, training institutions, ecological parks, and children's playgrounds in the area undertaken by each extension staff need to be marked on the map, so that you can understand what is very worthy of concern in the surrounding area.

2.Scheduled visit - squat, look, check. Squatting is to check the flow of passengers and abortion on time.

level, for example, squatting at the entrance and exit of large shopping malls from 10 a.m. to 12 p.m. every Sunday, statistically analyzing how many people come in and out every hour, which can assist in making decisions on how many people to put in, which areas to go to, and how many rosters to take when making overall plans for promotion in the future. Look, it is mainly about the aura, clothing, means of transportation, and shopping content of abortion, so as to basically grasp the consumption work ability and consumption habits of local groups. Check, mainly to collect some information content that cannot be seen immediately, such as the overall target area of the accurate consumption work capacity, the group ** in the ground, the development and design time of the residential community, the current market price, the opening ** and other important information.

There is also a very important point, which is to chat with the security guards, communicate, and distribute two cigarettes. This is very crucial, on the one hand, it can extract some important information from the security personnel, and on the other hand, it can be familiar with the security personnel before the promotion is announced, which can save a lot of unnecessary inconvenience and report grievances directly.

Time selection: The time setting of the scheduled visit is also asked by the university. The time is proposed to be allocated on Sundays, or after the end of classes.

If it is all blocked at the gate, it may cause disgust, or the security personnel or even the police officers will drive it away, because of a small loss.

3.Ask, listen, speak. Eventually, there is also a method of asking, listening, and speaking during the survey, which is more suitable for the investigation around private kindergartens or training institutions.

1. Preparation of raw materials. Regardless of the ground pushing method, it is necessary to prepare the raw materials. Regarding the production and manufacturing of the leaflet, we have already introduced it in detail.

Here we will mainly talk about the preparation of raw materials for the specified inquiry. Tables, chairs, benches, gifts, (stationery, books, dolls, etc.) Receipts and pens Payment*** Clothing.

2. Employee encouragement. It is necessary to do a good job of encouraging employees before promoting enrollment, and mention the enthusiasm of employees. There are three key points to do this work well:

Mentality problem: Encourage employees through reward points, performance appraisal and other methods, so that they have an active mentality towards the local promotion enrollment and drainage methods. Talent Puzzle:

Before the enrollment of local students, we will carry out sales skills training and information consultation training for employees, with high precision to every posture and every stage. For example, parents who seem to be bored should be found first, and parents who are sent out will have a higher chance of receiving the admissions brochure. Once the first parent picks up, the probability of other parents taking orders becomes greater, and conversely, if the first strategic parent is already busy playing with the mobile phone and does not take the order, then the following parents are also likely to reject you.

Have a sense of ceremony: Employees should wear consistent enrollment vests and carry out sorting PK. Each employee signs a single order in the group, and the school leaders may lead the admissions director to encourage and bring out the atmosphere of the competition.

Finally, the daily reduction, the maximum number of orders issued by the person and the working group are separated.

First of all, you have to choose the location, now many places have urban management, and it is not allowed to put it.

If allowed, there is generally a booth fee, and you can pay a part, which is usually very cheap.

Then you have to choose products for mass consumption, small products that everyone needs, clothes, trinkets, mobile phone cases, films, etc.

There are tables or tricycles, stools, and electric lights at night. It's better to have a loudspeaker to advertise.

To do the first choice of pushing, you have to have customer resources, this resource can be collected by Jaguar to find customers, is to collect ** business information data, the choice of many industries, you can try.

Where does our team want to do it? What about the formalities?

The tips for doing ground push are as follows:

2. Choose the right place to push. According to their own target group to decide, the largest amount of places is correct, but it must also be in line with the products you want to promote.

3. Select the promotion location according to the target group. For example, social software.

To attract new customers, it can be promoted in universities, communities, and night markets; Educational institutions can be pushed in shopping malls, primary and secondary schools; Financial products.

It is more suitable for office building promotion.

4. Before going to the ground, you should do a good job of investigating the location, such as shopping malls, children's parks, which time period is the largest, and whether you can use speakers near the community.

Do the taboo of pushing the ground

The most taboo to do the push is to come in a hurry, and to go in a hurry, which is a common problem in the current push industry.

Many people think that they can do it and achieve results when they first come into contact with it. But after doing it for a while, I found that it was not like that, and even the income was not as much as that of a part-time job, so I gave up, which is also known as the rush of interest when I came. Saying that it is an interest is actually running for money, but pie will not fall from the sky, and any industry has a certain threshold.

It seems that there is no threshold for pushing, but there are many places to pay attention to. Be good at dealing with people, and be able to deal with things calmly.

The methods and techniques of ground pushing are as follows:

1. Clarify what the target group is, each product has its target users, and we must choose the place where the target user group gathers, and we can't blindly cast a net.

2. Publicity copywriting should be on the nail on the head and push it anywhere, no matter how it is promoted, a promotion copy or slogan that hits the nail on the head can bring you a high return rate and attention. Only by attracting the attention of venue users can follow-up promotion work be carried out.

3. To a large extent, the gifts given should be practical, and the gifts used in the promotion activities determine the attractiveness of the promotion copy, so the choice of promotional gifts becomes very important.

The value of the push

At the stage of opening a new store and launching a new product, it must be promoted. Compared with the promotion on the Internet, the target group is more accurate, the customer data is more real, and the operational threshold of small merchants and enterprises is low, which is conducive to the on-site display of goods. Therefore, local push has always been a rigid need of merchants, whether it is the initial market expansion or traffic rush in operation, local push plays an indispensable role.

Ground push is ground promotion, which can also be called carpet promotion. Local push is the opposite concept of network media, in the brand or product promotion stage is a combination of two ways of promotion, air media and network media must be complementary to local push.

The methods of doing a good job include target group analysis, selection of promotion areas, production of promotional materials, and local promotion processData analysisThese five big blocks, as follows:

1. Analysis of the target population. Is the product intended for men or women, children, young people or middle-aged and elderly people? Whether it's a high-income group or the middle class.

These need to be analyzed according to the company's product positioning.

2. Select the promotion area. Select the promotion area according to the scope of life activities of the target group, and generally choose places with a concentrated amount such as subway entrances, supermarket entrances and exits, and restaurant entrances.

3. Make promotional materials. Generally, it is through leaflets and roll-up banners.

For publicity, the promotional materials should be concise in content and clear in theme, and quickly catch the attention of the target group, which generally needs to be designed by a professional company.

4. Ground push process. After a simple training for the ground push personnel, prepare the tables, chairs, roll-up banners and other tools needed for the ground push, divide the work of the ground push personnel, standardize the time, place and operation method of the ground push, and unify the promotion of speech. Generally, some gifts are used to attract users to scan the code to register.

5. Data analysis. After the end of each stage of promotion, it is necessary to analyze the effect of the promotion, so as to obtain the region, time and other factors that lead to the difference in the promotion rate, further improve the local promotion plan, and finally achieve the purpose of improving the effect of local promotion.