How to push new products?How to do pushing?What do I need to prepare?

In today's society, in order to effectively promote many products to the market and gain everyone's recognition, in addition to their own excellent quality, they also need some effective offline push methods to cooperate, so how to do a good job in the offline push of productsWhat are the precautions?Today's local pusher company will share it:

What are the ways to push offline How to do a good job of offline push of products.

First of all, according to the positioning of their own products, they will carry out activities in more shopping malls or near them, so that more people can participate, let them experience and interact with products, and enhance the personal feelings of experiencers.

Then there is the local promotion of the community, or according to the price and grade of the product, it is necessary to carry out selective implementation. For example, health and wellness products are suitable for older communities, technology products can be selected in new communities, and high-tech products can be carried out in high-end communities.

There is also the sponsorship of large-scale events, all kinds of concerts, rallies or ball games, etc., are good ways to promote offline sponsorship, but this requires a lot of financial support, and a small amount of money cannot be played. During the event, other ** should be invited to report on a third party to expand its influence.

There is also a way to push, but this requires a very accurate customer group to avoid looking for a needle in a haystack, which is common in decoration companies, they often privately buy customer information in the sales office to carry out their decoration business.

Another is the push of paper media, although it is now the era of the Internet, the influence of paper media has been greatly reduced, but the audience base is still there, some elderly middle-aged people or the elderly still like paper media, so paper media can not give up.

Another is that according to the characteristics of the product, you can carry out the exhibition or establish a free experience store, so that more people can participate (preferably free participation), so that the participants can spread word of mouth to your products to do "live advertising", and then expand the brand influence.

Now the cost of pushing is generally higher, customer resistance is greater, it is recommended to use a number collector to automatically collect the mobile phone numbers of nearby people, the number can be exported to the address book, one-click text messaging, calling, adding WeChat, it is very easy to use for students who often push!

1.Visits - on-site visits to residential areas.

In colleges and universities and surrounding cities, each extension staff undertakes an area and draws a map of the main areas to visit. The public schools, teaching areas, training institutions, ecological parks, and children's playgrounds in the area undertaken by each extension staff need to be marked on the map, so that you can understand what is very worthy of concern in the surrounding area.

2.Scheduled visit - squat, look, check. Squatting is to check the flow of passengers and abortion on time.

level, for example, squatting at the entrance and exit of large shopping malls from 10 a.m. to 12 p.m. every Sunday, statistically analyzing how many people come in and out every hour, which can assist in making decisions on how many people to put in, which areas to go to, and how many rosters to take when making overall plans for promotion in the future. Look, it is mainly about the aura, clothing, means of transportation, and shopping content of abortion, so as to basically grasp the consumption work ability and consumption habits of local groups. Check, mainly to collect some information content that cannot be seen immediately, such as the overall target area of the accurate consumption work capacity, the group ** in the ground, the development and design time of the residential community, the current market price, the opening ** and other important information.

There is also a very important point, which is to chat with the security guards, communicate, and distribute two cigarettes. This is very crucial, on the one hand, it can extract some important information from the security personnel, and on the other hand, it can be familiar with the security personnel before the promotion is announced, which can save a lot of unnecessary inconvenience and report grievances directly.

Time selection: The time setting of the scheduled visit is also asked by the university. The time is proposed to be allocated on Sundays, or after the end of classes.

If it is all blocked at the gate, it may cause disgust, or the security personnel or even the police officers will drive it away, because of a small loss.

3.Ask, listen, speak. Eventually, there is also a method of asking, listening, and speaking during the survey, which is more suitable for the investigation around private kindergartens or training institutions.

1. Preparation of raw materials. Regardless of the ground pushing method, it is necessary to prepare the raw materials. Regarding the production and manufacturing of the leaflet, we have already introduced it in detail.

Here we will mainly talk about the preparation of raw materials for the specified inquiry. Tables, chairs, benches, gifts, (stationery, books, dolls, etc.) Receipts and pens Payment*** Clothing.

2. Employee encouragement. It is necessary to do a good job of encouraging employees before promoting enrollment, and mention the enthusiasm of employees. There are three key points to do this work well:

Mentality problem: Encourage employees through reward points, performance appraisal and other methods, so that they have an active mentality towards the local promotion enrollment and drainage methods. Talent Puzzle:

Before the enrollment of local students, we will carry out sales skills training and information consultation training for employees, with high precision to every posture and every stage. For example, parents who seem to be bored should be found first, and parents who are sent out will have a higher chance of receiving the admissions brochure. Once the first parent picks up, the probability of other parents taking orders becomes greater, and conversely, if the first strategic parent is already busy playing with the mobile phone and does not take the order, then the following parents are also likely to reject you.

Have a sense of ceremony: Employees should wear consistent enrollment vests and carry out sorting PK. Each employee signs a single order in the group, and the school leaders may lead the admissions director to encourage and bring out the atmosphere of the competition.

Finally, the daily reduction, the maximum number of orders issued by the person and the working group are separated.

First of all, you have to choose the location, now many places have urban management, and it is not allowed to put it.

If allowed, there is generally a booth fee, and you can pay a part, which is usually very cheap.

Then you have to choose products for mass consumption, small products that everyone needs, clothes, trinkets, mobile phone cases, films, etc.

There are tables or tricycles, stools, and electric lights at night. It's better to have a loudspeaker to advertise.

To do the first choice of pushing, you have to have customer resources, this resource can be collected by Jaguar to find customers, is to collect ** business information data, the choice of many industries, you can try.

Where does our team want to do it? What about the formalities?

The tips for doing ground push are as follows:

2. Choose the right place to push. According to their own target group to decide, the largest amount of places is correct, but it must also be in line with the products you want to promote.

3. Select the promotion location according to the target group. For example, social software.

To attract new customers, it can be promoted in universities, communities, and night markets; Educational institutions can be pushed in shopping malls, primary and secondary schools; Financial products.

It is more suitable for office building promotion.

4. Before going to the ground, you should do a good job of investigating the location, such as shopping malls, children's parks, which time period is the largest, and whether you can use speakers near the community.

Do the taboo of pushing the ground

The most taboo to do the push is to come in a hurry, and to go in a hurry, which is a common problem in the current push industry.

Many people think that they can do it and achieve results when they first come into contact with it. But after doing it for a while, I found that it was not like that, and even the income was not as much as that of a part-time job, so I gave up, which is also known as the rush of interest when I came. Saying that it is an interest is actually running for money, but pie will not fall from the sky, and any industry has a certain threshold.

It seems that there is no threshold for pushing, but there are many places to pay attention to. Be good at dealing with people, and be able to deal with things calmly.

I can give you some advice on this issue.

Summary. Push allows customers to directly understand the information status of the product, communicate face-to-face with the staff, and intuitively feel, which can make customers feel cordial. At the same time, it will increase customer trust.

This is how the benefits of the ground pushers are shown. So now ground promoters are also an important part of product sales.

Pushers can increase customer intimacy and trust.

We know that local promoters can communicate with customers face-to-face, and such face-to-face communication can make customers have a better psychological experience, and at the same time improve the relationship with customers and enhance intimacy.

Why do you want to do a ground push?

Push allows customers to directly understand the information status of the product, communicate face-to-face with the staff, and intuitively feel, which can make customers feel cordial. At the same time, it will increase customer trust. This is how the benefits of the ground pushers are shown.

So now ground promoters are also an important part of product sales. Pushers can increase customer intimacy and trust. We know that local promoters can communicate with customers face-to-face, and such face-to-face communication can make customers have a better psychological experience, and at the same time improve the relationship with customers and enhance intimacy.

Push allows customers to directly understand the information status of the product, communicate face-to-face with the staff, and intuitively feel, which can make customers feel cordial. At the same time, it will increase customer trust. This is how the benefits of the ground pushers are shown.

So now ground promoters are also an important part of product sales. Pushers can increase customer intimacy and trust. We know that local promoters can communicate with customers face-to-face, and such face-to-face communication can make customers have a better psychological experience, and at the same time improve the relationship with customers and enhance intimacy.

Push allows customers to directly understand the information status of the product, communicate face-to-face with the staff, and intuitively feel, which can make customers feel cordial. At the same time, it will increase customer trust. This is how the benefits of the ground pushers are shown.

So now ground promoters are also an important part of product sales.

Hope it helps!

First of all, we must understand the ground push? Everyone will ask what is ground push?

I don't think it's just about sending out flyers, it's about letting others know what it is. What are your strengths? Even if I just sent out a flyer, it was an effective push.

As long as the other party doesn't refuse, I can keep talking.

1. Choose the right time.

We can choose to choose more time points, such as during the lunch break, evening rush hour and weekends, these periods are more effective.

2. Choose the right location.

When doing ground pushing, you must find the place where the target crowd gathers, and blindly choose the location, it will only be in vain. You can choose some well-known shopping malls, squares, or neighborhoods or parks, and it is best to understand the characteristics of each place and the difficulties of pushing in advance.

3. Give the right gifts.

You can choose some small fans, towels or small toys that can attract the attention of the little ones, and the eco-friendly bags near the supermarket are always the best-sellers, and the gifts we give form a strong association with the place or content to be promoted, so that they will attract attention.

4. Find the right object.

Have a perception of the target users, understand their habits, and know their bottom line to win all battles. For example, in the same community, the target can be moms and dads, who are the old and the young, and the people with strong spending power, and it will always be attractive to promote money-saving benefits for them.

Push process: 1. When you encounter pedestrians, you will open with a smile.

For example: Hello handsome guy and beautiful woman! I am currently doing low-price clearance activities for major brands, such as Nike, 361, Babu Bean, Heilan House, etc., which can be seen everywhere in major shopping malls, all of which are 1-3% off physical stores and some daily necessities.

There are brands that are sold for a limited time every day, and you can usually save a lot of money.

2. If the pedestrian is very calm, does not ask questions and does not refuse, in order not to be cold, you can introduce yourself in a short way.

3. Drive the team atmosphere and increase interactivity.

Every time the team pushes, they will happily say that the push is too good and they can meet so many people. At the same time, we will also show the progress and results in the team group, exchange experiences and methods with each other, and share experience with the head of the group, which is also a kind of drive for the first and a kind of drive to lead by example.

The experience of the team push is at least 3-4 people, moving things, giving gifts, making introductions, be sure to choose a good weather, the sun is shining, others will be in the mood to stop and listen to our introduction!

Everyone must have a correct mentality in the process of local promotion invitation, you can buy major brand products so cheaply, seize the opportunity to save money, and miss it is really a loss!

1. The research and publicity content in the early stage is very important.

First of all, it is necessary to conduct preliminary research. Without conducting research on the market, it is often half the effort to start working on the ground. The most important thing is where to push, which has to consider several factors, what is the consumption capacity of this region, what is the amount of activity in this region, and when is the amount of activity in this region.

2. Prepare materials.

Door-type display rack or water injection display rack.

Company leaflets and business cards.

Triangle display stand (more stable, no need to worry about being blown down by the wind).

Company Brochure. 3. Gifts. No matter what you do, gifts are indispensable. So how to prepare the gifts of the ground push? There are two options here:

First, we can choose practical gifts, such as when promoting in the community, we can choose to send laundry detergent, toothpaste, tooth cups, toothbrushes, and other products that everyone will use on weekdays and will spend money to buy. Send this kind of product, and the customer himself will not refuse.

4. Communication. First of all, pay attention to personal image: personal dress must be clean, neat, comfortable, and uniform.

Second, when greeting: be sure to smile, be warm, polite, and have some professional knowledge.

Third, focus on guiding customers: What should customers with children say? What should you say when you meet a young customer? What should I say if I am middle-aged or elderly?

Fourth, understand the needs of customers: what exactly do customers need? What is the customer's point of interest? Why are customers interested in this product?

5. Find a platform for handsome guys and beauties.

Of course, in addition to the channels and forms of cooperation, we can also work the selection and configuration of the local promotion team. Everyone has a love for beauty, so our local pushers can also choose some beautiful and handsome little brothers and sisters. Just imagine, if such a good-looking person talks to you, can you bear to refuse?